Most ad footage has a person in it, and most of the time that person is not anybody in particular — they are "someone like our customer, doing the thing our product is for". This page generates that. Describe who is in frame, what they are doing, and how the room is lit, and you get a clip back. Read the next paragraph before you use it, because there is one thing this deliberately does not do.Most ad footage has a person in it, and most of the time that person is not anybody in particular — they are "someone like our customer, doing the thing our product is for".
Age range, build, clothing, demeanour, what they are holding. "A man in his fifties in a work shirt, unhurried" renders reliably. A named celebrity or a specific colleague does not, and should not — the model has no reference for them and you have no rights to them.
Sitting down with a coffee. Looking up from a workbench. Catching their breath against a railing. A person doing one legible thing in one identifiable space renders cleanly; a list of three actions across two rooms renders as none of them, because a single clip is a single continuous shot.
Soft window light from the left, warm overhead practicals, hard midday sun. Then say how far away the camera is: close-up, medium, wide, and whether it moves. Skin and faces are where flat lighting shows most, so this is the setting that most changes whether the clip reads as footage or as output.
Use cases
A campaign shoot returns with the hero shots and none of the connective moments — someone unlocking a door, glancing at a phone, sitting down with the product nearby. Those beats carry an edit and are the cheapest thing to generate rather than reconvene a crew for.
The same script often needs a different-looking presence in a different market, and a shoot budget rarely stretches to both. Render a market-appropriate person performing the same beat so the smaller market runs real footage rather than a recycled cut.
Generate four openers with four different people doing the same first action, run them as a paid creative test, and let the ad account decide which framing earns the shoot. Casting from performance data is a better argument than casting from a mood board.
Soku AI
