Generate AI Video Ads at Scale with Multi-Model Creative Infrastructure
Higgsfield gives you Kling 3.0, Sora 2, Veo 3.1, Soul Cinema, and 100+ creative apps in one workspace — so you can produce, test, and iterate on video ad creatives at the speed your campaigns demand. Soku AI tells you what to make. Higgsfield makes it.
Higgsfield at a Glance
Higgsfield is an AI video and image generation platform that aggregates the best models — proprietary and third-party — into a single creative workspace. Founded by the former head of Generative AI at Snap, it serves 15-20M+ users generating ~5M videos per day.
Core Capabilities
Multi-Model Access
Switch between Kling 3.0, Sora 2, Veo 3.1, Soul Cinema, and Seedance from one workspace. The platform suggests the optimal model based on your creative brief.
No need to maintain accounts across multiple AI video tools.
Soul Cinema
Proprietary cinematic image model that generates film-like stills with rich textures, natural grain, and mood-driven lighting. Built for brand campaigns that need cinematic quality.
Pairs with Soul ID for character consistency and Soul HEX for precise color control.
Cinema Studio 2.5
Multi-scene AI video production with professional transitions, VFX, audio sync, and 50+ cinematic camera movements. Create polished video ads without post-production.
Click-to-Ad
Paste a product URL and generate a complete video ad with product visuals, text overlays, and music. Designed for e-commerce teams running catalog-wide ad campaigns.
Soul ID Character Consistency
Create persistent character identities that stay visually consistent across scenes, formats, and campaign iterations. Essential for brand mascots and recurring spokespeople.
100+ Pre-Built Apps
Specialized creative workflows for face swap, visual effects, commercial generation, style transfer, and more. Each app is optimized for a specific creative use case.
Higgsfield DOP
Granular control over camera dynamics and VFX. Set specific camera movements, angles, and transitions for professional-grade video output.
Higgsfield Audio
Voice cloning and AI audio generation for voiceovers, narration, and sound design. Sync audio with generated video for complete ad creatives.
From Performance Insight to Video Ad in 4 Steps
Soku AI identifies what to create. Higgsfield creates it. The feedback loop gets smarter every cycle.
Soku Identifies Creative Opportunities
Soku AI analyzes your ad performance across Meta, Google, and TikTok — surfacing which video formats, hooks, and styles drive the best ROAS.
Higgsfield Generates at Scale
Use the optimal model for each creative need: Kling for character consistency, Sora for cinematic quality, Click-to-Ad for product videos. Produce 50+ variants in a session.
Launch and Test Across Channels
Deploy video ad variants across platforms with structured A/B tests. Each variant tests a specific hypothesis — hook type, visual style, product angle, or CTA approach.
Soku Measures and Briefs the Next Batch
Soku tracks which variants drive conversions, detects fatigue before ROAS drops, and generates specific creative briefs for the next Higgsfield production cycle.
Built for Creative Production at Scale
Performance Marketing Teams
Produce 50+ video ad variants per campaign for structured A/B testing. Test hooks, formats, and styles at a velocity that manual production cannot match.
E-Commerce Brands
Transform your entire product catalog into video ads with Click-to-Ad. Generate product showcase, lifestyle, and UGC-style videos for every SKU.
Creative Agencies
Manage video ad production for multiple clients from one platform. Access every major AI model without maintaining separate accounts and subscriptions.
DTC Brands
Create cinematic brand content with Soul Cinema and Cinema Studio — without the production budget that cinematic quality traditionally requires.
Global Campaigns
Generate video ads and localize them across markets using AI dubbing and character consistency tools. Maintain brand coherence across languages and regions.
Social Media Teams
Produce platform-native video content for TikTok, Instagram Reels, and YouTube Shorts. Match each platform's format, pacing, and style expectations.
How Soku AI + Higgsfield Work Together
Soku provides the intelligence. Higgsfield provides the production. Together, they replace the guess-and-create cycle with a data-driven creative engine.
Data-Driven Creative Briefs
Soku analyzes which video formats, hooks, and visual styles drive ROAS across your channels — then generates specific creative briefs that Higgsfield can execute immediately.
Stop guessing what to create. Start creating what the data says works.
Creative Fatigue Prevention
Soku detects when video ads approach fatigue before ROAS drops. Higgsfield generates fresh variants using the same winning patterns with new hooks — keeping campaigns performing.
