Soku AIThe agency software that does the client work, not just tracks it.
Most agency software gives you another dashboard to check. Soku is an AI marketing workspace that does the recurring client work itself — competitor research, ad account audits, cross-channel monitoring, and client-ready reporting — so your team ships more without adding headcount.
Meta
Google
GA4
TikTok
Shopify
BarkBox$52.4k spend · last 7 days3.8x+14%
AllbirdsROAS drop$24.8k spend · last 7 days2.0x-21%
Olipop$61.7k spend · last 7 days4.3x+6%
Magic SpoonCPA up$18.4k spend · last 7 days1.7x-12%
Insights · 2 accounts need attention — Allbirds’ ROAS fell 21% on creative fatigue; Magic Spoon’s CPA is up 12% after a budget increase.
Five subscriptions, and the work still gets done by hand.
A typical agency runs a reporting dashboard, a research tool, a creative tool, a PM board, and spreadsheets in between. The tools display the work — someone still has to do it.
Per-seat pricing scales against you
Reporting, research, and creative tools each bill per user per month. Ten people across five tools is real money before a single client deliverable ships.
The insight lives between the tabs
The ROAS drop is in one tool, the landing-page dip in another, the creative fatigue in a third. Connecting them is manual analyst work, every week, for every client.
Busywork eats the retainer
Research, audits, and reports are fixed hours per client per month. They don’t scale down — so every new logo either adds headcount or thins the delivery.
One workspace for research, launch, monitoring, and reporting.
Soku reads each client’s accounts the way a senior analyst would — continuously — and hands your team the finished work, not another chart.
Competitor & market research
Competitor ad libraries, keyword gaps, and landing-page teardowns generated on demand — the pitch-deck research that used to take a day.
Ad account audits
Every connected Meta and Google account audited automatically: wasted spend, search-term leaks, tracking gaps, and creative fatigue, surfaced weekly.
Cross-channel monitoring
Meta, Google, GA4, and Shopify read together, so a ROAS dip is explained by the funnel behind it — not pieced together across four tabs.
Client-ready reporting
Findings come back as what changed, why, and what to do next — phrased for the client call, sendable under your agency’s brand.
Ad creative at volume
On-brand image and video ad variants generated from a product URL, ready to deploy and A/B test across Meta, TikTok, and Google.
Approve-to-act optimization
Soku recommends the change; you approve it; Soku applies it and tracks whether it worked. Read-only until you say otherwise.
Diagnosis. Blended ROAS fell 21% week-over-week. Two scaling Meta ad sets hit creative fatigue (frequency 4.8, CTR −36%) while budget kept flowing to them.
Action plan
- Pause the 2 fatigued ad sets
- Shift $4.2k/day to the top 3 efficient sets
- Refresh creative for the winning audience
Ask anything about any client — get the analysis, not a chart
Type the question you’d hand a senior analyst: “Why did Allbirds’ CPA jump last week?” Soku pulls the account data, runs the diagnosis, and answers with what changed, why, and what to do — with the working shown.
A client-ready report at the end of every workflow
Audits and weekly reviews come back as clean, shareable documents — what changed, why it changed, and the recommended next action — written in the language you’d use on the client call, sendable under your agency’s brand.
📊 Google Ads Performance Review — Vela
Account: ###-###-#### · Agency-GG-Vela-01 Period: 14 days (May 29 – Jun 11, 2026) Conversion basis: "Payment" conversion group — cost-per-payment (CP-P) and ROAS-P
Snapshot
Executive Summary
The account's first-principle target is a non-brand ROAS above 25%. Over the trailing 14 days it ran at 9.24% — 15.8 ppt short. Only three countries clear the target on the aggregate: Peru (69.5%), Bangladesh (52.5%) and Argentina (49.9%).
The drag is concentrated: the US and Australia together take 33% of spend but return ROAS-P of just 8.1% and 4.3%. The account is in a structure-testing phase, not a stable-profit one — the fix is reallocation, not more budget. Move spend out of the high-CPA, low-ROAS countries and into the efficient ones.
