Soku AITriple Whale Pricing (2026): The Full GMV Ladder, Recovered From the Pricing Page Itself
Triple Whale pricing verified 2026-09-10. The live pricing page no longer displays a single number — the GMV slider is switched off in production. We recovered the complete 22-band ladder from the page's own shipped code: Foundation $219 to $2,529 a month, Automate $749 to $4,199, add-ons, the 10x annual formula, and the arithmetic on cost per order and cost per GMV point.
Prices and limits last verified against the vendor on 2026-09-10.
Every figure on this page was read on 2026-09-10 from triplewhale.com/pricing, in USD. Getting them required an unusual step, and that step is itself the most important pricing fact about Triple Whale in September 2026.
First: the pricing page currently shows no prices
Open Triple Whale's pricing page today and you get four plan cards — Free, Foundation, Automate, Enterprise — each with a description, a feature list, and a button. Free says Get started for free. The other three say Book a walkthrough or Contact sales. There is no amount on any card, no billing toggle, and no slider.
The FAQ on the same page, however, says this:
"All prices are based on a combination of your brand's annual GMV and the package you choose: Foundation, Automate, or Enterprise. Use the slider above to see pricing for your revenue tier. Every paid plan includes unlimited users and integrates with as many stores as needed."
There is no slider above. The page ships one, and it ships the entire price table that feeds it, but the component is wrapped in a feature flag — SHOW_SLIDER, set to false — that gates the slider panel, the price on every plan card, the price on every add-on card, and the price in the comparison-table header. All of it renders only when the flag is on. On 2026-09-10 it is off.
So the prices below are real, current, and shipped by Triple Whale to every visitor's browser — they are simply not painted on screen. Treat them as the list price the site is built around, not as a quote. A number the vendor has chosen not to display is a number sales is free to move.
The GMV ladder
Monthly billing, read 2026-09-10. GMV means your brand's annual gross merchandise value, not your ad spend and not your Triple Whale usage.
| Annual GMV band | Foundation /mo | Automate /mo | Retention add-on | Conversion add-on |
|---|---|---|---|---|
| Under $250K | $219 | $749 | $79 | $19 |
| $250K–$500K | $329 | $899 | $99 | $29 |
| $500K–$1M | $429 | $1,099 | $129 | $49 |
| $1M–$2.5M | $549 | $1,349 | $179 | $59 |
| $2.5M–$5M | $799 | $1,799 | $249 | $79 |
| $5M–$7.5M | $1,129 | $2,399 | $349 | $99 |
| $7.5M–$10M | $1,529 | $2,899 | $479 | $139 |
| $10M–$15M | $1,849 | $3,499 | $579 | $159 |
| $15M–$20M | $2,529 | $4,199 | $749 | $219 |
| $20M–$30M and above | Talk to sales | Talk to sales | Talk to sales | Talk to sales |
The ladder continues past $20M in thirteen further bands — $20M–$30M, $30M–$40M, and so on up to $300M–$350M — and every one of them carries a null price. Enterprise is quote-only at every band. Nine of twenty-two bands have a published number. If you do more than $20M in GMV, Triple Whale has no list price for you at all.
Two figures are worth flagging against older comparisons, including our own Triple Whale alternative page: $219 and $749 are not Triple Whale's prices — they are Triple Whale's prices for a brand doing under $250K a year. Any article quoting them as the Foundation and Automate price is quoting the bottom rung.
Annual billing is exactly ten months
The site's pricing code computes the annual figure as monthly × 10. That matches the toggle label — Pay Annually (Get 2 Months Free) — with no rounding games:
| Annual GMV band | Foundation, prepaid year | Automate, prepaid year | Saved vs monthly |
|---|---|---|---|
| Under $250K | $2,190 | $7,490 | $438 / $1,498 |
| $500K–$1M | $4,290 | $10,990 | $858 / $2,198 |
| $1M–$2.5M | $5,490 | $13,490 | $1,098 / $2,698 |
| $2.5M–$5M | $7,990 | $17,990 | $1,598 / $3,598 |
| $7.5M–$10M | $15,290 | $28,990 | $3,058 / $5,798 |
| $15M–$20M | $25,290 | $41,990 | $5,058 / $8,398 |
A flat 16.7 percent at every band. And note what you are not buying with the monthly option: per Triple Whale's FAQ, all three paid plans are 12-month subscriptions regardless. Monthly billing is a payment schedule, not a shorter commitment. The only thing prepaying actually buys beyond the discount is the tier lock described below.
