Find the wasted spend hiding in your ad accounts
Soku connects to Meta and Google Ads and audits your account to reveal what changed, why it changed, and what to do next — in a shareable report you can act on today.
Free during beta · Read-only — Soku never changes your campaigns · No credit card required
northwind-ads-audit.html
24.3 KB
Every metric that matters, already connected
Soku reads your whole stack and reconstructs the account into one blended view — then audits it for what’s quietly costing you money.
Business dashboardLive
Northwind Outdoors · synced 15 min ago
Total ad spend
$24,800
Revenue
$69,043
Blended ROAS
2.4x
CAC
$52
Traffic & cost · ROI
$24.8K
18.2K
1.21M
$20.61
1.9%
Conversions
1,326
$69.0K
$52.00
2.6%
Connects to the tools you already run on
Meta AdsGoogle AdsTikTok AdsGA4Shopify
Klaviyo
Amazon Ads
LinkedIn AdsStop jumping between dashboards
Soku reads Meta, Google Ads, GA4, Shopify and TikTok together — so the audit explains performance across the whole funnel, not one platform at a time.
- Meta Ads$11,2402.1x
- Google Ads$8,6003.4x
- TikTok Ads$3,1801.6x
- GA4—1.9% CVR
- Shopify—$61k rev
ROAS
2.4x
-21%CPA
$38.10
+31%Spend
$24,800
+14%What changed
ROAS fell 21% week-over-week while spend climbed 14%.
Why
Two scaling ad sets hit creative fatigue — frequency 4.8, CTR down 36%. Budget kept flowing to them.
Next action
Pause the 2 fatigued ad sets, shift $4.2k/day to the 3 efficient ones, and refresh creative for the top audience.
What the audit uncovers
The same review a paid-media consultant would charge for — connected to your setup and packaged as a shareable Soku report.
Wasted spend & budget leaks
Non-converting search terms, overlapping audiences, and placements quietly burning budget every day.
Account health score
A clear read on structure, targeting, creative coverage, and measurement.
Structure & targeting fixes
Where Search and Display are tangled, where ad sets stall in learning, and how to tighten it all up.
Prioritized 30-day plan
The highest-leverage moves first, so you know exactly what to change on Monday morning.
Uncover the blind spots behind your ROAS drop
Agencies charge hundreds for this. Soku runs it free against your own account in minutes.
$3,180 / mo going to converting nobody
- 7 ad sets with 0 conversions in 14 days, still funded
- 2 search campaigns paying for branded terms you already rank #1 for
- Broad-match terms drained 11% of search budget on irrelevant queries
A report you can act on and share
Every audit comes back as a clean report you can download as standalone HTML or share via a public link — ready to drop into a client call or a growth meeting. Below are real Soku runs across different company types, desensitized to fictional brands.
- Executive summary
- Account health score
- Wasted spend & budget leaks
- Campaign structure & targeting
- Creative & ad-copy performance
- Conversion tracking gaps
- Prioritized 30-day action plan
northwind-ads-audit.html
24.3 KB
Median wasted spend an audit surfaces per account
From connecting an account to a finished report
Meta, Google, GA4, Shopify and TikTok in one view
An extra analyst for every client account
Run a client-ready audit before the call, turn it into weekly reporting, and walk into budget reviews with the next action already written.
Client-ready audits
Run a full account audit before the call and hand the client a clean, shareable report.
Weekly reporting
Turn the same analysis into a recurring weekly recap so nobody opens a spreadsheet.
Budget reviews
Walk into budget reviews with the next action — pause, shift, or scale — already written.
How it works
- 1
Sign up free
Create your Soku account in seconds — no credit card needed.
- 2
Connect an ad account
Securely link Google Ads or Meta Ads with read-only access.
- 3
Get your audit
Soku writes the report live, then gives you a share link.
What growth teams use Soku for
“Soku helped us turn a ROAS drop into a clear action plan. Instead of jumping between Meta, GA4 and Shopify, we could see what changed, why it changed, and what to test next.”
Priya Nair
Performance Marketing Lead
“The biggest value is speed. Before client calls, Soku gives us a clean explanation of account movement and the next action to recommend.”
Marcus Bennett
Agency Founder
“When CPA started rising, Soku surfaced the likely drivers faster than our manual dashboard checks. It made the weekly growth meeting much more actionable.”
Lucia Romano
DTC Growth Lead
“Dashboards tell us the numbers. Soku helps explain the story behind them: creative fatigue, wasted spend, funnel drop-offs, and where budget should move.”
Daniel Kim
Paid Media Manager
“For agencies managing multiple accounts, Soku feels like an extra analyst reviewing performance before the team even opens the reporting deck.”
Emma Larsson
Marketing Agency Strategist
Frequently asked questions
Which platforms can Soku connect to?
Soku works with Meta Ads, Google Ads, GA4, Shopify, TikTok Ads and other marketing data sources. For the audit, prioritize Meta, Google, GA4 and Shopify.
Do I need to connect my ad accounts?
For a full audit, yes. After you sign up, Soku uses read-only connections to analyze your own campaign and revenue data. It does not make changes without approval.
What kinds of issues can Soku find?
ROAS drops, CPA spikes, wasted spend, creative fatigue, funnel leakage, spend shifts, attribution gaps, and underperforming campaigns or ad sets.
How is this different from a normal dashboard?
Dashboards show what happened. Soku explains why it happened and turns the finding into a next action — such as pausing low-converting ad sets, shifting budget, or refreshing creatives.
Find the wasted spend in your account today
Free during beta. Read-only — Soku never changes your campaigns.
Get Started