Turn Meeting Insights into High-Performing Ad Creatives
Granola captures client briefs, campaign feedback, and strategy discussions with its bot-free AI notepad — so your Soku-powered creatives always reflect what was actually discussed.
Granola at a Glance
Granola is an AI-powered notepad that records meetings locally — no bot joins the call. It blends your manual notes with AI transcription to create personalized, structured meeting summaries. Used by teams at Vercel, Linear, Ramp, and Replit.
Core Capabilities
Bot-Free Recording
Records audio directly from your desktop microphone and system audio — no 'Granola is joining' notification. Meetings stay natural and undisrupted.
Ideal for sensitive client calls, sales conversations, and executive meetings where recording bots create friction.
AI-Enhanced Notepad
Type your own notes during the meeting and Granola fills in context from the transcript. The result is a personalized summary that captures both your thinking and the full conversation.
Notes feel like yours — not a generic AI transcript dump.
Custom Recipes
Create prompt templates for different meeting types — client discovery calls, creative reviews, sprint planning, 1-on-1s. Each recipe structures the output to match your workflow.
AI Chat Across Meetings
Ask questions about any meeting or search across all your notes. 'What did the client say about their target audience last Tuesday?' — answered instantly with context.
One-Click Sharing
Push structured meeting notes to Slack channels, HubSpot contacts, Notion pages, or email — manually or automatically after every meeting.
Spaces & Folders
Organize meetings into team workspaces with granular access controls. Share client-specific folders with your team while keeping sensitive notes private.
MCP Integration
Connect meeting context to Claude, ChatGPT, and Cursor via Model Context Protocol. Your AI tools gain full context from your meetings without manual copy-paste.
Available on Business and Enterprise plans.
Multi-Language Transcription
Transcribe and translate meetings across languages. Global teams can capture notes in the language spoken and share summaries in the language needed.
From Meeting to Creative Brief in 4 Steps
Granola captures the context. Soku turns it into creatives. No details lost in translation between the meeting room and the ad platform.
Meet with Your Client
Run your client call on Zoom, Meet, or Teams. Granola records locally and captures everything — no bot interruptions, no awkward 'is it okay to record?' moments.
Granola Structures the Notes
Your manual notes merge with AI transcription to create a structured brief — audience insights, brand guidelines, campaign goals, and feedback organized automatically.
Share to Your Creative Workflow
Push the structured brief to Slack, Notion, or HubSpot with one click. Your creative team and Soku AI have the exact context they need.
Soku Creates Aligned Ads
Soku AI generates ad creatives informed by the real client conversation — target audience, messaging tone, competitive positioning — all captured by Granola.
Built for Marketing & Creative Teams
Ad Agency Account Teams
Capture client briefs, feedback rounds, and approval decisions across multiple accounts. Never lose context between the meeting and the creative execution.
In-House Marketing Teams
Keep campaign strategy discussions, stakeholder feedback, and competitive analysis searchable and connected to your creative workflow.
Creative Directors
Review meeting context before approving ad concepts. Know exactly what the client asked for — in their words — without re-watching recordings.
Sales Teams Using Soku
Capture prospect pain points and use cases during sales calls. Feed those insights into Soku to create demo-ready ad examples tailored to each prospect.
Growth & Performance Teams
Document A/B test discussions, campaign post-mortems, and optimization strategies. Build a searchable knowledge base of what works.
Remote & Global Teams
Multi-language transcription ensures every team member gets meeting notes in their language. Async-friendly sharing keeps distributed teams aligned.
How Soku AI + Granola Work Together
Granola captures the human context — client goals, audience insights, brand voice. Soku turns that context into ad creatives that perform. No brief gets lost in translation.
Meeting-to-Brief Pipeline
Client meetings become structured creative briefs automatically. Granola extracts key decisions, target audience details, and brand guidelines — ready for Soku to use as creative input.
Custom Recipes can format meeting outputs specifically for ad creative workflows.
Feedback Loop Acceleration
Creative review meetings generate instant, actionable revision notes. Share Granola summaries with your team so Soku creative iterations reflect exactly what stakeholders requested.
Reduces the 'did they mean this or that?' back-and-forth by 80%.
Cross-Meeting Context for Better Creatives
Granola's AI Chat searches across all client meetings. Soku creative teams can pull historical context — past campaign learnings, audience shifts, competitive moves — to inform new ad strategy.
