# What is Soku Soku is an always-on AI marketing agent you work with through chat. Learn the core concepts — Agent, Chat, Integrations, Skills, and Automations — and who it's for. # What is Soku Most of paid marketing isn't strategy — it's busywork. Pulling reports, hunting for wasted spend, refreshing tired creative, jumping between Meta, Google, and a dozen tabs. Soku takes that off your plate. You say what you need; the agent does the work. **Soku is an AI marketing agent you work with through chat.** You describe what you want in plain language — "find where I'm wasting spend," "make me five new ad concepts," "build this week's report" — and the agent does the work: pulling data, generating creative, analyzing performance, and taking action across the platforms you've connected. It runs in a secure, isolated environment and connects to Meta, Google, and TikTok Ads, GA4, and more to read and write data on your behalf. And you're always in control — you ask, you review, you approve. Nothing changes your accounts without your sign-off. ## Who it's for Soku is built for the people who run paid marketing day to day: - **Performance marketers and media buyers** who want to move faster across Google, Meta, and TikTok without context-switching. - **Marketing teams** that need creative, reporting, and optimization to keep up with demand. - **Agencies** managing many accounts who want leverage without adding headcount. You do not need to write code or learn a new dashboard language. If you can describe the outcome you want, you can use Soku. ## Core concepts A few ideas show up everywhere in the product. Once these click, the rest is intuitive. ### Chat Chat is where you and the agent actually work together. You type a request like "why did my Meta CPA jump last week?", and the agent thinks out loud and streams its findings back in real time — no waiting for a black box. Attach a CSV, branch the conversation to try a different angle, or `@mention` a Skill to point it at a specific playbook. ### Agent The agent is the part that does the actual work — the analyst, not the chat window. It reads your connected data, picks the right tools, generates creative, digs through performance, and reports back with the reasoning. It runs in an isolated sandbox, so it can execute real work and call external APIs without ever exposing your credentials. You stay in the loop: it proposes, you approve. ### Integrations Integrations are how the agent sees your world — your ad accounts, analytics, and productivity tools. Connect each one once (most through a standard OAuth click), and from then on the agent can pull data and, where supported, push changes on your behalf. The more it can see, the sharper its answers. See [Connecting accounts](/docs/connecting-accounts) for the full list. ### Skills Skills are expert playbooks the agent can follow. Rather than improvising a competitor analysis, the agent runs a Skill built by someone who does competitor analysis for a living — same for ad-creative audits, conversion optimization, keyword research, and more. Invoke one with an `@mention` in chat, and the agent works through that recipe step by step. There's a whole library covering paid ads, SEO, content, CRO, and go-to-market. ### Automations Automations are tasks that run themselves. Instead of asking for the same weekly report every Monday, you set it up once and the agent delivers it on schedule — fresh data, written up, waiting for you. Great for recurring reports, monitoring, and anything you'd otherwise redo by hand. ### Brands and Organizations Soku has two levels of workspace. Understanding them upfront avoids most of the early confusion: - **Organization** — the top-level workspace. Your team members, roles, billing, and credits all live here. An organization is created for you automatically when you sign up. - **Brand** — a specific brand or client inside an organization. Each brand has its own conversations, ad accounts, dashboard, and automations. One organization can hold many brands. The key rule: **team members are invited at the organization level**, and everyone in an organization shares all of its brands. So two colleagues who want to collaborate in the same workspace must be in the **same organization** — not each signed up under their own. Use **Switch organization** / **Switch brand** in the top-left to move between them. See [Inviting your team](/docs/inviting-your-team) for how members and roles work. ## Next steps - **[Quickstart](/docs/quickstart)** — sign up, set up your brand, and run your first task in a few minutes. - **[Connecting accounts](/docs/connecting-accounts)** — link your ad platforms, analytics, and channels. - **[Inviting your team](/docs/inviting-your-team)** — add members and understand roles. - **[What you can do](/docs/what-you-can-do)** — a tour of common actions, organized by what you're trying to get done.