Soku AI
You should not need $114,000 a year to run good ads
Skai is an omnichannel commerce media platform for enterprise brands, published from $114,000/year. Soku is a chat-driven AI agent that generates creative, launches across Meta, Google, and TikTok, and optimizes toward your ROAS target — free to start.
Soku vs Skai
Skai is a commerce media platform priced for enterprise scale. Soku is an execution agent for the core paid channels.
| Feature | Soku | Skai |
|---|---|---|
| AI ad creative generation (image and video) | Not a core capability | |
| Channels | Meta, Google, TikTok | Search, social, retail media |
| Retail media (Amazon, Walmart, and similar) | Yes, a core strength | |
| Campaign activation and optimization | Yes, agent-driven | |
| Commerce and first-party data centralisation | ||
| Digital shelf and retail insights | ||
| Competitor ad intelligence | Retail and category insights | |
| Interface | Chat-driven agent | Enterprise platform plus Celeste AI |
| Entry price | Free to start | $114,000/year, up to $4M ad spend |
Bottom line: Choose Skai if you run several million dollars a year across search, social, and retail media and need one platform to centralise commerce data with enterprise governance. Choose Soku if your spend lives on Meta, Google, and TikTok and you want an agent that writes the creative, launches it, and optimizes it without a six-figure platform fee.
Comparison reflects publicly documented features at time of writing. Skai is a trademark of its owner.
Why teams choose Soku
The entry tier is not a barrier
Skai's smallest published tier is $114,000/year for up to $4M in annual ad spend. Below that scale the platform fee dominates the maths. Soku is free to start.
It generates the creative
Skai activates and optimizes media; producing the ad images and video is not its job. Soku creates them from a prompt or a product URL and tests them live.
Chat instead of an enterprise console
Tell Soku what you want in plain language. Skai is a full platform with the training and administration that implies.
Live the same day
Connect an ad account and launch immediately. Enterprise platform adoption normally means onboarding, data integration, and a contract first.
Honest about the gap
Retail media and commerce data centralisation are exactly what Skai is for, and Soku does not do them. If those drive your revenue, stay with Skai.
Pay for execution, not breadth
Skai's value comes from spanning search, social, retail media, and the shelf. If your spend is Meta, Google, and TikTok, most of that surface is fee without return.
The Shortlist, By Reason For Leaving
Skai is one of the few enterprise platforms that publishes its rate card, so the comparison below can be honest about cost in a category where almost nobody else is. Every price was read from the vendor's own pricing page and verified on 2026-09-23; vendors that publish nothing are named as such rather than estimated.
The $114,000/year entry tier is more platform than your spend justifies
Marin Software
Starting at $500/mo month-to-month · $1,000/mo and $2,000/mo tiers on 12-month contracts
The closest like-for-like on cross-channel search and social bid management, at roughly a fiftieth of Skai's floor, and the only tier here you can leave month-to-month. It does not carry Skai's retail media or commerce data layer. Verified on marinsoftware.com/pricing 2026-09-23.
Optmyzr
From $209/mo
Search-led rather than omnichannel — rules, audits and budget work on Google, Microsoft and Amazon. The right shape if what you actually used Skai for was paid search hygiene. Verified on optmyzr.com/pricing 2026-09-23.
Soku
Free · $49 Starter · $249 Pro
Priced on usage credits rather than a share of managed spend, so cost does not scale with the media budget. No retail media and no enterprise governance layer, which rules it out for part of Skai's buyer.
Retail media is the only part you actually use
Perpetua
Essentials $695/mo up to $10k monthly ad spend · Growth $695/mo plus a percentage of ad spend above $10k
Amazon-first retail media automation with a published entry price, which is rare in this category. Read the Growth tier carefully — the percentage of spend is where the real cost sits. Verified on perpetua.io/pricing 2026-09-23.
Skai, kept for this alone
$114k/yr up to $4M spend · $276k up to $10M · $504k up to $20M · $756k up to $35M
Said plainly: if you need retail media across many retailers alongside search and social in one system, nothing cheaper on this page replaces it. The tiers are Skai's own published rate card. Verified on skai.io/pricing 2026-09-23.
Your spend is on Meta, Google and TikTok, and the bottleneck is creative
Motion
$750/mo up to $50k monthly ad spend · $1,200/mo above $50k
Creative performance analytics joined to your ad-account spend. It tells you which creative worked; it does not make the next one. Verified on motionapp.com/pricing 2026-09-23.
Soku
Free · $19 Creator · $49 Starter · $249 Pro
Generates the image and video creative and then launches and optimizes it across the three channels, with budget and status changes behind an approval gate. Narrower channel coverage than Skai by design.
You want enterprise paid social, not enterprise commerce media
Marin Software
Starting at $500/mo
Covers paid social alongside search at a published price, which makes it evaluable without a sales cycle. Verified 2026-09-23.
Soku
Free · $49 Starter · $249 Pro
Agent-driven rather than seat-driven, so it suits one team running the channels directly more than an agency reporting across many clients.
Move from Skai in three steps
Keep the accounts and history. Lose the six-figure floor.
Connect your ad accounts
Link Meta, Google, and TikTok plus GA4 in a few clicks. Soku reads existing campaigns and performance history immediately.
Tell Soku your goal
Chat your ROAS or CAC target and budget. Soku audits current spend, drafts creative, and proposes a cross-channel plan for you to approve.
Let the agent run
Soku launches, A/B-tests, and reallocates budget toward winners. If you still sell through retail media, keep Skai for that and run Soku on the core channels.
What you can do with Soku
Launch a product across channels
Paste a product URL and Soku generates creative and spins up coordinated Meta, Google, and TikTok campaigns from one prompt.
Scale winners automatically
Soku watches performance live and shifts budget into the creatives and audiences hitting your ROAS target.
Refresh tired creative
Ask Soku for new image and video variants when fatigue sets in, then test them against the incumbent set.
Read the full funnel
Soku blends GA4 and ad-account data so conversion impact is visible across channels, not one platform at a time.
Skai alternative FAQ
How much does Skai cost?
Skai publishes annual tiers: Standard at $114,000/year for up to $4M in annual ad spend, Advanced at $276,000/year up to $10M, Enterprise at $504,000/year up to $20M, and Enterprise Premier at $756,000/year up to $35M. Above $35M in spend, pricing is custom. Verified 2026-08-19.
Is Soku a direct Skai replacement?
Only for the search and social half. Soku covers creative generation, launch, optimization, and reporting on Meta, Google, and TikTok. It does not do retail media, digital shelf, or commerce data centralisation, which are Skai's core strengths.
Does Soku support retail media like Amazon or Walmart?
No. If retail media is a meaningful share of your spend, Skai is the better fit and Soku is not a substitute for that part of the stack.
When does Skai's pricing actually make sense?
The published tiers are indexed to ad spend, so the platform fee only disappears into efficiency once you are managing several million dollars a year. At $4M in spend the Standard tier is roughly 2.9% of spend; at $500,000 in spend it would be more than 20%.
Is Soku free to try?
Yes. Soku is free to start with no credit card and no sales call, so you can test it against your current setup before committing.
Ready to run the core channels without a six-figure platform fee?
Start free with Soku and let one AI agent handle creative, launch, and optimization across Meta, Google, and TikTok.
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