Soku AIFind the wasted spend before the month-end review does.
Performance teams lose money in the gaps — between platforms, between weekly checks, between the metric and its cause. Soku watches every account continuously, explains what moved and why, and applies the fix when you approve it.
Meta
Google
TikTok
GA4
ShopifyBusiness dashboardLive
Northwind Outdoors · synced 15 min ago
Total ad spend
$24,800
Revenue
$69,043
Blended ROAS
2.4x
CAC
$52
Traffic & cost · ROI
$24.8K
18.2K
1.21M
$20.61
1.9%
Conversions
1,326
$69.0K
$52.00
2.6%
The leaks are small, daily, and invisible in dashboards.
Broad match drifts, budgets follow
Search-term leaks and audience overlap don’t announce themselves. They accrue a few percent at a time until the quarter’s efficiency is gone.
Creative dies quietly
Frequency creeps up, CTR bleeds down. By the time it’s obvious in the weekly report, you’ve paid weeks of decaying performance.
Broken tags look like bad ads
A dropped conversion tag reads as a performance collapse. Teams cut working campaigns because the measurement broke, not the marketing.
An AI analyst on every account, every day.
Wasted-spend detection
Search-term leaks, overlapping audiences, and zombie campaigns flagged with the dollar amount attached — ranked by what recovering them is worth.
Creative fatigue alerts
Frequency, CTR decay, and cost-per-result trends watched per asset, so refreshes happen before the drop shows up in blended numbers.
Tracking watchdog
Conversion and tag anomalies caught the day they break — separating measurement problems from real performance problems.
Cross-channel ROAS context
GA4 and Shopify sit next to platform metrics, so a ROAS move is explained by the funnel — landing page, offer, audience — not guessed at.
Approve-to-act fixes
Pause, reallocate, refresh, add negatives — recommended with expected impact, applied on your approval, tracked to outcome.
Stakeholder-ready updates
Performance narratives written in plain language — what changed, why, what we did — ready for the growth review.
ROAS
2.4x
-21%CPA
$38.10
+31%Spend
$24,800
+14%What changed
ROAS fell 21% week-over-week while spend climbed 14%.
Why
Two scaling ad sets hit creative fatigue — frequency 4.8, CTR down 36%. Budget kept flowing to them.
Next action
Pause the 2 fatigued ad sets, shift $4.2k/day to the 3 efficient ones, and refresh creative for the top audience.
Every finding arrives with a dollar amount attached
Not “consider reviewing your search terms” — but “$1,940/month is going to queries that never convert, here are the negatives to add.” Findings are ranked by what fixing them is worth, so the first hour of work recovers the most budget.
Interrogate your own accounts like you’d brief an analyst
“Why did CAC rise 18% last week?” gets the actual answer — the audience that saturated, the creative that fatigued, the tracking that dropped — pulled from your connected accounts, with the recommended action ready to approve.
Diagnosis. Blended ROAS fell 21% week-over-week. Two scaling Meta ad sets hit creative fatigue (frequency 4.8, CTR −36%) while budget kept flowing to them.
Action plan
- Pause the 2 fatigued ad sets
- Shift $4.2k/day to the top 3 efficient sets
- Refresh creative for the winning audience
From connected accounts to recovered budget.
- 01Connect your stackMeta, Google, TikTok, GA4, Shopify — read-only by default.
- 02Baseline audit in minutesWaste, fatigue, and tracking issues quantified on day one.
- 03Continuous monitoringEvery account watched daily; anomalies arrive explained.
- 04Approve the fixSoku applies it and measures whether it worked.
Catch it in days, not at month-end.
The weekly-check routine
- Skim three ads managers for anything odd
- Export to sheets to compare channels
- Notice fatigue after CPA already rose
- Reconstruct “what happened” for the review
With Soku
- Anomalies surface themselves, with the cause
- Channels read together automatically
- Fatigue flagged as the curve turns
- The narrative is already written
Typical share of ad spend going to waste in unaudited accounts
Every account swept for anomalies — not just before the QBR
Teams run more channels and budget without adding analyst headcount
Frequently asked questions
- How does Soku find wasted spend?
- It audits connected accounts continuously against a checklist a senior analyst would run: search-term and placement leaks, audience overlap, campaigns past the point of diminishing returns, and settings that quietly expand targeting. Each finding is quantified in dollars so you can rank fixes by value.
- Which platforms does it cover?
- Meta, Google Ads, and TikTok for paid media, with GA4 and Shopify for full-funnel context. Reading them together is what makes the diagnosis accurate.
- Will it act on my accounts automatically?
- Only with approval. Soku is read-only by default; every change is recommended first, applied after you approve, and logged.
- How is this different from platform recommendations?
- Platform recommendation tabs optimize toward spending more on that platform. Soku optimizes your cost per result across platforms — it recommends cutting and reallocating as often as scaling.
- We already have analysts. Why add Soku?
- Soku does the daily sweep so analysts do the thinking. Teams typically redeploy the hours from anomaly-hunting and deck-building into strategy, testing, and creative — the work that actually moves the number.
Related resources
Quantify your wasted spend in minutes.
Campaign ManagementThe full cross-channel loop in one workspace.
Google Ads ManagementManagement-grade coverage without the retainer.
ROAS CalculatorRead ROAS against your break-even, not a vibe.
Blended MER CalculatorThe efficiency metric attribution can’t inflate.
Creative Testing (glossary)How structured creative testing actually works.
Run more spend per marketer, not more dashboards.
Connect an account and see what continuous monitoring finds — free.