Turn Ad-Driven Traffic into Repeat Customers with AI-Powered Email & SMS
Klaviyo captures visitors from your Soku-optimized ads and nurtures them through personalized email, SMS, and WhatsApp flows — powered by behavioral segmentation, predictive analytics, and AI agents.
Klaviyo at a Glance
Klaviyo is the leading B2C CRM and marketing automation platform, purpose-built for e-commerce. It unifies email, SMS, WhatsApp, and mobile push into a single data-driven platform with AI agents that automate content creation, customer support, and campaign optimization.
Core Capabilities
K:AI Marketing Agent
Describe your campaign goal in plain language and K:AI builds the entire automation — segments, triggers, email content, and SMS copy — in minutes.
Learns your brand voice and maintains consistency across all generated content.
K:AI Customer Agent
24/7 AI-powered customer support that answers questions, resolves issues, and recommends products based on browsing and purchase history.
Drives incremental revenue through personalized product suggestions in support conversations.
Behavioral Segmentation
Build real-time segments based on browsing behavior, purchase history, email engagement, SMS interactions, and custom events. Segments update dynamically.
Supports conditional splits, time-based triggers, and multi-step logic for complex audience targeting.
Predictive Analytics
Machine learning models predict customer lifetime value, churn risk, next order date, and expected spend — for every customer in your database.
Use predictions to prioritize ad spend on high-LTV lookalike audiences.
80+ Pre-Built Flows
Ready-to-activate automations for abandoned cart, welcome series, post-purchase, winback, price drop alerts, back-in-stock, and more.
Multi-Channel Messaging
Email, SMS, WhatsApp, and mobile push — all from one platform, sharing the same customer data and segmentation logic. No data silos.
160+ Email Templates
Drag-and-drop editor with dynamic product blocks, countdown timers, personalized recommendations, and one-click brand styling.
REST API & SDKs
Full REST API for profiles, events, campaigns, flows, segments, and metrics. Official SDKs for Python, Node.js, PHP, and Ruby.
OAuth and API key authentication. Sandbox mode for testing.
From Ad Click to Repeat Purchase in 4 Steps
Soku AI drives high-intent traffic. Klaviyo converts and retains it. Together, they optimize the full customer journey.
Soku Optimizes Your Ads
Soku AI identifies winning ad creatives, audiences, and placements across Meta, Google, and TikTok — driving high-intent traffic to your store.
Klaviyo Captures Every Visitor
Klaviyo tracks on-site behavior in real time — product views, cart additions, and purchases — and builds a profile for every visitor.
AI-Powered Flows Nurture Automatically
Abandoned carts, welcome series, post-purchase upsells, and winback campaigns trigger automatically based on each customer's behavior and predicted value.
Insights Flow Back to Soku
Klaviyo's LTV and retention data reveals which ad creatives acquire the most valuable customers — so Soku can optimize for revenue, not just clicks.
Built for E-Commerce Growth Teams
DTC Brands
Maximize customer lifetime value from every ad dollar spent. Convert first-time buyers into repeat customers with automated post-purchase flows.
Shopify Stores
Native Shopify integration syncs products, orders, and customer data in real time. Launch abandoned cart and browse abandonment flows in minutes.
Performance Marketers
Connect ad spend to downstream revenue metrics. See which campaigns, creatives, and audiences produce the highest-LTV customers.
Multi-Channel Retailers
Coordinate email, SMS, WhatsApp, and push notifications from one platform. Avoid message fatigue with intelligent channel orchestration.
E-Commerce Agencies
Manage email and SMS programs for multiple clients with portfolio-level reporting. Use AI agents to scale content production across accounts.
Subscription Brands
Reduce churn with predictive analytics that identify at-risk subscribers before they cancel. Trigger retention offers at the right moment.
How Soku AI + Klaviyo Work Together
Soku drives acquisition. Klaviyo drives retention. Together, they optimize the full funnel — from ad impression to lifetime customer value.
Full-Funnel Attribution
See the complete journey from ad click to email subscriber to repeat purchaser. Understand which Soku-optimized creatives drive the highest downstream revenue.
Move beyond click-through rates to optimize for customer lifetime value.
Audience Sync for Better Targeting
Export Klaviyo's high-value customer segments to ad platforms as seed audiences. Let Soku optimize lookalike targeting based on your best customers.
