# ChatGPT Ads creative assets

How to prepare product proof, ecommerce or multi-SKU material, final image inputs, and safe redaction for ChatGPT Ads campaign planning.

# ChatGPT Ads creative assets

You do **not** need finished ad images before funding and installing the Soku Pixel. The ChatGPT Ads setup dialog collects only the advertiser website, owner email, daily budget, Stripe payment, and Tracking setup. It does not collect campaign creative.

Prepare a source pack when you are ready to build a media plan or campaign. Share the material in the relevant Soku Chat or campaign workflow when prompted. Keep Funding, Pixel verification, and campaign creative as separate steps.

## Where your assets appear

ChatGPT Ads show up inside a user's conversation with ChatGPT. Creative material can support the ad card image alongside the advertiser name, headline, body copy, and landing page. A user may click the ad or continue into a Brand conversation.

![Official illustration of a ChatGPT Ads ad card and brand conversation page inside a ChatGPT conversation](https://cdn.soku.ai/marketing/images/docs/chatgpt-ads-creative-assets/chatgpt-ads-placement.png)

## Build the source pack

Before sharing assets, confirm:

1. What task does the product help a user complete?
2. What result does the user get?
3. Which real screenshots, outputs, photos, reviews, or demo frames prove that value?
4. Is this campaign about Brand awareness, a category, or one SKU?

If the lead feature is unclear, prepare a short product walkthrough plus the main landing page. Soku can use the product flow to help choose an initial creative angle.

## What to prepare

| Asset                             | What it is                                                                                                |
| --------------------------------- | --------------------------------------------------------------------------------------------------------- |
| **Landing page**                  | The page a click lands on: product, sign-up, demo-request, category, SKU, or pricing page. Share the URL. |
| **Product screenshots or photos** | The input, core action, result, dashboard, export, product detail, packaging, or use scene.               |
| **Product proof**                 | Real outputs, reports, reviews, orders, comparisons, completion states, or other evidence of value.       |
| **Walkthrough**                   | Optional 20–60 second recording for a product path that screenshots cannot explain clearly.               |

Raw material does not need to be cropped or laid out as an ad. Keep the original context so the campaign workflow can choose the correct crop and message.

## Ecommerce and multi-SKU assets

Choose the round's goal before collecting files:

| Campaign goal         | Suggested assets                                                                                                          |
| --------------------- | ------------------------------------------------------------------------------------------------------------------------- |
| Brand awareness       | Positioning, core audience, Brand visuals, representative scenes, Brand story, endorsements, and a flagship landing page. |
| Category promotion    | Category page, representative SKUs, comparisons, scene shots, and the category's main reasons to buy.                     |
| Single-SKU conversion | Product page, hero and detail images, price or offer, reviews, stock or shipping facts, and purchase page.                |
| Goal not decided      | Brand overview, main category pages, 3–5 representative SKUs, and their landing pages.                                    |

Point the ad click at the matching category or product page rather than an unrelated home page. Keep the asset, message, and landing page focused on the same promise.

## Final ad image guidance

The final campaign image is prepared later; these are source-pack guidelines, not upload requirements for advertiser setup.

| Item        | Guidance                                                                                      |
| ----------- | --------------------------------------------------------------------------------------------- |
| Format      | Keep clear PNG or JPG originals where possible; a short video can be a reference source.      |
| Aspect      | Preserve enough context for a square final crop; do not crop tightly before planning.         |
| Size        | Use a clear source and avoid blur or heavy compression.                                       |
| Content     | Prefer real UI, real output, product detail, user result, or an understandable product scene. |
| Consistency | Make sure the source supports the headline, body copy, and destination page.                  |

## Redaction requirements

Redact before sharing. Never provide API keys, tokens, real personal contact details, unlicensed likenesses, or third-party work you cannot use publicly.

| Information type                             | How to handle                                        | Example            |
| -------------------------------------------- | ---------------------------------------------------- | ------------------ |
| Names, avatars, emails, phones               | Replace with demo data or fully mask.                | `demo@example.com` |
| Customer names, company names, order numbers | Confirm they are public or replace them.             | `ORDER-0001`       |
| API keys, tokens, secrets                    | Fully remove them; partial blur is not enough.       | `[hidden]`         |
| Unlicensed people or third-party work        | Do not share it; use licensed assets or demo frames. | Brand-site assets  |

## Checklist

- The landing page opens and matches the campaign goal.
- Digital products have at least a few clear screenshots; physical products have clear product and detail photos.
- The pack contains at least one real result, output, review, product page, or completion state.
- Sensitive information is removed.
- File names explain what each source shows, for example `product_workflow_step_01.png` or `product_output_example_01.png`.

## FAQ

**No finished ad image — are screenshots enough?**
Yes. Real product material is more useful than a speculative finished ad. Final creative is produced during campaign planning.

**Is a website link alone enough?**
Usually not. Add product screenshots, photos, or real result proof.

**Can I share AI-generated concept images?**
They can be style references, but they should not replace real product evidence or official Brand assets.

**Is a screen recording required?**
No. Add one only when screenshots cannot explain the workflow.