Soku AI
Turn Runway Video Into Ads That Actually Perform with Soku AI
Runway's Gen-4.5 generates cinematic video and Aleph 2.0 edits the footage you already own. Soku AI takes those exports, builds them into ad variants across Meta, Google, and TikTok, and shows you which creative converts.
Runway at a Glance
Runway is a New York-based generative-media company building AI tools for film, advertising, and broadcast. It is not a single model but a creative suite — frontier video generation, in-context video editing, performance capture, node-based workflows, and a developer API, with several third-party frontier models hosted alongside its own.
Core Capabilities
Gen-4.5
Runway's flagship video model for text-to-video and image-to-video, with strong prompt adherence, realistic physics and collisions, coherent multi-element scenes, and range from photoreal to animated.
Released 1 December 2025; Runway reported 1,247 Elo on the Artificial Analysis Text to Video benchmark at launch.
Aleph 2.0 & Edit Studio
In-context video-to-video editing. Bring your own footage, edit a single frame or describe the change in text, and Aleph propagates a coherent result across the sequence.
The most advertiser-relevant surface — rework real product footage instead of re-shooting it.
Act-Two
Performance capture that drives a generated character from a recorded reference performance — consistent on-screen talent without booking a shoot.
Multi-Shot Video
Expand a single prompt into a sequence with multiple camera angles, so one idea becomes a cut rather than a single clip.
Workflows
Node-based pipelines that chain several models together, turning a creative recipe that worked into something you can re-run for the next product or campaign.
Task-Specific Apps
Purpose-built tools for object removal, product reshoots, video upscaling, relighting, backdrop swaps, and time-of-day changes.
Model Breadth
Seedance 2.0, Kling 3.0, Veo 3.1, FLUX.2, GPT Image 2, and audio models are hosted alongside Runway's own — reach several frontier models from one workspace.
Developer API & MCP
Asynchronous, task-based API with image-to-video, text-to-video, text-to-image, and video-to-video endpoints, plus official Node and Python SDKs. Runway MCP connects the platform to external AI agents.
API credits are billed separately at $0.01 per credit.
From Generated Shot to Optimized Ad in 4 Steps
Runway makes the footage. Soku AI turns it into a measurable ad program. The handoff is workflow-based — exports move between the two tools, not a live data sync.
Soku Sets the Brief
Soku analyses your account data and competitor creative to identify the angle worth testing — the hook, the concept, the format, and the placement it should run in.
Runway Makes the Footage
Generate the shot with Gen-4.5, or reshape footage you already own with Aleph — relight it, change the backdrop, remove a distraction, generate a new camera angle. Export in the ratios your placements need.
Soku Builds & Deploys Variants
Bring the export into Soku, multiply it into variants with different hooks, captions, and crops, and push them live across Meta, Google, and TikTok.
Soku Measures & Feeds Back
Per-creative performance data shows which Runway shots, styles, and edits convert — so your next generation prompt starts from evidence rather than taste.
Built for Video-First Creative Teams
Performance Marketers
Get cinematic video creative without a production budget or a shoot calendar, then let Soku find and scale the cuts that convert.
DTC & Ecommerce Brands
Use Aleph to relight product footage, swap backdrops, or change time of day — refreshing an asset library instead of replacing it.
Creative & Brand Teams
Already generating in Runway? Soku is the measurement layer downstream that closes the loop between a shot and its ROAS.
Agencies
Produce high volumes of video concepts across many clients, then use Soku's reporting to prove which ones moved the number.
App & Game Marketers
Generate alternate angles and stylized sequences for UA creative, and test them as a structured matrix rather than one at a time.
Solo Founders
Start on Runway's free credits, produce a hero shot, and let Soku handle variants, deployment, and measurement across every channel.
How Soku AI + Runway Work Together
Runway is the production surface. Soku is the deployment and performance layer. Soku does not route generations through Runway — the two tools hand off exports at the natural seam in the creative pipeline.
Shot-to-Campaign Handoff
Soku decides what angle is worth testing; Runway produces the footage; Soku turns the export into deployable ad variants sized for every placement.
One approved hero shot becomes a full test matrix instead of a single ad.
Multi-Channel Deployment
Push Runway creative live across Meta, Google, and TikTok from one place, with the aspect ratios and specs each platform expects.
No manual re-export cycle for every placement.
Per-Creative Measurement
Soku attributes performance to individual creatives, so you learn which Runway styles, edits, and lengths actually convert — and prompt the next batch accordingly.
Runway Pricing
Self-serve subscriptions are sold by credit allowance. Gen-4.5 consumes roughly 12 credits per second of video. API usage is billed separately. Confirm current rates on Runway's pricing pages before budgeting.
