Turn Competitor Ad Intelligence into Winning Creatives with AI
Foreplay discovers what competitors are running across 54.6M+ ads, tracks their creative testing in real time, and builds AI-powered briefs. Soku AI turns those insights into high-performing ad creatives — closing the loop from research to results.
Foreplay at a Glance
Foreplay is an end-to-end ad creative workflow platform that combines competitive ad discovery, real-time competitor tracking, a swipe file organizer, creative analytics, and AI-powered brief building. Founded in 2021 in Toronto, it serves media buyers, creative strategists, and agencies with the research layer that fuels creative production.
Core Capabilities
Discovery — 54.6M+ Ad Library
Search the largest indexed ad library by domain, keywords, product categories, niche, platform, format, language, and date range. AI creative analysis included for every ad.
1.8M live ads and 52.8M historical ads. Filter by live status, sort by longest running as a proxy for top performers.
Spyder — Real-Time Competitor Tracking
Monitor competitors 24/7 across 300,000+ brands. Track creative testing velocity, identify top hooks, detect new launches, and get real-time alerts.
See what competitors are testing before they scale — giving your team a strategic head start.
Swipe File & Boards
Save and organize ads from anywhere using the Chrome extension, mobile apps, or manual upload. Pinterest-style boards with folders, tags, and shareable links with custom branding.
Automated transcription of video ads. Expert swipe files curated by industry-leading creative strategists.
AI-Powered Briefs
Build modular creative briefs with storyboard and script tools. Brand profile system maintains consistency. AI assists with brief writing based on your saved inspiration.
Lens — Creative Analytics
Analyze Meta ad creative performance with visual reports. Compare winning themes across campaigns, identify patterns, and share insights with your team.
Currently Meta-only. Available on Workflow (1 brand) and Agency (10 brands) plans.
Chrome Extension
30,000+ users with a 4.9/5 rating. One-click save directly from Meta Ad Library, TikTok Top Ads, and LinkedIn Ad Library into your organized boards.
Public REST API
Comprehensive API at public.api.foreplay.co with endpoints for saved ads, boards, Spyder brands, ad details, and duplicate detection. Credit-based with 10K free credits/month.
Full OpenAPI spec available. Ad data includes transcriptions, emotional drivers, CTAs, and media URLs.
Mobile Apps (iOS & Android)
Save ads directly from Instagram and TikTok feeds on the go. Syncs with your desktop swipe file and boards in real time.
From Competitor Research to Winning Creatives in 4 Steps
Foreplay discovers what works. Soku AI creates what wins. Together, they compress weeks of creative research into hours of intelligent production.
Discover Winning Ads
Search Foreplay's 54.6M+ ad library and track competitors with Spyder. Identify top-performing hooks, formats, and messaging angles in your niche.
Organize & Analyze
Save winning ads to boards, tag by theme, and use Lens to analyze creative performance patterns. Build a research-backed understanding of what converts.
Brief with AI
Create detailed creative briefs with storyboards, scripts, and reference ads. AI pulls from your saved inspiration to generate production-ready briefs.
Produce with Soku AI
Hand off briefs to Soku AI for intelligent creative generation. Soku produces ad variations optimized for Meta, Google, and TikTok — then tracks what actually converts.
Built for Ad Creative Teams
E-Commerce Brands
Research competitor ad strategies before seasonal campaigns. Find winning hooks and formats in your niche, then produce variations at scale with Soku AI.
Performance Marketing Agencies
Track dozens of client competitors simultaneously with Spyder. Build per-client inspiration boards and generate AI briefs for creative production.
Media Buyers
Identify the longest-running ads in any vertical — the best proxy for top performers. Understand what messaging resonates before spending budget on testing.
Creative Strategists
Build research-backed briefs with storyboards and reference ads. Share organized boards with designers and video producers for seamless handoff.
DTC Brand Founders
Monitor direct competitors' creative testing in real time with Spyder. React quickly when competitors launch new campaigns or messaging angles.
Mobile App Marketers
Discover successful app install ad creatives across Meta and TikTok. Analyze competitor creative velocity to understand testing cadence and winning patterns.
How Soku AI + Foreplay Work Together
Foreplay answers 'what are competitors doing?' Soku answers 'how do we make something better?' Together, they close the loop from intelligence to production to performance.
Intelligence-Driven Creative Production
Foreplay's competitive research feeds directly into Soku's AI creative engine. Discover winning ad patterns, then let Soku generate optimized variations — informed by data, not guesswork.
The API connects competitive insights to creative production programmatically — no manual copy-paste.
Real-Time Competitive Response
When Spyder detects a competitor launching new creative tests, your team can immediately brief and produce counter-creatives through Soku AI — responding in hours, not weeks.
Creative velocity tracking shows how fast competitors iterate, so you can match or exceed their testing cadence.