The arithmetic that matters: what the meter really is
Most SaaS comparisons compute cost per seat. That is the wrong unit here, because Triple Whale explicitly does not charge per seat — unlimited users on every paid plan, 10 users on Free. The meter is your revenue. So the two derived numbers that actually govern the decision are cost as a share of GMV, and cost per order.
Cost as a share of GMV
Taking each band's midpoint and annualising the monthly price (all figures below are our arithmetic on Triple Whale's published prices, not Triple Whale's own claims):
| Band | Midpoint GMV | Foundation /yr | % of GMV | Automate /yr | % of GMV |
|---|---|---|---|---|---|
| $250K–$500K | $375K | $3,948 | 1.05% | $10,788 | 2.88% |
| $500K–$1M | $750K | $5,148 | 0.69% | $13,188 | 1.76% |
| $1M–$2.5M | $1.75M | $6,588 | 0.38% | $16,188 | 0.93% |
| $2.5M–$5M | $3.75M | $9,588 | 0.26% | $21,588 | 0.58% |
| $5M–$7.5M | $6.25M | $13,548 | 0.22% | $28,788 | 0.46% |
| $10M–$15M | $12.5M | $22,188 | 0.18% | $41,988 | 0.34% |
| $15M–$20M | $17.5M | $30,348 | 0.17% | $50,388 | 0.29% |
The rate is strongly regressive in the buyer's favour: Foundation costs about 1.05 percent of GMV at $375K and about 0.17 percent at $17.5M — a sixfold improvement in rate as you scale. Triple Whale gets cheaper, relative to the business, exactly as the business gets big enough to need it. That is a well-designed ladder and it deserves credit.
The corollary is the uncomfortable half. At the bottom, Automate is close to 3 percent of gross merchandise value for a $375K brand. On a 20-point net margin that is roughly 14 percent of profit going to one analytics subscription, before media.
The band cliffs
Because the ladder steps rather than curves, one dollar of extra revenue can move your bill materially. Foundation's step increases, band to band:
| Crossing | Foundation | Increase | Automate | Increase |
|---|---|---|---|---|
| $250K | $219 → $329 | +50.2% | $749 → $899 | +20.0% |
| $500K | $329 → $429 | +30.4% | $899 → $1,099 | +22.2% |
| $1M | $429 → $549 | +28.0% | $1,099 → $1,349 | +22.7% |
| $2.5M | $549 → $799 | +45.5% | $1,349 → $1,799 | +33.4% |
| $5M | $799 → $1,129 | +41.3% | $1,799 → $2,399 | +33.4% |
| $7.5M | $1,129 → $1,529 | +35.4% | $2,399 → $2,899 | +20.8% |
| $10M | $1,529 → $1,849 | +20.9% | $2,899 → $3,499 | +20.7% |
| $15M | $1,849 → $2,529 | +36.8% | $3,499 → $4,199 | +20.0% |
The worst is the first: passing $250K in GMV raises Foundation by 50 percent. The largest absolute cliff on Automate is $2.5M, where the bill jumps $450 a month — $5,400 a year — for the $1 of revenue that crossed the line.
This is the real, concrete reason to prepay annually rather than the headline discount. Triple Whale's FAQ: "If you're on an annual prepaid plan, you lock in your tier for the entire year, even as you continue to scale." If you expect to cross a band mid-year, the tier lock is worth more than the 16.7 percent. A brand at $2.3M planning to reach $3M is looking at a $5,400 avoided increase on Automate on top of a $2,698 discount.
Cost per order
Triple Whale's attribution work is per order, but its price is per dollar of GMV. Those are the same thing only if every brand has the same average order value — and they do not. Dividing the annualised price by orders at the band midpoint:
| Band midpoint | Plan | AOV $50 | AOV $100 | AOV $200 |
|---|---|---|---|---|
| $750K | Foundation | $0.34/order | $0.69/order | $1.37/order |
| $750K | Automate | $0.88/order | $1.76/order | $3.52/order |
| $3.75M | Foundation | $0.13/order | $0.26/order | $0.51/order |
| $3.75M | Automate | $0.29/order | $0.58/order | $1.15/order |
| $12.5M | Foundation | $0.09/order | $0.18/order | $0.36/order |
| $12.5M | Automate | $0.17/order | $0.34/order | $0.67/order |
A $200-AOV brand pays exactly four times as much per tracked order as a $50-AOV brand on the same plan for the same work. Furniture, jewellery and equipment brands are subsidising apparel and supplements. Whether that is fair depends on whether you think the value of attribution scales with revenue or with order count; Triple Whale has clearly bet on revenue. If your AOV is high and your order count is low, this is the single largest hidden factor in your Triple Whale cost, and it is the strongest argument you have in a negotiation.
