For performance marketing agencies

Scale your book of clients, not your headcount.

Soku puts an AI paid-media analyst on every client account — reading Meta, Google, GA4 and Shopify together, flagging what moved, and drafting the client-ready answer. Your team covers more accounts without the reporting grind eating the margin.

Works with the platforms your clients already run on

The work that keeps clients happy is the work that doesn’t scale by hand.

Add accounts and the same three jobs balloon — until margin, retention, or quality has to give.

Margin

Every account taxes your hours

Auditing and reporting each client by hand is a fixed cost per account. Add logos and either the hours climb — and the margin with them — or the depth quietly drops.

Retention

Dips surface too late

A slow ROAS slide hides in the noise across thirty accounts until it lands in the monthly report — after the client has already felt it. That is how retainers churn.

Consistency

Quality swings by who’s on it

Every audit and onboarding looks different depending on the buyer. The senior becomes the bottleneck for every new logo and every hard question on a call.

What Soku does

One analyst layer across every client account and channel.

Soku reads each client’s data the way a senior media buyer would, continuously — and reports back in a form you can take straight to the client.

Audits every account, every week — automatically

Soku reviews each connected account continuously, so the ones that need attention this week surface on their own. No one has to remember to look.

Reads Meta, Google, GA4 and Shopify together

Spend, conversions and revenue in one pass — so a ROAS drop is explained against the funnel behind it, not pieced together across four separate tabs.

Answers in the client’s language

Every finding comes back as what changed, why it changed, and what to do next — phrased the way you’d say it on the call, and ready to send.

All clientsSynced 4m ago

BarkBox
$52.4k spend · last 7 days
3.8x+14%
AllbirdsROAS drop
$24.8k spend · last 7 days
2.0x-21%
Olipop
$61.7k spend · last 7 days
4.3x+6%
Magic SpoonCPA up
$18.4k spend · last 7 days
1.7x-12%

Insights · 2 accounts need attention — Allbirds’ ROAS fell 21% on creative fatigue; Magic Spoon’s CPA is up 12% after a budget increase.

Every client, one screen

See which accounts need you — before the client calls

Soku watches every connected client account and flags the ones that moved: a ROAS drop here, a CPA spike there. You walk into the week already knowing where to spend your attention.

Present it as your own

A client-ready report you send under your brand

Every account review comes back as a clean, shareable document — what changed, why, and the next action. Send it as your agency’s work; there’s no Soku dashboard for the client to log into. No spreadsheet, no deck.

Client account review

Sample

📊 Google Ads Performance Review — Vela

Account: ###-###-#### · Agency-GG-Vela-01 Period: 14 days (May 29 – Jun 11, 2026) Conversion basis: "Payment" conversion group — cost-per-payment (CP-P) and ROAS-P

Snapshot

Metric	14-day	Note
Spend	$14,420	≈ $1,030 / day
ROAS-P	9.24%	vs 25% non-brand target — 15.8 ppt short
CP-P	$112.68	128 payment conversions
Conversion value	$1,333	—
Yesterday ROAS-P	9.46%	still below target

Executive Summary

The account's first-principle target is a non-brand ROAS above 25%. Over the trailing 14 days it ran at 9.24% — 15.8 ppt short. Only three countries clear the target on the aggregate: Peru (69.5%), Bangladesh (52.5%) and Argentina (49.9%).

The drag is concentrated: the US and Australia together take 33% of spend but return ROAS-P of just 8.1% and 4.3%. The account is in a structure-testing phase, not a stable-profit one — the fix is reallocation, not more budget. Move spend out of the high-CPA, low-ROAS countries and into the efficient ones.

ROAS-P by Country (14-day aggregate)

Country	Spend	Payments	CP-P	ROAS-P	Read
Peru	$172	4	$43.02	69.45%	✅ Above target — tilt budget in
Bangladesh	$123	3	$40.94	52.52%	✅ Test scale
Argentina	$160	7	$22.91	49.88%	✅ Low CPA — scale
Mexico	$344	15	$22.93	23.47%	◐ Most conversions, lowest CPA — scale
Colombia	$305	2	$152.72	19.56%	◐ Watch
Hong Kong	$189	7	$26.97	15.75%	◐ Reasonable cost
Egypt	$160	4	$39.91	11.90%	⚠ Monitor
United States	$3,441	33	$104.26	8.11%	⚠ 24% of spend — drags global
Nigeria	$1,376	4	$344.10	8.43%	⚠ Very high CPA — investigate
Philippines	$391	5	$78.27	5.93%	⚠ High spend, low efficiency
Australia	$1,390	4	$347.62	4.28%	⚠ Uneconomic — cut
Japan	$250	2	$124.86	2.39%	⚠ New campaign, cold start
Saudi Arabia	$230	0	—	0.00%	⛔ Zero conversions — pause
Malaysia	$169	0	—	0.00%	⛔ Zero payments — pause

Ecuador, Uzbekistan, Pakistan, Kazakhstan, South Africa and Morocco also sit below target on thin volume.

