Soku AI
Knowing which ad made the money is half the job
Hyros tracks and attributes revenue back to the ad that produced it. Soku reads your accounts, generates the creative, launches across Meta, Google and TikTok, and moves budget toward your target — with your approval on every action.
Soku vs Hyros
Hyros makes the signal better. Soku acts on the signal.
| Capability | Soku | Hyros |
|---|---|---|
| Ad performance attribution | Yes, via connected ad accounts and GA4 | Yes, server-side first-party tracking |
| Multi-signal identity resolution | Yes, a core strength | |
| Phone call and webinar attribution | Yes, first-class | |
| Conversions API pushback to ad platforms | Yes, Meta, Google and TikTok | |
| LTV and revenue forecasting | Reporting on connected accounts | |
| AI ad creative generation (image and video) | ||
| Launch and manage campaigns | Yes, Meta, Google, TikTok | |
| Budget optimization toward a target | Yes, approval-gated | No, reports only |
| Self-serve signup | Yes, free to start | No, demo required |
| Pricing basis | Plan-based | Metered on tracked revenue |
Bottom line: Choose Hyros if your funnel runs on phone calls, webinars or long consideration cycles and the core problem is that you cannot see what converted. Choose Soku if you can already see it and the bottleneck is that nobody has time to produce the creative and rebalance the spend. Running both is a reasonable setup, not a redundancy.
Comparison reflects publicly documented features at time of writing. Hyros is a trademark of its owner.
Why teams add or switch to Soku
The dashboard does not run the campaign
Hyros tells you which ad produced the revenue. Soku takes that and produces the next creative, launches it, and rebalances spend toward it.
Pricing that does not scale with your revenue
Hyros meters on tracked revenue, so the bill grows as the business does regardless of usage. Soku is plan-based and free to start.
You can try it before a sales call
Hyros routes every plan through a demo and guided setup. Soku is self-serve, so you can connect an account and see the loop the same day.
Creative production is included
Attribution improves what you optimise against, but it does not make the next ad. Soku generates the images and video itself.
Actions are approval-gated
Soku surfaces what it wants to change and waits for you to confirm, rather than either acting silently or leaving the work in a report nobody opens.
Honest about the tracking
Hyros's identity resolution, call tracking and CAPI pushback are deeper than anything Soku offers. If that depth is why you bought it, keep it — the two run together well.
Add Soku alongside Hyros in three steps
Keep the attribution. Add the execution.
Connect your ad accounts
Link Meta, Google and TikTok plus GA4. Soku reads existing campaigns and performance history immediately — including the cleaner conversion signal Hyros is already pushing back to those platforms.
Bring the winning angle
Take the ad Hyros identified as the real revenue driver and ask Soku for variants on that concept. It generates image and video rather than briefing a designer.
Approve and let it run
Soku launches, A/B-tests and proposes budget shifts toward winners, reporting back in chat. Nothing changes in your accounts until you confirm it.
What you can do with Soku
Act on an attribution finding the same day
Turn 'this creative drove the revenue' into three new variants of that concept, live and testing, without a production cycle.
Audit the account behind the numbers
Have Soku enumerate configuration problems across every campaign and ad group, then approve the fixes you agree with.
Refresh creative before it fatigues
Queue new concepts against a measured frequency ceiling rather than discovering fatigue when CPA breaks.
Run paid media without a specialist on staff
Small teams get creative production, launch and optimization in one loop instead of three tools and three people.
Hyros alternative FAQ
How much does Hyros cost?
Hyros prices against tracked revenue rather than seats or ad spend, and sells through a demo rather than self-serve signup, so it publishes no self-serve price table. Third-party summaries put the entry Business tier around $230/month billed annually at the lowest revenue tier, with a cheaper Shopify-specific track and custom Agency pricing, rising substantially as tracked revenue grows. Treat those figures as indicative and confirm with Hyros. Verified 2026-08-20.
Does Hyros launch or manage ad campaigns?
No. Hyros is a tracking and attribution platform. It improves the conversion signal your ad platforms optimise against by pushing matched conversions back through their Conversions APIs, but campaign creation, creative production and budget management happen elsewhere.
Is Soku a direct Hyros replacement?
Not for the tracking itself. Hyros runs multi-signal identity resolution with call and webinar attribution that Soku does not attempt. Soku replaces the work that happens after attribution — producing the creative, launching it, and moving the budget. For funnels that depend on phone closes or webinars, the honest answer is that Hyros does something Soku does not.
Can I run Soku and Hyros together?
Yes, and it is a coherent setup. Hyros pushing cleaner conversion data into Meta, Google and TikTok improves the environment Soku is optimising inside. They address different halves of the same loop.
Does Soku do server-side tracking?
Soku reads attribution as reported by your connected ad accounts and GA4. It does not operate its own first-party server-side tracking layer or identity graph, which is the specific thing Hyros is built to do.
Is Soku free to try?
Yes. Soku is free to start with no credit card and no demo call, so you can connect an account and evaluate the creative-and-launch loop before committing.
You know which ad worked. Now ship the next one.
Start free with Soku and let one AI agent handle creative, launch and optimization on top of the attribution you already trust.
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