Free digital marketing tools, minus the fluff.
The working parts of a digital marketing stack — ad-math calculators, AI creative generators, SEO checkers, and free account audits. Built by Soku, free to use, most without a signup.
Audits & research
Start here: the fastest way to find money is an audit of what's already running — yours or a competitor's.
Connect Google or Meta and get a management-grade audit: wasted spend, tracking gaps, and fatigue, quantified in minutes.
Open toolFree Competitor AnalysisEnter any product URL for a competitive teardown — ads, keywords, and positioning — generated automatically.
Open toolFree Domain Rating (DR) CheckerCheck any domain’s Ahrefs DR and compare against up to 3 competitors side by side.
Open toolAd-math calculators
Budgeting and measurement, answered with arithmetic instead of opinions: what ads cost, what a customer costs, and whether the campaign actually makes money.
Free acquisition cost calculator — switch between paid CAC and blended CAC, get CPA from spend and conversions, or work backwards from a target CPA to the conversions your budget must return.
Open toolAd Budget CalculatorFree ad budget calculator — back into the spend you need from a target number of customers (× CAC) or a revenue goal (÷ ROAS), then plan Facebook and Instagram spend from CPM down through CTR and conversion rate.
Open toolCost per Acquisition (CPA) CalculatorFree cost per acquisition calculator — get CPA from ad spend and conversions, or work backwards from a target CPA to the conversions your budget has to return.
Open toolFacebook Ads Budget CalculatorFree Facebook ads budget calculator — plan Meta spend the way it is billed, from CPM down through CTR and conversion rate, forwards from a budget or backwards from the conversions you need.
Open toolGoogle Ads Cost CalculatorFree Google Ads cost calculator — pick your industry and monthly budget to estimate clicks, conversions, and cost per lead from real Search-network CPC benchmarks.
Open toolROAS CalculatorFree ROAS calculator — enter ad revenue and spend to get your return on ad spend instantly, and read it against your break-even target.
Open toolLTV:CAC Ratio CalculatorFree LTV:CAC calculator — enter ARPA, gross margin, lifetime, and CAC to check whether your unit economics are healthy (aim for ≥3×).
Open toolBreak-Even ROAS CalculatorFree break-even ROAS calculator — turn your gross margin into the minimum ROAS every campaign must clear to be profitable.
Open toolBlended MER CalculatorFree blended MER calculator — total revenue ÷ total marketing spend, the channel-agnostic efficiency metric that catches what attribution misses.
Open toolAI ad creative
Creative volume is the biggest lever in paid social — these generate on-brand image ads, copy, and variants from a product URL.
Free AI kitchen design tool from Soku AI — upload a photo of your kitchen and see it in a new direction across cabinetry, worktop, splashback, hardware and lighting, with the layout, window and appliance run left where they are.
Open toolAI Landscape DesignFree AI landscape design tool from Soku AI — upload a photo of a yard and get it back as a designed landscape across planting, hardscaping, lighting and layout, with the house, the fence line and the boundary left where they are.
Open toolAI Interior DesignFree AI interior design tool from Soku AI — upload a photo of a room and get it back in a new direction, with the room’s shape, windows and ceiling height preserved so the pair works as before-and-after creative.
Open toolVirtual Staging AIFree virtual staging AI from Soku AI — upload an empty room and get it back furnished for listing photos and property ads, with the AI-alteration disclosure rules you have to follow before you publish it.
Open toolAI Room DesignFree AI room design tool from Soku AI — upload a photo of a room and get it back in a different style. Built for home-improvement, furniture and renovation advertisers who need before-and-after creative without a showroom shoot.
Open toolRemove Text From ImageFree text removal from Soku AI — erase watermarks, burned-in captions and legal supers from an image with the background rebuilt behind them.
Open toolAI video tools
Short-form video for Meta, TikTok, and YouTube — UGC-style ads, product videos, and editing utilities.
Free script to video AI from Soku AI — paste one scene of your ad script and get it back as a clip with the line actually spoken, because the audio is generated with the picture rather than laid over it afterwards.
Open toolRemove Text From VideoFree video text remover from Soku AI — erase a watermark, a hard-coded subtitle or a stale price from a clip and get the frame rebuilt behind it, so you keep the full composition instead of cropping to hide a corner.
Open toolAI Car Video GeneratorFree AI car video generator from Soku AI — describe the car, the road and the light, and get a cinematic automotive clip back without a location day or a camera car. Then run it as an ad.
Open toolEcommerce Video MakerDescribe the product, the surface and the light, and get a short ecommerce ad clip back — no studio, no footage, no editor. Then test it as an ad across Meta, TikTok and Google.
Open toolReal Estate Video Ad MakerPaste a Zillow, Redfin, Realtor.com or brokerage listing URL — or upload up to 9 listing photos — and Soku AI writes and renders a vertical, ready-to-run listing ad: hook, on-screen facts, agent voiceover and CTA. Pick the listing event (just listed, open house, price change, sold), then open the cut on a canvas and launch it across Meta, TikTok, YouTube and Google.
Open toolAI VFXUpload a clip, name one effect — exploding gold coins, god rays, neon haze, electric arcs, sparkle — and get the same shot back with the effect on it, framing and camera move intact.
Open toolFrequently asked questions
- What are digital marketing tools?
- Software that helps plan, execute, and measure marketing: ad platforms and their calculators, creative generators, SEO and analytics utilities, and reporting tools. A working stack usually covers four jobs — research, creative, launch, and measurement.
- Are these tools really free?
- Yes. The calculators, generators, and checkers on this page are free to use, most without an account. The free ads audit and competitor analysis ask you to sign up so results can be saved to a workspace.
- What digital marketing tools should a small team start with?
- Start with measurement, not volume: a cost calculator to size the budget, one creative tool to keep ad variants flowing, and an account audit to catch wasted spend. Add tools only when a specific job is being done by hand every week.
- How is Soku different from a folder of point tools?
- The free tools each do one job. Soku the platform connects to your ad accounts and analytics and runs the jobs together — research, creative, monitoring, and client-ready reporting — with an AI analyst instead of a dashboard.
One workspace that runs the tools for you.
Soku connects to your ad accounts and analytics, then handles research, creative, monitoring, and reporting with an AI analyst.
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