Put your growth on Autopilot

Soku connects to your ad accounts and site, runs a 24/7 perceive–decide–act loop, and only asks you when the call is yours to make.

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▚ AutopilotActive
  • AdsNewLogged the daily optimization summary
  • SocialSummarized weekly social performance
  • SEOLogged the keyword coverage report
  • AdsLowered bids 12% on weekend underperformers
  • SocialDrafted replies to 5 brand mentions
  • SEOQueued a content refresh for 7 decaying pages
  • SEOMonitored Core Web Vitals · all green
  • SocialScheduled a TikTok for the peak 7 PM slot
  • SocialPaused a post underperforming at 0.4%
  • AdsExcluded converters from prospecting audiences
  • SocialPosted a LinkedIn carousel · 4.1% engagement
  • SEOSpotted a featured-snippet opening · reformatted
  • SocialDetected a trending audio · drafted a clip
  • AdsRotated in 4 fresh hooks on TikTok Spark Ads
  • SEODetected cannibalization on 2 pages · merged
  • SocialReplied to 12 DMs with the approved playbook
  • SocialSpotted a follower spike · +320 today
  • SEOCompressed 18 images · LCP 3.1s → 1.9s
  • SocialBoosted a post hitting 3x engagement
  • SocialA/B tested 2 captions on Instagram
  • SEOBuilt 14 internal links across the cluster
  • AdsDetected budget pacing 92% before noon · capped
  • SocialQueued 3 UGC reposts pending rights
  • SocialRepurposed a blog post into a 5-post thread
  • SEOPublished “best running shoes for flat feet”
  • AdsDuplicated the top ad set into a $250/day test
  • SocialGenerated 8 reel hooks from top performers
  • AdsRefreshed 3 creatives nearing frequency 3.2
  • SEODrafted 3 blog posts targeting long-tail intent
  • SEOAdded FAQ schema to 9 product pages
  • SocialHeld a paid-boost budget for your approval
  • SEOSubmitted 22 new URLs via IndexNow
  • AdsHeld a $1.2k/day scale decision for your approval
  • SEOAuto-published 5 pages → submitted to Google
  • SocialFlagged 3 high-intent comments for you
  • AdsArmed monitor: CPC above $1.60
  • AdsLaunched “Lookalike 2%” campaign · $600/day
  • AdsReallocated $1k/day → Retargeting · ROAS 6.8x
  • AdsTriaged 3 overnight alerts → acted on 1, deferred 2
  • SocialSpun up a BFCM campaign — competitors started early
  • AdsMonitor fired: ROAS drop beyond 15% · Prospecting – Broad
  • SEOUpdated title tags to match ranking queries
  • SocialScheduled 6 posts for the weekend window
  • AdsRaised tCPA to $32 on Branded – Exact
  • SocialPublished 4 posts → X · LinkedIn · TikTok
  • SEORefreshed meta tags on 8 thin pages
  • AdsPromoted winning creative · CTR 1.42% vs 0.8%
  • AdsPaused 2 fatigued creatives · CTR under 0.6%
  • AdsAdded negative keyword “free” to Wide – Broad
  • SEOCaught “flat feet” drift · position 4 → 11
  • SEO12 pages now ranking · 38 keywords in coverage
  • AdsShifted 20% budget Meta → TikTok on CPA delta
  • SEOGenerated 5 landing pages from keyword gaps
  • AdsFlagged a conversion-tracking gap on the Shopify pixel
  • SocialDrafted this week’s content calendar · 12 posts
  • SEOFixed 6 broken links flagged in the crawl
  • SocialPulled competitor posts into the swipe file
  • SEOWoke for the morning crawl review
  • AdsSynced offline conversions → Google Ads
  • SEORouted 4 pages through the reverse proxy
event_streamoptimizing budget allocation
60 actions today · all channels
Backed by
Andreessen HorowitzPoint72ProsusSequoia Capital
The Problem

Your growth loop still runs by hand.

  • Signals are scattered

    Ads, SEO, social, and analytics each show a different piece of the growth loop.