Granola Pricing
All plans include unlimited meetings and AI-powered notes. Pricing scales by features and team controls, not by meeting count.
Plans
| Plan | Price | Key Features |
|---|---|---|
| Basic (Free) | $0/user/mo | AI notes, AI chat, shared folders, custom templates, multi-language — 30-day history |
| Business | $14/user/mo | Unlimited history, HubSpot/Slack/Notion integrations, MCP, Personal API, centralized billing |
| Enterprise | $35/user/mo | SSO, admin controls, usage analytics, Enterprise API, org-wide settings, priority support |
Special Programs
| Program | Benefit | Eligibility |
|---|---|---|
| Startup Program | 12 months free (Business) | Early-stage startups |
| Student Program | 12 months free (Business) | Students with .edu email |
How Granola Compares
Granola is the AI notepad that blends your thinking with AI transcription — no bot required.
| Capability | Granola | Otter.ai | Fireflies | Fathom |
|---|---|---|---|---|
| Recording Method | Bot-free (local audio) | Meeting bot | Meeting bot | Meeting bot |
| Note Style | Your notes + AI context | Full transcript | Full transcript | AI summary |
| Custom Templates | Recipes (fully customizable) | Limited | Smart Topics | Templates |
| CRM Integration | HubSpot, Attio, Affinity | Salesforce, HubSpot | Salesforce, HubSpot | Salesforce, HubSpot |
| AI Chat | Cross-meeting search | Chat with transcript | AskFred AI | Limited |
| MCP Support | Claude, ChatGPT, Cursor | No | No | No |
| Free Tier | Unlimited meetings (30-day history) | 300 min/mo | Limited | Unlimited meetings |
| Starting Price | $14/user/mo | $16.99/user/mo | $19/user/mo | $19/user/mo |
Frequently Asked Questions
What is Granola?
Granola is an AI-powered notepad for meetings that records audio locally from your desktop — no bot joins the call. It combines your manual notes with AI transcription to create personalized, structured meeting summaries. It works with Zoom, Google Meet, Microsoft Teams, Webex, and Slack Huddles.
How does Granola work without a meeting bot?
Granola captures audio directly from your computer's microphone and system audio output. It runs as a desktop app (macOS, Windows beta) and processes the audio locally. Other participants never see a bot join or receive a recording notification from Granola.
How does the Soku AI integration work?
Granola captures meeting context — client briefs, campaign feedback, audience insights — and structures it using customizable Recipes. These structured notes can be shared to Slack, Notion, or HubSpot, where your creative team and Soku AI use the context to generate ad creatives that accurately reflect what was discussed.
Is there a free plan?
Yes. Granola's Basic plan is completely free with unlimited meetings, AI-powered notes, AI chat, shared folders, and custom templates. The only limitation is a 30-day note history — older notes are no longer accessible. No credit card required to start.
What integrations does Granola support?
Granola integrates with HubSpot, Attio, and Affinity for CRM, Slack and Notion for collaboration, and Zapier for connecting to 8,000+ apps. It also supports MCP (Model Context Protocol) integration with Claude, ChatGPT, and Cursor. Calendar sync works with Google Workspace and Microsoft 365.
How is Granola different from Otter.ai?
The biggest difference is that Granola records without a bot — no one in the meeting sees a recording notification. Granola also blends your manual notes with AI context rather than just providing a full transcript. Otter.ai has stronger full-transcript search and Salesforce integration, but Granola offers a more natural, personal note-taking experience.
Does Granola provide full transcripts?
No. Granola generates AI-enhanced summaries that combine your notes with transcription context, but it does not provide verbatim word-for-word transcripts. If you need full transcripts with speaker attribution and timestamps, tools like Otter.ai or tl;dv may be a better fit.
What platforms does Granola support?
Granola is available on macOS (fully supported), Windows (beta), and iOS (mobile). It works with all major meeting platforms: Zoom, Google Meet, Microsoft Teams, Webex, and Slack Huddles. There is currently no Android app or web-only version.
Turn Every Meeting into Better Ad Creatives
Connect Granola to Soku AI and ensure your ad creatives always reflect what was actually discussed — client goals, audience insights, and campaign feedback captured automatically.