Subscription Plans
| Plan | Price | Credits | Notes |
|---|---|---|---|
| Free | $0 | 125 one-time | 3 video editor projects, 5GB storage, watermarked |
| Standard | $12/mo annual ($15 monthly) | 625/mo (~52s Gen-4.5) | All image & video models, 4K upscaling, no watermarks |
| Pro | $28/mo annual ($35 monthly) | 2,250/mo (~187s Gen-4.5) | Custom voice creation, 500GB storage |
| Max | $76/mo annual ($95 monthly) | 9,500/mo (~791s Gen-4.5) | 1-month credit rollover, first access to new models |
| Enterprise | Custom | Custom | SSO, workspace analytics, priority support, onboarding |
API Credit Costs (per second of video)
| Model | Credits/sec | Note |
|---|---|---|
| gen4_turbo | 5 | Fast, low-cost iteration |
| act_two | 5 | Performance capture |
| gen4.5 | 12 | Flagship video model |
| aleph2 | 28 | Video-to-video editing, 56-credit minimum |
| seedance2 | 36–150 | 36 at 480p/720p, 40 at 1080p, 150 at 4K |
| Credit price | $0.01 | API credits purchased in the developer portal |
How Runway Compares
Runway's differentiator is not raw generation alone — it is the editing layer on top. Aleph works on footage you already own, which most generation-only tools cannot do.
| Capability | Runway | Higgsfield | Creatify | CapCut |
|---|---|---|---|---|
| Primary Focus | Cinematic generation + editing | Motion-control AI video | AI UGC ad video | Short-form video editing |
| Flagship Model | Gen-4.5 | Higgsfield DoP / partner models | Avatar + product video | No in-house video model |
| Video-to-Video Editing | Aleph 2.0, in-context | Limited | No | Manual timeline editing |
| Performance Capture | Act-Two | No | AI avatars | AI avatars |
| Third-Party Models Hosted | Seedance, Kling, Veo, FLUX | Yes | No | No |
| Public API | Yes, async task-based | Yes | Yes | No broad public editing API |
| Free Tier | 125 one-time credits | Daily free credits | Trial only | Full editor, free |
| Starting Paid Price | $12/mo annual | ~$9/mo | ~$39/mo | $9.99/mo |
Frequently Asked Questions
What is Runway?
Runway is a New York-based generative-media company founded in December 2018 by Cristóbal Valenzuela, Anastasis Germanidis, and Alejandro Matamala. It builds AI video tools used in film, advertising, and broadcast — including the Gen-4.5 video model, Aleph 2.0 video editing, Act-Two performance capture, and node-based Workflows. It raised a $315M Series E led by General Atlantic in February 2026 at a $5.3B valuation.
How does the Soku AI integration work?
It is a workflow handoff, not a live API sync. Soku AI does not route generations through Runway. You generate or edit your video in Runway, export it, and bring it into Soku — where it becomes structured ad variants that deploy across Meta, Google, and TikTok, with per-creative performance data flowing back to inform your next generation.
What is Gen-4.5?
Gen-4.5 is Runway's flagship video model, released on 1 December 2025. It handles text-to-video and image-to-video with strong prompt adherence, realistic physics and object motion, coherent multi-element scenes, and stylistic range from photorealistic to animated. Runway reported a top ranking of 1,247 Elo on the Artificial Analysis Text to Video benchmark at launch.
What is Aleph and why does it matter for ads?
Aleph 2.0 is Runway's in-context video-to-video editing model. Instead of generating from scratch, you bring existing footage, describe the change or edit a single frame, and Aleph regenerates a coherent result using the original scene as context — adding or removing objects, changing the environment, relighting, or generating a new camera angle. For advertisers that means reworking real product footage you cannot re-shoot, rather than starting over.
How much does Runway cost?
Runway has a free tier with 125 one-time credits. Paid plans are Standard at $12/month billed annually ($15 monthly) with 625 credits, Pro at $28/month annually ($35 monthly) with 2,250 credits, and Max at $76/month annually ($95 monthly) with 9,500 credits. Enterprise is custom. Gen-4.5 consumes roughly 12 credits per second of video.
Does Runway have an API?
Yes. The Runway API is asynchronous and task-based: you submit a job, receive a task ID, and poll for the result. It exposes image-to-video, text-to-video, text-to-image, and video-to-video endpoints, with official Node (@runwayml/sdk) and Python (runwayml) SDKs. API credits are billed separately at $0.01 per credit through the developer portal.
Which models can I use inside Runway?
Alongside Runway's own Gen-4.5, Gen-4 Turbo, Aleph 2.0, and Act-Two, the platform hosts third-party models including Seedance 2.0, Kling 3.0, Veo 3.1, FLUX.2, and GPT Image 2, plus audio models — so one workspace can reach several frontier models.
Can Soku generate video too?
Yes. Soku AI produces ad creative and variants natively, so you do not need Runway to get started. Runway is the right pairing when you want cinematic generation quality or in-context editing of real footage — Soku then handles the variant production, multi-channel deployment, and measurement that Runway does not do.
Can Runway output be used in paid ads?
Yes, and paid Runway plans remove the watermark that appears on free-tier output. As with any AI-generated creative, check the ad platform's own disclosure rules for synthetic or AI-generated media before running it, and confirm Runway's current terms for commercial use on your plan.
Make the Shot in Runway. Prove It in Soku.
Generate and edit your video creative in Runway, then connect Soku AI to build variants, deploy across Meta, Google, and TikTok, and measure which creative actually converts.
Keep building your creative stack
Runway is one piece of the ad-creative workflow. Explore more of the tools and guides that pair with Soku AI.