What the Daily Trend Shows

Account-level ROAS-P only approached or beat the 25% line on 2 of 14 days (May 29–30). CP-P spiked to $358–$858 on Jun 7–9 — days with fewer than one payment conversion — so a handful of dry days are distorting the average. The pattern is volatility from thin conversion volume, not a steady decline.

Recommendations

Cut the bleeders. Australia ($1,390 → 4 payments) and Nigeria ($1,376 → 4) are the two largest uneconomic spends; pause or cap them and reclaim ≈ $2.7k of the 14-day budget. Pause the zero-conversion countries (Saudi Arabia, Malaysia, South Africa, Morocco).

Fix the US. It's 24% of spend at 8.1% ROAS. Split non-brand from brand, tighten match types and negatives, and rebuild the offer/landing before adding budget back.

Tilt into winners. Move freed budget toward Mexico, Argentina, Peru and Bangladesh — the four with both acceptable CPA and target-beating ROAS — and scale in small steps while watching CP-P.

Stabilize measurement. Conversion volume is thin enough that single days swing the average; evaluate on rolling 7-day windows, not daily, until volume builds.

Projected impact: reallocating the AU + NG + zero-conversion spend into the four efficient markets lifts blended ROAS-P toward the high teens at the same total spend — the first step back toward the 25% target.

What Happens Next

This review reads the connected Google Ads account through Soku's payment conversion group. Soku keeps monitoring CP-P and ROAS-P by country, flags the next market that crosses into uneconomic spend, and turns each finding into a next action — automatically.

View full report

vela-google-ads-review.html

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How it works

From client accounts to next actions.

01Connect each client accountLink Meta, Google, GA4 and Shopify — read-only by default, with no pixels to install.
02Soku watches for anomaliesROAS drops, CPA spikes, wasted spend and creative fatigue are flagged across every account, continuously.
03Get client-ready insightsEach finding returns as what changed, why, and the recommended next action — ready to paste into a report.
04Review with the clientBring a clear story and a recommendation to the call instead of screen-sharing a dashboard.
05Approve, and Soku actsApprove a recommendation — pause, reallocate, refresh — Soku applies it and tracks whether it worked next cycle.

Manual vs Soku

Same client report, far less manual work.

Manual reporting

Export data from each platform
Build and update the reporting sheet
Interpret the trend by hand
Write the client summary

Soku-assisted reporting

Connect once — read-only by default
Soku detects the issue automatically
Generate a client-ready insight
Approve a change and Soku applies it

MinutesFrom connected data to a client-ready insight — not half a day in spreadsheets

Every weekEvery account audited automatically, so depth doesn’t drop as you add logos

Days, not month-endROAS dips and wasted spend surface early — before they turn into churn

Built for agencies that move fast

“For agencies managing multiple accounts, Soku feels like an extra analyst reviewing performance before the team even opens the reporting deck.”

Priya Nair

Paid Media Strategist · Brightside Collective

“The biggest value is speed. Before client calls, Soku gives us a clean explanation of account movement and the next action to recommend.”

Maya Chen

Founder · Tidewater Media

“It turned our weekly client reporting from half a day of spreadsheet work into a review-and-send. Same insight, a fraction of the time.”

Daniel Okafor

Head of Performance · North Lane Digital

Frequently asked questions

Can Soku handle multiple client accounts?: Yes. Soku is built around managing and auditing many client ad accounts from one place.
Can Soku change my clients’ campaigns?: Not without your approval. Soku is read-only by default — it diagnoses and recommends. A change is applied to a campaign only after you review and approve it, so nothing happens in your clients’ accounts without your sign-off.
Can reports be client-ready?: Soku produces insights structured as what changed, why it changed, and what to do next — ready to bring into a client call.
Can clients see reports under our brand?: Yes. Soku’s reports are shareable as clean, client-ready documents you present as your agency’s own work — there’s no Soku dashboard for the client to log into. Your insight, in front of the client.
Does Soku replace our reporting tool?: Soku focuses on diagnosis and next actions. It complements your reporting stack rather than replacing your dashboards.
How fast can we get the first audit?: Once data access or account context is connected, the first audit is designed to be reviewed quickly — within a day or two.

Give every client account an AI paid media analyst.

Book a demo with the team in your region, or sign up and start auditing your client accounts.