Closed-Loop Performance Learning
Soku's performance data reveals which Foreplay-inspired creative directions actually convert. This feedback loop means each research cycle produces better briefs and better creatives.
Foreplay Pricing
Four plans from solo media buyer to enterprise agency. All plans include Discovery, Swipe File, Briefs, and 10K API credits/month. Annual billing saves 15–17%.
Platform Plans
| Plan | Monthly | Annual | Users |
|---|---|---|---|
| Basic | $59/mo | $49/mo | 1 user |
| Workflow | $175/mo | $149/mo | 5 users |
| Agency | $459/mo | $389/mo | 10 users |
| Enterprise | Custom | Custom | Unlimited |
Key Feature Limits
| Feature | Basic | Workflow | Agency |
|---|---|---|---|
| Swipe File + Discovery | Yes | Yes | Yes |
| AI Briefs | Yes | Yes | Yes |
| Spyder Brands | Limited | 15 (mo) / Unlimited (yr) | 50 (mo) / Unlimited (yr) |
| Lens Analytics | No | 1 brand | 10 brands |
| API Credits/mo | 10,000 | 10,000 | 10,000 |
| Extra Users | $20/user | $20/user | $20/user |
How Foreplay Compares
Foreplay is the only platform that combines competitive ad discovery, real-time tracking, swipe file organization, AI briefs, and a public API in a single workflow.
| Capability | Foreplay | AdSpy | MagicBrief | Minea |
|---|---|---|---|---|
| Ad Database Size | 54.6M+ | 150M+ | 12M+ | 500M+ |
| Competitor Tracking | Spyder (300K+ brands) | None | Limited | Limited |
| Swipe File / Boards | Pinterest-style boards | None | Yes | None |
| AI Brief Builder | Yes | None | Yes (advanced) | None |
| Creative Analytics | Lens (Meta) | None | Yes | None |
| Chrome Extension | 30K+ users, 4.9/5 | None | Yes | Yes |
| Public API | Full REST API | None | None | None |
| Focus | Creative workflow | Database size | Briefing | E-commerce/dropship |
| Starting Price | $49/mo (annual) | $149/mo | $29/mo | $49/mo |
Frequently Asked Questions
What is Foreplay?
Foreplay is an end-to-end ad creative workflow platform that combines competitive ad discovery (54.6M+ ads), real-time competitor tracking (Spyder), a swipe file organizer, creative analytics (Lens), and AI-powered brief building. It is designed for media buyers, creative strategists, and agencies who need research-backed creative production.
How does the Soku AI integration work?
Foreplay provides the competitive intelligence — what ads competitors are running, what hooks work, what formats convert. Soku AI provides the creative execution — generating optimized ad variations based on those insights. The Foreplay API connects the two programmatically, feeding competitor ad data, transcriptions, and creative metadata into Soku's AI pipeline.
How large is Foreplay's ad library?
Foreplay's Discovery feature indexes 54.6M+ total ads — 1.8M currently live and 52.8M historical. Ads are searchable by domain, keywords, product categories, niche, platform, format, language, date range, and live status. You can sort by longest running as a proxy for top-performing creatives.
What is Foreplay Spyder?
Spyder is Foreplay's real-time competitor tracking feature that monitors 300,000+ brands 24/7. It tracks creative testing velocity, identifies top hooks, detects when competitors launch or pull ads, and sends real-time alerts. This gives your team a strategic head start on competitive creative responses.
Does Foreplay have an API?
Yes. Foreplay offers a comprehensive public REST API at public.api.foreplay.co with full OpenAPI documentation. Endpoints cover saved ads, boards, Spyder brands, ad details, brand search, and duplicate detection. All plans include 10,000 free API credits per month, with add-on packages up to 500,000 credits.
What platforms does the Chrome extension support?
Foreplay's Chrome extension (30,000+ users, 4.9/5 stars) supports Meta Ad Library, TikTok Top Ads, and LinkedIn Ad Library. It injects save buttons directly into the ad libraries for one-click saving to your boards and folders. Mobile apps for iOS and Android also let you save ads from Instagram and TikTok feeds.
How much does Foreplay cost?
Foreplay offers four plans: Basic ($49/mo annual, 1 user), Workflow ($149/mo annual, 5 users), Agency ($389/mo annual, 10 users), and Enterprise (custom). All plans include Discovery, Swipe File, Briefs, and 10K API credits/month. Spyder and Lens have plan-specific limits. Extra users are $20/user on any plan.
What is Foreplay Lens?
Lens is Foreplay's creative analytics feature for analyzing Meta ad performance. It provides visual reports, winning theme comparison, and pattern identification across campaigns. Lens is available on the Workflow plan (1 brand) and Agency plan (10 brands). It currently supports Meta only — TikTok and Google analytics are not yet available.
Research Smarter. Create Faster.
Connect Foreplay to Soku AI and turn competitive ad intelligence into high-performing creatives — from discovery to production to results, in one integrated workflow.