Soku AIClient reporting software that writes the report for you.
Dashboards show numbers; clients pay for answers. Soku reads every client account continuously, explains what changed and why in plain language, and drafts the weekly and monthly reports — ready to send under your agency’s brand.
Meta
Google
GA4
TikTok
Shopify
3.84x+14%BarkBoxMeta · Google · $52,410
2.01x-21%AllbirdsROAS dropMeta · $24,860
4.27x+6%OlipopMeta · TikTok · $61,730
2.96x+3%CarawayMeta · $33,180
1.68x-12%Magic SpoonCPA upGoogle · $18,440
3.12x+5%RidgeMeta · Google · $44,210
2.40x-4%Death Wish CoffeeGoogle · Meta · $12,900
The report is due whether or not anything got optimized.
Reporting is the most predictable cost in an agency — hours per client, every week or month, regardless of what else happened.
Dashboards still need a narrator
A reporting tool assembles the charts. Someone senior still has to read them, work out the story, and write the summary the client actually reads.
Month-end is too late
A ROAS slide that started on the 3rd shows up in the report on the 30th — after the client already felt it. That’s how “we found it in reporting” becomes churn.
Every account manager reports differently
Depth and quality swing by who owns the account. The reports going out under one agency brand shouldn’t read like five different agencies wrote them.
From connected accounts to a sendable report.
Reads the full funnel, not one platform
Meta, Google Ads, GA4, and Shopify in one pass — so “ROAS dropped” comes with the reason: the landing page, the audience, or the creative.
What changed, why, what next
Every finding is structured the way a client call runs: the movement, the cause, and the recommended action — not a wall of charts.
Drafted in your voice, under your brand
Reports go out as clean, client-ready documents presented as your agency’s work. There is no Soku dashboard for the client to log into.
Anomalies surface between reports
Continuous monitoring flags dips and wasted spend in days, not at month-end — so the report confirms what you already told the client.
Weekly and monthly cadences
Set the rhythm per client. The recurring deliverable arrives drafted on schedule, every time, for every account.
From report to action
Recommendations aren’t a dead end: approve one and Soku applies the change, then tracks whether it worked in the next report.
📊 Google Ads Performance Review — Vela
Account: ###-###-#### · Agency-GG-Vela-01 Period: 14 days (May 29 – Jun 11, 2026) Conversion basis: "Payment" conversion group — cost-per-payment (CP-P) and ROAS-P
Snapshot
Executive Summary
The account's first-principle target is a non-brand ROAS above 25%. Over the trailing 14 days it ran at 9.24% — 15.8 ppt short. Only three countries clear the target on the aggregate: Peru (69.5%), Bangladesh (52.5%) and Argentina (49.9%).
The drag is concentrated: the US and Australia together take 33% of spend but return ROAS-P of just 8.1% and 4.3%. The account is in a structure-testing phase, not a stable-profit one — the fix is reallocation, not more budget. Move spend out of the high-CPA, low-ROAS countries and into the efficient ones.
ROAS-P by Country (14-day aggregate)
Ecuador, Uzbekistan, Pakistan, Kazakhstan, South Africa and Morocco also sit below target on thin volume.
What the Daily Trend Shows
Account-level ROAS-P only approached or beat the 25% line on 2 of 14 days (May 29–30). CP-P spiked to $358–$858 on Jun 7–9 — days with fewer than one payment conversion — so a handful of dry days are distorting the average. The pattern is volatility from thin conversion volume, not a steady decline.
Recommendations
Cut the bleeders. Australia ($1,390 → 4 payments) and Nigeria ($1,376 → 4) are the two largest uneconomic spends; pause or cap them and reclaim ≈ $2.7k of the 14-day budget. Pause the zero-conversion countries (Saudi Arabia, Malaysia, South Africa, Morocco).
Fix the US. It's 24% of spend at 8.1% ROAS. Split non-brand from brand, tighten match types and negatives, and rebuild the offer/landing before adding budget back.
Tilt into winners. Move freed budget toward Mexico, Argentina, Peru and Bangladesh — the four with both acceptable CPA and target-beating ROAS — and scale in small steps while watching CP-P.
Stabilize measurement. Conversion volume is thin enough that single days swing the average; evaluate on rolling 7-day windows, not daily, until volume builds.
Projected impact: reallocating the AU + NG + zero-conversion spend into the four efficient markets lifts blended ROAS-P toward the high teens at the same total spend — the first step back toward the 25% target.
What Happens Next
This review reads the connected Google Ads account through Soku's payment conversion group. Soku keeps monitoring CP-P and ROAS-P by country, flags the next market that crosses into uneconomic spend, and turns each finding into a next action — automatically.
client-monthly-review.html
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This is what lands in the client’s inbox
Not a dashboard link — a finished document. KPI movements with the cause attached, a plain-language summary, and the recommended next actions. Click to read the full sample; every account review comes back in this shape.
Every claim in the report is backed by the full funnel
Soku reads Meta, Google, GA4, and Shopify together before it writes a word. When the report says ROAS dropped because mobile checkout conversion fell, that’s not a guess — it’s the funnel data behind the sentence.
Meta Ads$11,2402.1x
Google Ads$8,6003.4x
TikTok Ads$3,1801.6x
GA4—1.9% CVR
Shopify—$61k rev
The monthly report, without the monthly scramble.
- 01Connect client accountsMeta, Google, GA4, Shopify — read-only by default.
- 02Soku watches continuouslySpend, conversions, and revenue monitored across every account.
- 03Findings arrive explainedWhat changed, why it changed, and what to do next — in client language.
- 04Report drafts itselfWeekly or monthly, assembled and written, ready for your review.
- 05Send under your brandShare a clean document as your agency’s own work.
Same client deliverable, none of the assembly.
Traditional reporting tools
- Connect data and build report templates
- Charts update — analysis is still on you
- Write the executive summary by hand
- Repeat for every client, every cycle
Soku
- Connect once — no templates to maintain
- Changes come explained, with the cause
- The summary arrives already written
- Every client account covered automatically
What a monthly client report costs to produce with Soku drafting it
Dips surface when they start — the report confirms what you already flagged
Every report ships as your agency’s work — no Soku login for clients
Frequently asked questions
- What is client reporting software?
- Software that automates the recurring performance reports agencies send clients — pulling data from ad platforms and analytics, assembling it into a scheduled deliverable. Most tools automate the charts; Soku also automates the analysis and the writing, which is where the hours actually go.
- Can clients see the reports under our brand?
- Yes. Reports are shareable as clean, client-ready documents you present as your agency’s own work. There is no Soku login or dashboard exposed to the client.
- Which platforms can Soku report on?
- Meta Ads, Google Ads, GA4, Shopify, and TikTok Ads, read together — plus the wider integration catalog for the rest of the stack. Cross-platform reading is the point: the cause of a metric move is usually in a different platform than the metric.
- Does Soku replace tools like AgencyAnalytics or Swydo?
- For many teams, yes — Soku covers the reporting deliverable end to end. Teams that keep a live dashboard for clients often keep both: the dashboard for numbers, Soku for the analysis, narrative, and recommendations.
- How is this different from asking ChatGPT to summarize a CSV?
- Soku is connected to the accounts, so it has full history and context — it detects the anomaly itself, checks the funnel behind it, and tracks whether last month’s recommendation worked. No exporting, prompting, or pasting.
- What does it cost?
- Soku starts free; paid plans start at $49/month. Compare that against the analyst hours a single client report consumes each month.
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Send better client reports, without writing them.
Connect a client account and see the first drafted report — free to start.