Soku AI
Enterprise creative automation, without the enterprise contract
Smartly unifies creative production and media buying for global brand teams. Soku is a chat-driven AI agent that generates the creative, launches across Meta, Google, and TikTok, and optimizes toward your ROAS target — free to start.
Soku vs Smartly.io
Smartly is built for scaled brand and agency teams across many channels. Soku is built to run the core paid channels end to end without a console to learn.
| Feature | Soku | Smartly.io |
|---|---|---|
| AI ad creative generation (image and video) | Yes, templated production at scale | |
| Channels | Meta, Google, TikTok | Social, CTV (200+ services), open web via DSPs, video |
| Media buying and optimization | Yes, agent-driven | Yes, Media Suite |
| Creative personalization at scale | Prompt-driven variants | Template and feed-driven personalization |
| Analytics (GA4 plus ad accounts) | GA4 and ad-account analytics | Cross-channel media reporting |
| Competitor ad intelligence | Not a stated capability | |
| Interface | Chat-driven agent | Enterprise platform UI |
| Published pricing | Yes, free to start | No, quote after a demo |
| Time to first campaign | Same day, self-serve | Sales cycle plus onboarding |
Bottom line: Choose Smartly if you are a large advertiser who needs CTV and open-web reach, templated creative production across many markets, and enterprise governance — and you have the budget and runway for an annual contract. Choose Soku if you want one agent that writes the creative, launches it, and optimizes it across Meta, Google, and TikTok starting today.
Comparison reflects publicly documented features at time of writing. Smartly.io is a trademark of its owner.
Why teams choose Soku
You can see the price
Smartly does not publish pricing; every plan starts with a demo and a sales conversation. Soku is free to start, so you can evaluate it on your own account before you talk to anyone.
It makes the creative from a prompt
Smartly's creative strength is templated production driven by feeds and design systems. Soku generates ad images and video from a goal or a product URL, then puts them straight into A/B tests.
Chat instead of a platform to learn
Ask Soku in plain language to scale a winner or cut a loser. There is no console of modules, rules, and permissions to be trained on first.
Live today, not after onboarding
Connect an ad account and launch the same day. Enterprise platforms typically involve an implementation period before the first campaign ships.
Built-in competitor research
Soku surfaces what competitors are running so creative decisions carry market context, rather than relying on your own historical library alone.
Sized for the team you actually have
Smartly's breadth pays off across many markets and channels. If you run a handful of accounts on Meta, Google, and TikTok, most of that surface area is cost without return.
Move from Smartly.io in three steps
Keep your accounts and history. Drop the implementation project.
Connect your ad accounts
Link Meta, Google, and TikTok plus GA4 in a few clicks. Soku reads your existing campaigns and performance history immediately — no data migration.
Tell Soku your goal
Chat your ROAS or CAC target and budget. Soku audits current spend, drafts creative, and proposes a cross-channel plan for you to approve.
Let the agent run
Soku launches, A/B-tests, and reallocates budget toward winners, reporting back in chat. Keep Smartly for CTV and open-web buys if you still need that reach.
What you can do with Soku
Launch a product across channels
Paste a product URL and Soku generates creative and spins up coordinated Meta, Google, and TikTok campaigns from one prompt.
Refresh creative before fatigue hits
Ask Soku for new image and video variants on the winning concept and test them against the current set.
Scale winners without a rules engine
Soku watches performance live and moves budget into the creatives and audiences hitting your ROAS target.
Read the full funnel
Soku blends GA4 and ad-account data so you see conversion impact across channels rather than a single-platform slice.
Smartly.io alternative FAQ
How much does Smartly.io cost?
Smartly does not publish pricing. The website routes every plan through a demo request, so cost is quoted per account after a sales conversation. Budget for an annual contract rather than a monthly subscription.
Is Soku a direct Smartly.io replacement?
For teams whose spend sits on Meta, Google, and TikTok, Soku covers the core jobs — creative generation, launch, optimization, and reporting — and adds competitor research and a chat interface. If you rely on Smartly for connected TV or open-web DSP buying, Soku does not replace that reach.
What channels does Smartly.io support that Soku does not?
Smartly spans connected TV across 200+ streaming services, the open web through major DSPs, video, and conversational commerce in addition to social. Soku focuses on Meta, Google, and TikTok.
Does Soku generate ad creative itself?
Yes. Give Soku a prompt or a product URL and it produces ad images and video, then tests them in live campaigns. Smartly's creative strength is templated, feed-driven production at scale across markets.
Is Soku free to try?
Yes. Soku is free to start with no credit card and no demo. You can connect an ad account and evaluate it against your current setup before committing.
Want enterprise-grade automation without the enterprise contract?
Start free with Soku and let one AI agent handle creative, launch, and optimization across Meta, Google, and TikTok.
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