  • Every decision waits on a person

    Someone still has to notice the shift, compare context, and decide what to do next.

  • Analysis does not become execution

    Dashboards explain what happened, but bids, budgets, pages, and posts still sit untouched.

  • No always-on guardrails

    Performance can drift for hours before anyone turns the insight into an action.

The Solution

Soku closes the loop: perceive, decide, act.

  • Perceive continuously

    Soku watches ads, SEO, social, and site performance for shifts that matter.

  • Decide inside guardrails

    It judges routine changes on its own and knows which calls need approval.

  • Act without waiting

    It pauses, shifts, publishes, schedules, and refreshes when the action is safe.

  • Log every move

    Every decision is written back to a live optimization log with the reason why.

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Growth Channels

One agent. Every growth channel.

Soku doesn't just analyze — it does the work across paid ads, social, and SEO, then reports back.

Ads

Launch & optimize paid campaigns

  • Spin up campaigns, ad sets, and creatives from a brief
  • Shift budget to winners and pause fatigued creatives
  • Tune bids and audiences against your ROAS or CPA target
Google logoMeta logoTikTok logoReddit logoPinterest logoSnapchat logo

Social

Plan & publish across social

  • Draft and schedule a weekly content calendar
  • Publish posts on cadence across every channel
  • Spin up campaigns around trends and seasonal moments
X logoLinkedIn logoTikTok logoInstagram logoYouTube logoThreads logo

SEO

Auto-publish pages that rank

  • Generate and publish landing pages and blog posts
  • Track keyword coverage and submit new URLs to Google
  • Serve pages through a reverse proxy on your own domain
Search Console logoWebflow logoAhrefs logoSemrush logoPageSpeed logoWordPress logo
How Autopilot Works

Set it up once. It runs your growth on its own.

▚ Initial scan · account-audit.mdDone

Scanned 3 accounts · 18 campaigns · 142 ad groups before touching anything.

Strategy set4 monitors armed2 automations scheduledSEO reverse proxy live
Day one

It reads everything before it touches anything.

Connect your accounts and Soku runs an initial scan — auditing every campaign and ad group, writing a strategy, arming monitors, scheduling recurring automations, and setting up your SEO reverse proxy.

▚ Agent loopRunning
Perceive
128
scans + signals
Decide
31
judgments made
Act
9
changes applied
Rest
4
sleep + log
47 handled solo this week — no input needed
Every day

A loop that runs your growth while you sleep.

Scheduled tasks and live monitors wake the agent on a perceive → decide → act → rest loop. It triages alerts, applies changes, and logs its reasoning — judging far more than it ever touches.

⚑ Needs you1 waiting

Restart “flat feet” ad group at $1.80 CPC?

“running shoes for flat feet” drifted from paid position 4 → 11. I can restart bidding at the previous cap, but it’s a spend increase, so I’m asking first.

Search-term sweep · needs review
ApproveSkip
Always

You stay in control of every call that matters.

Soku handles the routine solo and surfaces only the judgment calls. Approve or skip in one tap, leave a note, and read the full optimization log anytime — what it did, why, and what it deferred. No black box.

Trust

You decide how much it runs.

Write access isn't a switch you flip on day one. Graduate Soku from observing to fully autonomous — at your own pace.

  1. 01

    Observe

    Read-only. It learns your accounts and reports what it sees — nothing changes.

  2. 02

    Recommend

    It proposes changes and explains the reasoning. You stay the one who executes.

  3. 03

    Act with approval

    It applies routine changes on its own and routes anything risky to a one-tap approval.

  4. 04

    Full autopilot

    It runs the routine solo and escalates only the calls that need your judgment.

Collaborative Control

Work with the agent at any depth.

Let Soku handle the routine work, then step in whenever you want to ask, inspect, edit, approve, or redirect the AI.

Ask precise questions with full context

Drill into channels, campaigns, audiences, content, and date ranges without rebuilding reports.

Weekly performance report card

Inspect the why behind every move

Trace spend shifts, engagement drops, funnel leakage, attribution gaps, and creative fatigue before you act.

