Soku AI
The swipe file is the start of the work, not the end of it
Foreplay collects and organises competitor ads into briefs. Soku researches competitor ads, then generates the creative, launches it across Meta, Google, and TikTok, and optimizes toward your ROAS target.
Soku vs Foreplay
Foreplay ends at the brief. Soku starts there and carries it through to a running campaign.
| Feature | Soku | Foreplay |
|---|---|---|
| Competitor ad research | Yes, 200M+ ad library and Spyder tracking | |
| Swipe file and organised collections | Basic | Yes, a core strength |
| Creative briefs for a design team | Yes, Briefs | |
| AI ad creative generation (image and video) | ||
| Launch and manage campaigns | Yes, Meta, Google, TikTok | No, by design |
| Live budget optimization toward a target | ||
| Creative analytics | Ad-account and GA4 analytics | Yes, Lens |
| API and MCP access | Not published | Yes, API and MCP |
| Entry price | Free to start | $59/mo Basic, $20 per extra user |
Bottom line: Choose Foreplay if you have a creative team and want the best-organised reference library and briefing workflow available. Choose Soku if the bottleneck is not finding good ads but producing your own version and getting it live.
Comparison reflects publicly documented features at time of writing. Foreplay is a trademark of its owner.
Why teams choose Soku
It produces the asset, not the brief
Foreplay turns inspiration into a brief that someone still has to build. Soku generates the ad images and video from the insight directly.
Research and execution in one loop
Soku surfaces what competitors are running and then acts on it in the same conversation, rather than handing findings across to another tool and another person.
It launches and optimizes
Foreplay does not launch or manage campaigns — that is a deliberate product decision, not a gap. Soku takes the creative into live A/B tests and reallocates budget toward winners.
No per-seat tax on the team
Foreplay charges $20/month per additional user beyond the plan's included seats. Soku is free to start.
Useful without a creative team
Foreplay's workflow assumes designers downstream of the brief. Soku is built for teams who need the creative made for them.
Honest about the library
Foreplay's 200M+ ad library and Spyder brand tracking are deeper and better organised for browsing than Soku's research. If reference is what you need, Foreplay wins that comparison.
Move from Foreplay in three steps
Keep the inspiration. Skip the handoff.
Connect your ad accounts
Link Meta, Google, and TikTok plus GA4 in a few clicks. Soku reads existing campaigns and performance history immediately.
Bring the angle
Describe the competitor angle you want to answer, or paste a product URL. Soku generates image and video variants on that concept instead of writing a brief about it.
Let the agent run
Soku launches, A/B-tests, and shifts budget toward winners, reporting back in chat. Keep Foreplay as a reference library if your creative team still wants it.
What you can do with Soku
Answer a competitor's ad in a day
Spot the angle a competitor is running and have your own version generated, launched, and testing before the week is out.
Launch a product across channels
Paste a product URL and Soku generates creative and spins up coordinated Meta, Google, and TikTok campaigns from one prompt.
Refresh tired creative
Ask Soku for new variants on the winning concept and test them against the current set without a briefing cycle.
Run creative without a designer
Small teams get from insight to live ad without hiring or contracting the production step.
Foreplay alternative FAQ
How much does Foreplay cost?
Foreplay publishes Basic at $59/month, Workflow at $175/month, Agency at $459/month, and a custom Enterprise tier, with roughly 15% off annual billing. Additional users are $20/month each beyond the seats included in the plan. Verified 2026-08-19.
Does Foreplay launch ad campaigns?
No. Foreplay is a research, inspiration, and creative-analytics platform. It builds swipe files, tracks competitor brands, and produces briefs, but campaign launch and management happen in another tool.
Is Soku a direct Foreplay replacement?
For teams who used Foreplay mainly to find angles and brief them out, Soku replaces the whole path by generating the creative and launching it. For teams who value the organised 200M+ ad library and the Briefs workflow around a design team, Foreplay does that better and the two can coexist.
Does Soku have a competitor ad library?
Soku runs competitor ad intelligence to inform creative decisions, but it is not a browsable swipe-file product on Foreplay's scale. Soku's advantage is that the research feeds directly into generation and launch.
Is Soku free to try?
Yes. Soku is free to start with no credit card, so you can test the research-to-live-ad loop against your current Foreplay workflow before committing.
Stop briefing the ad. Ship it.
Start free with Soku and let one AI agent handle competitor research, creative, launch, and optimization.
Start free