Replace reactive scrambling with proactive creative refresh cycles.
Cross-Channel Performance Attribution
Track which Higgsfield-generated video creatives drive conversions across Meta, Google, and TikTok. Identify winning models, styles, and formats — then double down.
Higgsfield Pricing
Credit-based pricing with a free tier. All paid plans include access to premium models, commercial rights, and concurrent generation slots.
Plans
| Plan | Annual Price | Monthly Price | Credits/Month |
|---|---|---|---|
| Free | $0 | $0 | 10/day |
| Basic | $9/mo | $9/mo | 150 |
| Pro | $17.40/mo | $29/mo | 600 |
| Ultimate | $24.50/mo | $49/mo | 1,200 |
| Creator | $49.80/mo | $119–149/mo | 6,000 |
Credit Costs by Model
| Model / Feature | Credits | Notes |
|---|---|---|
| Basic text-to-video | 15–25 | Standard quality |
| Sora 2 / Veo 3.1 | 40–70+ | Premium cinematic output |
| Cinema Studio + VFX | 80+ | Multi-scene with effects |
| Image generation | 0.25–5 | Varies by model |
| Face swap / VFX | 5–20 | Per operation |
How Higgsfield Compares
Higgsfield is the only platform that aggregates multiple best-in-class AI video models with proprietary creative tools in one workspace.
| Capability | Higgsfield | Runway | Pika |
|---|---|---|---|
| Models Available | 6+ (proprietary + third-party) | Gen-4 only | Pika 2.2 only |
| Cinematic Image Gen | Soul Cinema + Soul 2.0 | Not available | Not available |
| Character Consistency | Soul ID | Not native | Not native |
| Click-to-Ad | Yes (URL to video ad) | No | No |
| Camera Control | 50+ movements (DOP) | Motion brush | Limited |
| Pre-Built Apps | 100+ | Limited | Limited |
| Free Tier | 10 credits/day | Limited free trial | Limited free trial |
| Starting Price | $9/mo | $12/mo | $8/mo |
Frequently Asked Questions
What is Higgsfield?
Higgsfield is an AI video and image generation platform that combines proprietary models (Soul Cinema, Soul 2.0, Cinema Studio) with third-party models (Kling 3.0, Sora 2, Veo 3.1) in a single creative workspace. It serves 15-20M+ users and generates approximately 5 million videos per day.
How does the Soku AI integration work?
Soku AI analyzes your ad creative performance across Meta, Google, and TikTok to identify which video formats, hooks, and styles drive the best results. These insights inform what you create in Higgsfield. After generating and launching new video ads, Soku tracks their performance and generates briefs for the next production cycle — creating a continuous optimization loop.
Which AI models can I use on Higgsfield?
Higgsfield provides access to Kling 3.0, Sora 2, Veo 3.1, Seedance, and its proprietary Soul Cinema, Soul 2.0, and Cinema Studio models. The platform suggests the optimal model based on your creative brief, or you can select manually.
Is there a free plan?
Yes. Higgsfield's free tier provides 10 credits per day with basic access to limited AI models and 1 concurrent generation job. Paid plans start at $9/month for 150 credits.
How many video ads can I generate per month?
It depends on the models you use. Basic text-to-video costs 15-25 credits. On the Pro plan (600 credits), that is roughly 24-40 videos per month. On the Creator plan (6,000 credits), you can generate 240-400 basic videos or 85-150 premium Sora 2/Veo 3.1 videos.
Can I use Higgsfield videos in commercial ads?
Yes. All paid plans include full commercial use rights for generated content. The free tier may have restrictions — check the current terms on higgsfield.ai.
What is Click-to-Ad?
Click-to-Ad is Higgsfield's product URL-to-video feature. Paste a product page URL and the platform generates a complete video ad with product visuals, text overlays, and music. It is designed for e-commerce teams that need to produce video ads across large product catalogs.
How does Soul ID character consistency work?
Soul ID creates a persistent character identity from reference images. Once created, the character maintains visual consistency across different scenes, poses, and formats. This is useful for brand mascots, recurring spokespeople, or campaign characters that need to appear across multiple ad creatives.
Create Video Ads That Actually Perform
Connect Higgsfield's multi-model creative production with Soku AI's performance intelligence — and build a video ad engine that gets smarter every cycle.