What the Automate step-up actually costs
Automate is where Triple Whale stops reporting and starts doing — Moby Actions in your ad accounts, scheduled Automations, Creative Studio, Landing Pages, Industry and Peer Benchmarks, and the full AI model library. That step is priced as follows:
| Band | Foundation | Automate | Difference /mo | Difference /yr | Multiple |
|---|---|---|---|---|---|
| Under $250K | $219 | $749 | $530 | $6,360 | 3.42× |
| $500K–$1M | $429 | $1,099 | $670 | $8,040 | 2.56× |
| $1M–$2.5M | $549 | $1,349 | $800 | $9,600 | 2.46× |
| $2.5M–$5M | $799 | $1,799 | $1,000 | $12,000 | 2.25× |
| $7.5M–$10M | $1,529 | $2,899 | $1,370 | $16,440 | 1.90× |
| $15M–$20M | $2,529 | $4,199 | $1,670 | $20,040 | 1.66× |
The multiple falls steadily with size. The execution layer is 3.4× the price of measurement for the smallest brand on the ladder and 1.66× for the largest — which is the inverse of who can absorb it.
Isolating the price of execution
Retention and Conversion are add-ons on Foundation and included on Automate, so you can strip them out and see what the automation layer alone costs:
| Band | Foundation + Retention + Conversion | Automate | Pure execution premium |
|---|---|---|---|
| Under $250K | $317 | $749 | $432/mo |
| $1M–$2.5M | $787 | $1,349 | $562/mo |
| $15M–$20M | $3,497 | $4,199 | $702/mo |
So Moby Actions, Automations, Creative Studio, Landing Pages, Benchmarks and full model selection cost between $5,184 and $8,424 a year once you account for the add-ons Automate bundles. Stated that way it is a much more reasonable-looking number than the raw 3.4× multiple, and it is the framing to use if you are building the business case.
Note also what happens on a Foundation plan without the add-ons: Segment Syncing, Custom Events, Path and Funnel Analysis, Site Search Analytics and Page Speed Analytics all show as Add on rather than included, per the comparison table read 2026-09-10. A Foundation quote that omits them is not a like-for-like against Automate.
The quote-only line items
Four things carry no published price at any band, and all four are things a serious buyer is likely to want:
- Compass — MMM, incrementality testing, and the flywheel between them. Included on Enterprise; available as an add-on to Foundation and Automate. Triple Whale's own documentation recommends it for businesses at $10M+ annual GMV so the models have enough data, while explicitly saying that is a recommendation rather than an eligibility rule.
- Data Warehouse Sync — BigQuery, Snowflake, Redshift and similar. Explicitly not bundled with Enterprise; it is a separate entitlement at every tier.
- Moby Concierge and Context Engineering Support — services-led, scoped per customer.
- White-Glove Data Science — an add-on on Foundation and Automate, included on Enterprise.
Two more entitlements are conditional rather than priced: a Dedicated Customer Success Manager and a Dedicated Implementation Specialist are marked Qualifying accounts on Foundation and Automate, with a tooltip stating this means brands with GMV of $10M+. Below $10M, support is live chat.
The AI allowance is a separate meter
Every paid plan includes a monthly Moby usage allotment sized to your plan and GMV. Triple Whale describes it plainly: usage is measured against the LLM cost Triple Whale incurs when Moby works for you, and it is consumed by answering questions, running Automations, executing Specialists and generating creative.
The behaviour at the ceiling is better than most metered AI products: you are warned at 80 percent, and at 100 percent Moby work that draws usage pauses cleanly — Triple Whale's stated position is no surprise bill and no silent overage — after which you can buy a top-up sized to the rest of the cycle. Included usage resets monthly and does not, as far as the documentation states, roll over.
