# Quickstart

Go from sign-up to your first result in a few minutes: create your organization and brand, connect a data source, and ask the agent to run a task.

# Quickstart

Welcome to Soku 👋 You're a few minutes away from your first AI-run marketing analysis. This guide takes you from sign-up to a real result — a brand workspace, a connected data source, and an analysis the agent runs for you in chat. No setup headaches, no code.

> Prefer a guided path? Once you're in, the **Checklist** in the left nav walks you through the same essentials in 6 steps — create a brand, connect Google and Meta Ads, invite a teammate, send your first message, and create an automation.

## Before you start: organizations and brands

Soku has two levels of workspace, and knowing them upfront avoids most early confusion:

- **Organization** — the top-level workspace. Your team members, roles, billing, and credits live here. One is created for you automatically when you sign up.
- **Brand** — a specific brand or client inside an organization, with its own conversations, ad accounts, dashboard, and automations. One organization can hold many brands.

The key rule: **team members are invited at the organization level** and share all of its brands. So colleagues who want to collaborate must be in the **same organization** — not each signed up separately. See [What is Soku](/docs/what-is-soku) for the full concept model and [Inviting your team](/docs/inviting-your-team) for roles.

## 1. Sign up and create your brand

[Sign up](https://soku.ai/sign-up) with Google or email. Then Soku walks you through a quick setup:

1. Name your **organization** and your first **brand**. Add a **brand website** and Soku crawls it to auto-generate a brand profile.
2. From there, onboarding helps you connect accounts and suggests a few automations to get started.

Everything is editable later, so don't overthink it. When you're done, you land on your brand's chat — your home base for working with the agent.

## 2. Connect an ad account or GA4

The agent works best when it can see your data. Connect at least one source before your first task.

1. Go to your brand's **Settings → Integrations**.
2. Pick a platform and click **Connect**. **Google Ads**, **Meta Ads**, **TikTok Ads**, and **GA4** connect through standard OAuth — you authorize on the provider's screen, then **choose which accounts to import** and assign them to this brand.
3. Save. The connected data is now available to the agent and your dashboards.

> Connecting accounts usually requires organization **Admin** permissions. For the full list of integrations and how to connect Slack or Lark, see [Connecting accounts](/docs/connecting-accounts).

## 3. Ask the agent to run your first task

Go to your brand's chat and describe what you want in plain language. A good first task is a performance read on the account you just connected:

```
Analyze my Google Ads performance over the last 30 days and tell me
where I'm wasting spend.
```

The agent will pull the data, work through it, and stream its findings back to you — usually a summary, the numbers behind it, and concrete recommendations.

### Pull in a Skill for a specific job

For a more structured task, bring in a Skill with an `@mention` or a slash command. Skills are expert-built playbooks the agent follows. For example:

```
@audit-search-terms review last week's search terms and flag wasted spend
```

The agent runs that Skill's workflow instead of improvising. See [What you can do](/docs/what-you-can-do) for the kinds of tasks available.

## 4. (Optional) Set up conversion mapping

Conversion names differ across platforms and campaigns — the same goal might be `Lead` on Meta and `Sign-up` on Google. **Conversion mapping** groups them into the unified categories you want in your reports (e.g. Sign-up / Acquisition, Purchase / Paid), so you can compare Meta and Google side by side.

You don't need this for your first task, but it's worth setting up before you rely on reports. See **[Conversion mapping](/docs/conversion-mapping)** for the full walkthrough.

## 5. (Optional) Schedule it to repeat

If a task is something you'll want regularly — a weekly performance report, for instance — set it up as an **Automation**. The agent runs it on a schedule and delivers the result automatically, with no need to ask each time. See [The workspace](/docs/using-soku) for how automations, the dashboard, and the rest of the workspace fit together.