Soku AI
Built-in — Soku supplies itNeeds a paid plan

Similarweb data, inside ChatGPT and Claude.

No Similarweb subscription, no API key of your own, no second invoice. Ask your AI about a competitor’s traffic, acquisition mix or paid-search spend in plain English; Soku buys the call, quotes it before it runs, and charges what it actually cost. This is licensed data returned in Similarweb’s own response envelope — not a scrape.

Set it upGet started
7 things you can ask it

Ask in plain English. These are the tools behind the answer.

Each one is a tool your AI is offered by name once you connect. You never have to type the name — it is here so you can tell what actually ran.

  • Visits and engagement over time

    aisa_website_traffic

    The core traffic series for any domain — visits, bounce rate, pages per visit and average visit duration, month by month.

    • “How much traffic does stripe.com get, and is it growing?”
    • “Compare our traffic against this competitor over the last three months.”

  • What they spend on paid search

    aisa_website_ppc_spend

    Modelled monthly PPC spend for a domain, in USD — the single number that says how seriously a competitor buys traffic.

    • “How much does this company spend on Google Ads each month?”
    • “Is this competitor buying their growth or earning it?”

  • Where their traffic actually comes from

    aisa_marketing_channels

    Visits split across acquisition channels — direct, organic search, paid search, display, social, referral, email.

    • “Where does this site’s traffic come from?”
    • “Do they rely on SEO or on paid?”

  • Global and category rank

    aisa_website_ranking

    A domain’s position worldwide or in its market, plus the category Similarweb files it under.

    • “What is this site’s ranking, and in which category?”
    • “Which category does Similarweb put this company in?”

  • Their closest competitors, by audience

    aisa_similar_sites

    The competitive set Similarweb derives from overlapping audiences, rather than from a keyword list.

    • “Who does Similarweb consider this site’s closest competitors?”
    • “Build me a competitive set for this domain.”

  • Which ad networks send them display traffic

    aisa_ad_networks

    Incoming display traffic broken down by the network delivering it.

    • “Which ad networks send this site its display traffic?”
    • “Are they buying display, and through whom?”

  • Who competes for the same keywords

    aisa_keyword_competitors

    The domains sharing a site’s search footprint — competitors by keyword overlap rather than by audience.

    • “Who competes with us for the same search keywords?”
    • “Which domains share this site’s search footprint?”
See it run

One question, and what it costs to answer.

The ask
New chatsoku · connected

How much traffic does this competitor get, and what do they spend on paid search?

aisa_website_trafficSimilarweb · Soku-suppliedcharged $0.18412K visits/mo, bounce 46%, 3.1 pages per visit
aisa_website_ppc_spendSimilarweb · Soku-suppliedcharged $0.20$38K/mo modelled paid-search spend
About 412K visits a month, roughly flat quarter on quarter, against a modelled $38K/mo in paid search — so paid is buying a small share of a mostly organic audience.Worldwide only · data lags about a month · Similarweb models these figures, it does not measure them

Where this came from

Built-in — Soku buys itquoted first

  • Similarweb$0.38
2 calls$0.38

Illustrative figures. Every source, mark and price rule comes from the live Connect catalogue.

Before you rely on it

When Similarweb is the right tool — and when it is not.

Reach for it when

  • You want to size a competitor — how much traffic they actually get, and whether it is growing or shrinking.
  • You want to know whether a competitor’s growth is bought or earned, and roughly what that costs them.
  • You want an acquisition mix: the fastest read on whether an incumbent is an SEO shop, a paid shop or a brand.
  • You are qualifying a partner, acquisition target or advertiser and need an independent read on their scale.
  • You want engagement quality, not just volume — a high bounce rate on rising visits usually means paid traffic.

Use something else when

  • You want your OWN traffic. Google Analytics has it exactly, and reading your own account costs nothing; Similarweb only models it. See the alternatives.
  • You need a per-country breakdown. This gateway serves worldwide and US only — per-market drill-down is not available at any price.
  • You need last week’s numbers. The window is roughly the last three closed months and the data lags about a month.
  • You need keyword-level or campaign-level spend. PPC spend is one modelled total per month, not a breakdown.
  • You need exact figures for billing or a contract. Every number here is an estimate, and Similarweb says so.
What it costs

Quoted to your AI before the call runs, then charged at the gateway’s own settled cost for that exact call.

Observed $0.10 for a five-row keyword pull, $0.20 for a one-month ranking, $0.40 for the same over three months. The dearest endpoints reserve $6.00 up front.

No fixed price table, on purpose: the charge is metered from the gateway’s own cost header, so an upstream reprice needs no change here — and a number printed on this page would be the thing that went stale. A call that fails is never charged.

Limits, stated up front

  • Worldwide and US only. Any other country is rejected outright.
  • Roughly the last three closed months, with data lagging about a month.
  • Soku publishes 7 of the gateway’s 23 Similarweb endpoints. The rest either duplicate these or fail against every documented parameter.
  • Built-in integrations need an active paid plan, because these are the ones Soku buys from a provider.
Two ways to get it

Buy Similarweb directly, or reach it through Connect.

Similarweb directly

  • An enterprise contract and your own API key
  • A separate subscription and a separate invoice
  • Your own integration work before an agent can use it

Through Soku Connect

  • Per call, quoted before it runs, on the same credit balance as everything else
  • No vendor account of your own and no key to hand to an agent
  • Reachable from any MCP client, in the chat you are already in

What Connect does not give you

You get 7 endpoints rather than the full catalogue, worldwide/US only, and no per-market drill-down. If you need country-level detail or the complete API surface, buy Similarweb directly — Connect will not get you there.

Upstream documentation: https://aisa.one/api/similarweb

About five minutes

Connect once. Similarweb comes with everything else.

There is no per-source setup — one connection reaches every source in the catalogue, and this one is part of it.

Claude Code · we suggest the Soku CLI

One sign-in covers every project, headless runs (`claude -p`, CI, the Agent SDK) work without a browser, and it can act on your accounts once you approve each change — the MCP connection is read-only.

  1. 1

    Install Soku CLI

    Install or update the official npm package, then check the version it prints back.

    npm i -g @soku-ai/cli
soku --version
soku update status
  2. 2

    Approve device login

    Run the sign-in command. It shows a URL and a code — open the URL, approve the request, and the terminal carries on by itself.

    soku auth login
  3. 3

    Select the remote workspace

    Point the CLI at the brand you want to work in. If you have more than one, name the one you mean.

    soku workspace status
soku workspace resolve <brand>
soku workspace use-brand <brand>
  4. 4

    Install the focused skill

    Install just the skill for the job in front of you, then confirm it registered.

    soku skill list
soku skill install <skill-slug> --global
soku skill status --global
soku skill list-installed --global
  5. 5

    Produce the first result

    Check that the surfaces answer, then ask your agent for the real thing: a saved, read-only performance check naming the account, the exact date window, the evidence behind it and what to do next. A clean install is not the finish line.

    soku ads --help
soku ga4 --help
soku gsc --help
soku posthog --help
soku egress providers
soku seo-hosting status
Open the console to connect your accounts