ROAS-P by Country (14-day aggregate)
Ecuador, Uzbekistan, Pakistan, Kazakhstan, South Africa and Morocco also sit below target on thin volume.
What the Daily Trend Shows
Account-level ROAS-P only approached or beat the 25% line on 2 of 14 days (May 29–30). CP-P spiked to $358–$858 on Jun 7–9 — days with fewer than one payment conversion — so a handful of dry days are distorting the average. The pattern is volatility from thin conversion volume, not a steady decline.
Recommendations
Cut the bleeders. Australia ($1,390 → 4 payments) and Nigeria ($1,376 → 4) are the two largest uneconomic spends; pause or cap them and reclaim ≈ $2.7k of the 14-day budget. Pause the zero-conversion countries (Saudi Arabia, Malaysia, South Africa, Morocco).
Fix the US. It's 24% of spend at 8.1% ROAS. Split non-brand from brand, tighten match types and negatives, and rebuild the offer/landing before adding budget back.
Tilt into winners. Move freed budget toward Mexico, Argentina, Peru and Bangladesh — the four with both acceptable CPA and target-beating ROAS — and scale in small steps while watching CP-P.
Stabilize measurement. Conversion volume is thin enough that single days swing the average; evaluate on rolling 7-day windows, not daily, until volume builds.
Projected impact: reallocating the AU + NG + zero-conversion spend into the four efficient markets lifts blended ROAS-P toward the high teens at the same total spend — the first step back toward the 25% target.
What Happens Next
This review reads the connected Google Ads account through Soku's payment conversion group. Soku keeps monitoring CP-P and ROAS-P by country, flags the next market that crosses into uneconomic spend, and turns each finding into a next action — automatically.
vela-google-ads-review.html
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From new client to steady-state in a week.
- 01Connect the client stackMeta, Google, GA4, Shopify — read-only by default, no pixels to install.
- 02Get the baseline auditA full account audit within a day — the same one you’d bill onboarding hours for.
- 03Soku monitors continuouslyAnomalies, wasted spend, and fatigue flagged across every account, every week.
- 04Reports draft themselvesWeekly and monthly client reports arrive written, in your voice, ready to send.
- 05Approve and applyOptimization recommendations execute on your approval and get tracked to outcome.
Replace the stack, not just another tab in it.
The typical agency stack
- Reporting dashboard (per seat, per month)
- Research tool for pitches and audits
- Creative tool for ad variants
- Spreadsheets to glue it all together
Soku
- One AI workspace across research, ads, and reporting
- Audits and monitoring run themselves
- Reports arrive drafted, under your brand
- Flat pricing that doesn’t scale against headcount
From a connected client account to the first full audit
Each client account audited automatically — depth that doesn’t drop as you add logos
Research, ads, analytics, and client reporting — instead of five per-seat tools
Frequently asked questions
- What is marketing agency software?
- It’s the tooling agencies use to run client work: research, campaign management, performance monitoring, and client reporting. Historically that meant a stack of point tools — a dashboard, a research suite, a creative tool. AI-native platforms like Soku collapse the stack by doing the analysis and drafting work, not just displaying data.
- Is Soku built for agencies specifically?
- Soku is built for anyone running paid media and marketing analytics, with agency workflows as a first-class case: multi-client account management, per-client audits, and reports you send under your own brand. See the dedicated agency page for the full workflow.
- Can Soku manage multiple client accounts?
- Yes — connect each client’s Meta, Google, GA4, and Shopify accounts and Soku audits and monitors all of them from one workspace, so nothing depends on someone remembering to check.
- Does Soku replace our reporting dashboard?
- For most agencies it replaces the analysis and writing layer — the hours between the dashboard and the client email. Findings are structured as what changed, why, and what to do next, so many teams stop maintaining a separate reporting tool entirely.
- How much does marketing agency software cost?
- Point-tool stacks typically run $300–$1,500+/month across reporting, research, and creative tools once seats add up. Soku starts free, with paid plans from $49/month — see pricing for current tiers.
- Will Soku change client campaigns without approval?
- No. Soku is read-only by default. It diagnoses and recommends; changes to campaigns are applied only after you review and approve them.
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