Use Cases
Playbooks and case studies for marketing teams — organized by the outcome each story moved.
Lower CPA & CPL
Case studies from teams that cut acquisition cost through faster creative iteration and tighter testing cadence.
Scale creative volume
Playbooks for producing more on-brand variants — across audiences, placements, and geographies — without scaling headcount.
Enter new markets
How growth teams approach localization when expanding into new languages and regions.
Move fast on new formats
Reads on how brands enter TikTok, Reels, and Shorts from existing creative libraries.
How a Real Estate Brokerage Cut Cost Per Lead 41% with AI Video Ads
A mid-size residential brokerage was hemorrhaging ad spend on static listing photos. Switching to AI-generated video ads dropped their Meta CPL from $52 to $31, tripled lead volume, and transformed how their agents filled pipelines.
How a Boutique Hotel Group Boosted Direct Bookings 25% with AI-Personalized Ad Creatives
A 12-property boutique hotel group was losing bookings to OTAs despite heavy ad spend. AI-personalized creatives matched to destination, season, and traveler intent drove a 25% jump in direct bookings and cut OTA dependency from 52% to 38%.
How a CPG Food Brand Used AI Creatives to Win Shelf Space on Meta & TikTok
An emerging CPG food brand used AI-powered ad creatives to fight creative fatigue, cut CPA by 34%, and generate the retail velocity data needed to expand from 800 to 2,400 store doors.
Fintech App Cuts CPA 50% with AI Creative Testing
Fintech advertising is expensive, heavily regulated, and plagued by trust barriers. Here's how one fintech growth team used AI-powered multivariate creative testing to acquire 100K users at half the industry CPA — with real benchmarks and a replicable playbook.
How a B2B SaaS Company Slashed LinkedIn CPL 33% with AI-Personalized Creatives
A mid-stage B2B SaaS company cut LinkedIn cost-per-lead from $280 to $187 by replacing static stock imagery with AI-generated creative variants tailored to each buyer persona — here's the playbook.
How a DTC Beauty Brand 3x'd TikTok ROAS by Solving the Creative Velocity Problem
A DTC skincare brand was burning $40K/month on TikTok with declining ROAS. By switching to AI-powered creative velocity — 16 fresh videos per month with modular hook testing — they 3x'd ROAS in 60 days.
How to Cut App Install CPI by 40% with AI-Powered Ad Creatives
App install campaigns are getting more expensive every quarter. Here's how mobile growth teams are using AI creative optimization to reduce CPI by 40% or more — with real benchmarks, proven strategies, and a practical playbook.
How a DTC Brand Expanded from the US to 6 APAC Markets — With a 2-Person Team and AI Localization
A US skincare brand used AI dubbing, lip sync, and cross-market creative intelligence to launch in Japan, Korea, Australia, Singapore, Indonesia, and India — cutting localization costs by 78% and time-to-market from 6 months to 8 weeks.
How SaaS Startups Are Cutting CAC by 40%+ with AI Ad Creatives
SaaS customer acquisition costs have risen 60% in five years. Here's how startups are using AI-generated ad creatives to reverse the trend — with real benchmarks, strategies, and a step-by-step playbook.
How an E-commerce Team Produced 200+ Black Friday Creatives in 48 Hours
An e-commerce brand needed hundreds of ad creatives for Black Friday across Meta, TikTok, and Google — in two days. Soku turned their product catalog into a high-performing creative machine that drove 4.2x ROAS.
How a Media Agency Scaled 30+ Client Ad Accounts Without Scaling Headcount
A performance marketing agency was drowning in manual reporting and budget pacing across 32 client accounts. Soku unified their cross-channel data and helped them grow to 48 accounts with the same three-person team.
How a DTC Brand Cut CPA by 35% with Cross-Channel Creative Intelligence
A growing skincare brand was scaling Meta and TikTok ads but couldn't figure out why some creatives worked and others didn't. Soku connected their entire stack and surfaced the insights their team was missing.