Campaign ROI question bubble

Compare channels before you intervene

Look across paid, organic, social, SEO, segments, and campaigns with one consistent operating view.

Cross-channel comparison

Shape alerts into clear decisions

Turn anomalies into plain-language context: what happened, why it matters, and which call needs you.

Alert narrative summary

Edit the plan before Soku executes

Review weekly recaps, campaign backlogs, scaling plans, and experiments before safe actions run.

Weekly performance report with scaling plan
Integrations

Connect with Your Own Data

Read-only connections to your marketing platforms, analytics tools, and creative engines.

Meta Ads

Sync campaign and creative performance to surface what’s driving results—and what to do next.

Google Ads

Connect search, display, and shopping data to analyze intent, keywords, and spend efficiency.

TikTok Ads

Track creative velocity and audience signals to find winning angles and manage fatigue.

Reddit Ads

Measure niche audience performance and community-driven acquisition.

LinkedIn Ads

Measure B2B campaign performance, lead-gen forms, and account-level targeting.

Snapchat Ads

Track younger-audience reach, AR creative, and swipe-up conversions.

Pinterest Ads

Analyze high-intent discovery, shopping campaigns, and pin performance.

Microsoft Ads

Bring Bing search and Microsoft Audience Network spend into one view.

Amazon Ads

Track sponsored products, brands, and retail media performance.

X Ads

Measure promoted posts, reach, and conversation-driven campaigns.

Apple Search Ads

Analyze App Store search campaigns, keywords, and install efficiency.

Quora Ads

Reach high-intent question audiences and measure consideration-stage performance.

Criteo

Track retargeting and commerce media performance across the open web.

Taboola

Measure native discovery campaigns and content recommendation spend.

Outbrain

Analyze native advertising reach and engagement across publishers.

Spotify Ads

Track audio and podcast campaign reach and listener engagement.

Use Cases

How Soku AI Helps Your Team

Why did CPA spike yesterday across Meta and Google?
Which campaigns spent the most with zero conversions this week?
Where should we reallocate budget for the best ROAS?
Compare Meta vs Google vs TikTok efficiency over 30 days.
Which audiences are outperforming across all ad platforms?
Show me fatigued creatives that need refreshing.
What budget moves protect ROI this week?
Which placements are driving the cheapest conversions?

What growth teams use Soku for

Soku helped us turn a ROAS drop into a clear action plan. Instead of jumping between Meta, GA4 and Shopify, we could see what changed, why it changed, and what to test next.
Maya Chen

Maya Chen

Performance Marketing Lead

When CPA started rising, Soku surfaced the likely drivers faster than our manual dashboard checks. It made the weekly growth meeting much more actionable.
Daniel Okafor

Daniel Okafor

DTC Growth Lead

Dashboards tell us the numbers. Soku helps explain the story behind them: creative fatigue, wasted spend, funnel drop-offs, and where budget should move.
Sofia Ramirez

Sofia Ramirez

Paid Media Manager

Your Questions, Answered

What is Soku Autopilot?

Soku connects to your ad accounts and site, audits everything on day one, then runs your growth on a 24/7 perceive–decide–act loop — handling the routine on its own and asking you only when a call needs your judgment.

Can it spend or change my accounts without asking?

You stay in control. Soku handles routine optimizations solo and routes anything risky — like a budget increase — to a one-tap approval. You set the guardrails, and every action is logged.

What happens on day one?

It runs an initial scan across your accounts, campaigns, and ad groups, sets a strategy, arms monitors, schedules recurring automations, and sets up your SEO reverse proxy — all before touching anything.

Can I keep it read-only at first?

Yes. Start in Observe mode and graduate from recommendations to act-with-approval to full autopilot at your own pace.

Which data sources can it connect to?

Meta Ads, Google Ads, TikTok Ads, GA4, Shopify, Search Console, and more.

How do I see what it did?

Every decision and change is written to a living optimization log you can read anytime — what it did, why, and what it deferred. No black box.

Ready to Put Your Marketing on Autopilot?

Sign up and see how Soku AI finds the drivers behind performance—and turns them into a weekly operating cadence.

Try It Free