Predictive LTV scores help identify which customers to model lookalikes from.
Closed-Loop Creative Optimization
Klaviyo reveals which products, categories, and offers drive repeat purchases. Feed these insights back to Soku to inform creative strategy and ad messaging.
Klaviyo Pricing
All features included on every paid plan. Pricing scales by active profile count, not by feature tier.
Platform Plans
| Plan | Price | Profiles | Includes |
|---|---|---|---|
| Free | $0/mo | Up to 250 | 500 emails/mo, 150 SMS credits, core features |
| From $20/mo | 500+ | 5,000 emails/mo, full segmentation & flows | |
| Email + SMS | From $35/mo | 500+ | 5,000 emails + 1,250 SMS credits |
| Enterprise | Custom | Custom | Dedicated support, custom integrations |
Scaling Reference
| Active Profiles | Email Plan | Email + SMS Plan |
|---|---|---|
| 1,000 | ~$30/mo | ~$45/mo |
| 5,000 | ~$100/mo | ~$120/mo |
| 25,000 | ~$400/mo | ~$425/mo |
| 100,000 | ~$1,000/mo | ~$1,050/mo |
How Klaviyo Compares
Klaviyo is purpose-built for e-commerce marketing automation with deep data integration and AI agents.
| Capability | Klaviyo | Mailchimp | Omnisend |
|---|---|---|---|
| E-Commerce Focus | Purpose-built | General marketing | E-commerce focused |
| AI Agents | K:AI Marketing + Customer | Basic AI content | Limited AI |
| Predictive Analytics | LTV, churn, next order | Basic predictions | Limited |
| SMS & WhatsApp | Native, unified data | SMS add-on | Native SMS |
| Segmentation Depth | Behavioral + predictive | Basic segments | Advanced segments |
| Shopify Integration | Deep native sync | Basic connector | Deep native sync |
| Free Tier | 250 profiles | 500 contacts | 250 contacts |
| Starting Price | $20/mo (500 profiles) | $13/mo (500 contacts) | $16/mo (500 contacts) |
Frequently Asked Questions
What is Klaviyo?
Klaviyo is a B2C CRM and marketing automation platform that combines email, SMS, WhatsApp, and mobile push into a single data-driven platform. It is purpose-built for e-commerce businesses and used by over 150,000 brands worldwide.
How does the Soku AI integration work?
Soku AI optimizes your ad creatives and drives high-intent traffic. Klaviyo captures those visitors, segments them by behavior and predicted value, and nurtures them through automated flows. The result is a full-funnel loop where ad performance informs retention strategy and retention data informs ad targeting.
Is there a free plan?
Yes. Klaviyo's free plan supports up to 250 active profiles with 500 email sends and 150 SMS credits per month. It includes core features like segmentation, flows, and the AI agent.
How does pricing work?
Klaviyo charges based on active profile count, not feature tiers. All paid plans include the full feature set — segmentation, flows, AI agents, reporting, and API access. The Email plan starts at $20/month for 500 profiles.
What platforms does Klaviyo integrate with?
Klaviyo has 350+ native integrations including Shopify, WooCommerce, BigCommerce, Magento, Meta Ads, Google Ads, Stripe, and many more. Its REST API supports custom integrations with SDKs for Python, Node.js, PHP, and Ruby.
How is Klaviyo different from Mailchimp?
Klaviyo is purpose-built for e-commerce with deep behavioral segmentation, predictive analytics (LTV, churn risk), and native SMS/WhatsApp. Mailchimp is a general marketing platform better suited for non-e-commerce businesses. Klaviyo's AI agents can auto-generate entire campaign flows, while Mailchimp offers more basic AI content assistance.
Can Klaviyo help reduce customer acquisition cost?
Yes. By improving retention and repeat purchase rates, Klaviyo increases customer lifetime value — which effectively reduces your blended acquisition cost. Combined with Soku's ad optimization, you acquire better customers and keep them longer.
Does Klaviyo support SMS marketing?
Yes. Klaviyo offers native SMS and MMS marketing with two-way conversations, AI-powered FAQ handling, and smart send-time optimization. SMS shares the same customer data and segmentation as email, so you can coordinate cross-channel messaging without data silos.
Close the Loop Between Ads and Retention
Connect Klaviyo to Soku AI and turn every ad click into a lifetime customer relationship — with AI-powered email, SMS, and predictive analytics.