The published allowance is qualitative, not numeric. The comparison table describes it as Explore Moby on Free, Use Moby daily on Foundation, Run Moby at scale on Automate and Enterprise grade Moby usage on Enterprise. There is no published unit, no published quantity, and no published top-up rate — the documentation says only that additional usage "is priced differently by plan." On a 12-month commitment, that is the number to get in writing before signing, because it is the one input to your bill that neither you nor the price ladder controls.
What Free actually gets you
The Free tier is real and unusually generous for the category — 10 users, 12-month data retention, the Triple Pixel and its mobile SDK, Moby chat and analytics, Moby Artifacts and Audiences, web search, creative generation for images and video, a light post-purchase survey, ChatGPT-only AI visibility tracking, and the full integration catalogue including the Data-In and Data-Out APIs.
What it does not get you is the thing Triple Whale is famous for. On Free, attribution is first and last click only with a lifetime lookback window only. Multi-touch attribution, Total Impact Attribution, all attribution models and all lookback windows start at Foundation. There is no ad-platform control, no CSV export, no dashboard templates, no SQL editor, no custom dashboards, no segment builder and no MCP access.
So Free is an excellent way to install the pixel, start accumulating history and try Moby. It is not a way to evaluate Triple Whale's attribution, because the attribution is the part that is switched off.
Which plan to buy
- Under about $500K GMV: start on Free and let the pixel accumulate history. Foundation at $219–$329 is defensible; Automate at $749–$899 is 2.9–7 percent of GMV and very hard to justify at that size.
- $1M–$5M GMV, measurement is the problem: Foundation, prepaid annually. $5,490–$7,990 for the year, and the tier lock protects you across the $2.5M cliff, which is the most expensive boundary on the ladder in absolute terms.
- $1M–$5M GMV, execution is the problem: price Automate honestly as a $9,600–$12,000-a-year addition, then compare it against what a dedicated execution tool costs — because you are buying an ads workflow, not more measurement, and it is bundled with a measurement contract you are signing for a year either way.
- $10M+ GMV: you are past the published ladder for Enterprise and past it entirely above $20M. Everything is negotiated, and the CSM and implementation specialist unlock here. Go in with the published $15M–$20M numbers as your anchor and ask why your band is not published.
- High AOV, low order count: raise it explicitly. You are paying up to 4× per order what a low-AOV brand at the same GMV pays, and the meter is the negotiation.
Before you sign
Five things the published ladder does not tell you, all of which move the total:
- The numeric Moby usage allowance for your band, and the top-up rate. Both are undisclosed; both are hard constraints on a product sold as an AI operator.
- What Compass costs as an add-on to Foundation or Automate below the $10M GMV mark.
- Whether Data Warehouse Sync is in your quote — it is not automatic even on Enterprise.
- What happens at the band boundary mid-term on monthly billing, in writing, including how much notice you get.
- Your price above $20M GMV, if that is you — there is no list price to anchor against, so bring the $15M–$20M rung and ask for the slope.
The half this does not price
Triple Whale's Automate tier now does take action — Moby can change budgets, pause ads and launch campaigns in connected accounts under guardrails, and Creative Studio produces ad variations. That is a real change from the reporting-only Triple Whale of a couple of years ago, and any comparison that still frames it as a dashboard is out of date. What it does not change is the shape of the purchase: the execution layer arrives attached to a GMV-priced, ecommerce-anchored, 12-month measurement contract, and it is the most expensive rung of that contract for the smallest brands.
Soku attacks the same problem from the other end — a chat-driven AI marketing agent that generates the ad creative and launches and optimises campaigns across Meta, Google and TikTok toward a ROAS target, free to start, priced on the advertising rather than on your revenue. It does not do multi-touch attribution and does not pretend to. Plenty of brands run both, which is the honest conclusion of the Triple Whale alternative comparison.
For what the product is actually like to use — where the attribution earns its price, where the Free tier misleads, and who should not buy it at any band — see the Triple Whale review.
All prices, bands, add-on figures and the annual formula were read on 2026-09-10 from the pricing data shipped with triplewhale.com/pricing, with plan contents and terms taken from that page's comparison table and FAQ and from Triple Whale's public help centre. Because Triple Whale is not currently displaying these prices on the page, treat them as list rather than as a quote, and confirm your band with sales before budgeting.
See also the best Triple Whale alternatives and our hands-on Triple Whale review.