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Free to StartRay3 · Native HDRText & Image to Video

Free Luma AI Video Generator for Ads

Generate cinematic AI video with Luma AI (Dream Machine, Ray3) — native 1080p and studio-grade HDR — then scale and test it as ad creative across Meta, Google, and TikTok with Soku AI.

Generate Free VideoNo credit card required

AI Video Generation

Luma AI Studio

Model

Luma Ray3 (Dream Machine) — reasoning video model

Text & image to video · native 1080p · studio-grade HDR

Input

Video Prompt

Length

Aspect

Quality

Generate Video with Soku AI

Natural Motion

Lifelike movement and physics from a single text prompt

Image to Video

Bring a still image to life with camera movement

Cinematic Scene

HDR color and art-directed visual style

Real Luma Dream Machine clips. Generate creative like this from a prompt or product image — then scale and test it as ads with Soku AI.

1080pResolution
Native HDRColor
Text & ImageInputs
FreeTry via Soku AI

How to Make Ad Video with Luma AI

Go from prompt to tested video ad in 3 steps — cinematic quality from Luma, performance scale from Soku.

01

Describe It or Upload a Photo

Write a prompt or upload a product image. Luma handles both text-to-video and image-to-video, so a still catalog photo can become moving creative.

02

Generate a Cinematic Clip

Ray3 produces a short, high-fidelity clip with natural motion and studio-grade HDR color — no film crew or editing timeline required.

03

Scale & Test as Ads with Soku

Bring the clip into Soku, expand it into platform-specific variants, and launch structured tests across Meta, Google, and TikTok to find what converts.

Why Use Luma AI with Soku

Other tools generate a clip and stop. Soku generates, deploys as ad creative, and tracks performance — so every Luma video drives results.

Reasoning-Driven Generation

Ray3 thinks in concepts and visuals, evaluates its own output, and iterates — landing the shot you described in fewer tries.

Native HDR Color

Luma is the first AI video model with native 16-bit HDR, giving clips a vivid, premium look that stands out in the feed.

Text & Image to Video

Start from a prompt or a product photo. Image-to-video turns existing catalog assets into moving ad creative without a reshoot.

Built into the Ad Workflow

Unlike a standalone generator, Soku connects Luma output to variation, testing, and performance tracking across Meta, Google, and TikTok.

Why Marketing Teams Pair Luma with Soku AI

One clip becomes a tested campaign

A single Luma generation is a starting point, not a finish line. Soku turns one approved clip into structured ad variants — different hooks, captions, end cards, and placement formats — all kept on-brand by your brand kit, then runs them as a real creative test.

Generate across models, keep the winner

Luma leads on natural motion and HDR, but no single model wins every brief. Soku lets you generate from Luma and other video models, deploy them side by side, and let performance — not preference — decide which creative scales.

Generation and results in one loop

Soku pushes variants straight to Meta, Google, and TikTok and rolls up CTR, CPA, and ROAS per creative. The angles that win feed your next round of Luma prompts, closing the loop between generation and measurable performance.

What You Can Make with Luma AI

Product Video Ads

Turn a product photo into a cinematic clip with motion and HDR color — then test it across paid social with Soku.

UGC-Style Social Ads

Generate scroll-stopping short-form video for TikTok, Reels, and Shorts without filming — at the volume creative testing needs.

Cinematic Brand Spots

Produce premium, HDR hero clips with natural camera motion — no production budget or film crew.

E-Commerce Demos

Show products in motion and in context to lift consideration — generate a demo clip per SKU and let Soku test them.

App & Product Promos

Create dynamic promo clips for launches and feature drops, then expand into placement-specific variants for paid channels.

Multi-Variant Creative Testing

Generate dozens of cinematic hooks and formats and let Soku run structured tests to find the winning video creative.

Skip the Film Crew — Generate Cinematic Ad Video in Minutes

HDR-quality AI video from a prompt or product photo, then scaled and tested as ads — free to start, no editing timeline required.

Try Free

How Soku AI Compares

Most video generators stop at the clip. Soku connects video models like Luma to ad deployment, variation, and performance tracking.

PlatformBest ForPricingNote
Soku AIRecommendedVideo ads & testing workflowFree to startGenerate with Luma and other models, then deploy and test as ads across Meta, Google, TikTok
Luma (direct)Natural motion & HDRCredits-basedFirst model with native HDR — but no ad deployment, variation, or testing layer
Veo 3.1All-around output + audioSubscriptionStrong synchronized audio — generation only, no performance workflow
RunwayGranular shot controlSubscriptionCamera moves and motion brush — standalone generation, no ad testing
Kling4K & longer clipsCredits-basedNative 4K and extended length — generation only, no campaign layer

Frequently Asked Questions

Luma AI — better known as Dream Machine — is the AI video product from Luma Labs. Its current model, Ray3, is a reasoning-driven video model that turns a text prompt or a still image into short, high-fidelity clips with natural motion and studio-grade HDR color. It's widely used for cinematic short-form content.

Luma's Dream Machine has a free tier with a daily credit allowance, but it's limited to 720p, adds a watermark, and isn't licensed for commercial use. With Soku AI you can get started for free — no credit card required — and Soku covers the full ad creative workflow: generate, build on-brand variants, and deploy and test them as ads across Meta, Google, and TikTok.

Ray3 is Luma's reasoning-driven video model. It can understand intent, evaluate its own output, and iterate to deliver better generations in fewer tries. The Ray3.14 update added native 1080p generation, roughly 4x faster performance, and lower cost. Ray3 is also the first AI video model to deliver native 16-bit HDR.

Yes. Luma supports text-to-video, image-to-video, and video-to-video (Modify, with keyframe and character-reference controls). You can upload a product photo and animate it into moving ad creative — ideal for turning catalog images into video without a reshoot.

Luma (Ray3) is known for especially natural motion and is the first model with native HDR color. Veo 3.1 leads on all-around output with synchronized audio, Runway leads on granular shot control, and Kling leads on 4K and longer clips. Rather than betting on one model, Soku lets you generate and test creative across multiple video models and keep whatever performs best.

That's exactly the workflow Soku is built for. Luma produces the cinematic raw material; Soku turns it into many on-brand variants, launches structured tests across platforms, and surfaces which video creative converts — so a single clip becomes a performance campaign.

Luma generates clips up to about 10 seconds per generation, extendable to roughly 30 seconds. For ads, short scroll-stopping clips usually perform best — and Soku scales one clip into many platform-specific variants for Meta, TikTok, and YouTube Shorts.

Use Luma to generate cinematic hero clips and product-in-motion creative, then bring them into Soku to expand into platform-specific variants and run creative tests. Soku's performance data then informs your next round of prompts — closing the loop between generation and results.

Cinematic Video Ads Without the Production Budget

Join marketing teams using Soku AI to generate, deploy, and optimize video ad creative across every channel.

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