See how your product stacks up against the competition
Drop in your product URL and Soku runs a free competitor analysis — paid-search signals, a website teardown, and the next moves that matter.
No credit card No account connection Ready in minutes
Pawcrate — dog subscription box
SampleFind out who’s really competing for your traffic
Soku starts from your domain, discovers the rivals bidding on your category, and shows exactly where they’re winning the click — including the ones already bidding on your brand name.
| Brand | Overlap | Est. spend | Bids on you |
|---|---|---|---|
 Chewy | 22 / 25 | $210k/mo | |
 Petco | 17 / 25 | $90k/mo | |
 The Farmer’s Dog | 12 / 25 | $48k/mo | |
YYou | 4 / 25 | — |
Reads public signals across the channels that matter
Meta Ads
Google Ads
TikTok Ads
GA4
Shopify
Klaviyo
Amazon Ads
LinkedIn AdsWhat you’ll learn about your market
The same competitive intelligence a marketing team would spend days pulling together — generated for your product in minutes.
Paid-search competitive signals
Who is bidding on your category, the keyword gaps you’re missing, and the ad-copy themes that win the click.
Competitor discovery
We start from your domain and surface the rivals competing for the same search traffic — not just the names you already know.
Product website teardown
A clear read on your positioning, CTA, and conversion-rate risks — the things quietly costing you signups.
Prioritized next steps
An executive summary with the highest-leverage moves first, so you know exactly what to do on Monday.
See what Soku finds — in a category like yours
Three real teardowns across DTC, B2B SaaS, and consumer apps — desensitized to fictional brands. Each starts from a single URL and surfaces the competitors, the paid-search gaps, and the one move that matters most.
Pawcrate
pawcrate.com
Competitors surfaced
- MMegaPet (big-box) Bids on you
- SSnoutbox Bids on you
- TTailtreats No brand bids
Paid-search signals
- You own organic — 820 keywords ranking in the top 3 — but run essentially zero paid search (1 paid keyword), so you vanish the moment intent turns transactional
- A big-box pet retailer spends ~$3.5M/mo on paid search across the category; smaller subscription rivals are already bidding while you aren’t
- The head category term is an AI-Overview + organic SERP with no paid ads — and you’re cited in the AI Overview, a GEO position worth defending
Website teardown
Warm but generic hero headline with no quantified promise: your “>$40 value per box” and “100% Happy Guarantee” sit below the fold, and there’s no review count or subscriber number above the fold despite a huge customer base. The primary CTA also bounces to a separate checkout domain, complicating conversion tracking.
Top priority move
Pull the value stat, guarantee, and a subscriber/review count into the hero; stand up a branded-defense search campaign and protect your AI-Overview citation before rivals scale paid.
Illustrative sample — your report is generated live from your own URL.
Read a full report — then download or share it
Soku writes the analysis live and packages it as a clean report you can download as standalone HTML or share via a public link. Below are real Soku runs across different company types, desensitized to fictional brands.
- Executive summary
- Inferred category & top competitors
- Paid-search / competitive signals
- Product website teardown
- Positioning, CTA & CRO risks
- Data limitations
- Prioritized next steps
Pawcrate — dog subscription box
SampleHow it works
- 110 sec
Enter your product URL
Just the homepage — no account connection, no setup.
- 230 sec
Sign up free
Create your Soku account in the dialog to unlock the report.
- 3~3 min
Get a shareable report
Soku writes it live, then you read, download the HTML, or share a public link.
Competitors surfaced you weren’t already tracking
From a product URL to a full competitive report
Ad-account connections needed — runs on public signals
What growth teams use Soku for
“We start every new pitch with a Soku competitor analysis. It surfaces the paid-search gaps we were completely blind to.”
Sofia Ramirez
Agency Founder
“It found three competitors bidding on our category that we’d never even heard of — and showed exactly where we were losing the click.”
Daniel Okafor
DTC Growth Lead
“The website teardown alone was worth it. Clear, specific CRO fixes instead of generic advice.”
Priya Nair
Performance Marketing Lead
“I ran our domain on a whim before a board meeting and walked in with a competitive map I’d have paid an analyst a week to build.”
Tom Becker
Founder, DTC brand
“The branded-defense finding alone paid for itself — two competitors were bidding on our name and we had no idea.”
Maya Chen
Growth Marketer
“Clear, specific, and fast. It’s the first competitor tool that told us what to do, not just what exists.”
Marcus Bennett
Head of Marketing
Frequently asked questions
Is it really free?
Yes. Enter a URL, create a free Soku account, and get a full competitor analysis — no credit card required.
Do I need to connect my ad accounts?
No. This analysis runs entirely on public signals — your website, the search landscape, and third-party competitive data. Connect accounts later if you want Soku to analyze your own campaigns.
How long does it take?
A few minutes. Soku discovers competitors, reads the landscape, and writes the report live while you watch.
What do I get at the end?
A structured report you can read in-app, download as a standalone HTML file, or share with your team via a public link.
Run your free competitor analysis
See exactly where you stand — no credit card, no account connection. Get a shareable report in minutes.
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