Turn Search Intelligence into Higher-Performing Ad Creatives
Semrush reveals what your audience searches for, what competitors bid on, and which ad copy angles work. Soku AI uses these signals to generate creatives that match real search demand — lowering CPC and outperforming competitors.
Semrush at a Glance
Semrush is the world's leading online visibility management platform, combining SEO, PPC research, content marketing, competitor analysis, and social media into a single data-driven platform. With the largest keyword database on the market and comprehensive advertising research tools, it powers marketing decisions for millions of businesses — from startups to Fortune 500 companies.
Core Capabilities
Keyword Research
Access 27 billion keywords across 142 geo databases with search volume, CPC, competitive density, keyword difficulty, and SERP features — the largest keyword dataset on the market.
Keyword Magic Tool generates thousands of related keywords, questions, and long-tail variations from a single seed term.
Competitor Ad Intelligence
View competitors' live Google Ads copy — headlines, descriptions, CTAs, and display URLs — along with their target keywords, ad positions, and estimated spend.
Historical ad data lets you track how competitor messaging evolves over time and across seasons.
PPC Keyword Research
Discover paid keyword opportunities with CPC estimates, competitive density scores, and cost projections. See which keywords competitors bid on and how much they spend.
Keyword gap analysis reveals terms competitors target that you're missing.
Site Audit
Crawl up to 1 million pages per month checking 140+ on-page and technical SEO issues — broken links, slow pages, duplicate content, schema errors, and more.
AI Visibility Tracking
Monitor brand mentions across 213M+ LLM prompts in ChatGPT, Google AI Overviews, and Perplexity. Track how AI search surfaces your brand vs competitors.
The first platform to offer comprehensive AI search monitoring alongside traditional SEO and PPC data.
Rank Tracking
Track daily keyword positions across Google, Bing, Baidu, and Yahoo. Monitor 500 to 5,000 keywords depending on plan, with local and device-level granularity.
Content Marketing Platform
Topic research, SEO writing assistant, and content audit tools (Guru+ plans). Identify content gaps and optimize existing pages for target keywords.
REST API
Programmatic access to keyword analytics, domain reports, backlink data, and traffic estimates via REST API v3 and v4. OAuth 2.0 and API key authentication.
Rate limit of 10 requests/second. API access requires Business plan ($499.95/mo) or add-on purchase.
From Search Data to Winning Ad Creative in 4 Steps
Semrush provides the intelligence. Soku AI turns it into creatives. Together, they connect search demand to ad production — so every headline is backed by real market data.
Research Keywords & Competitors
Semrush identifies high-intent keywords with search volume and CPC data, plus competitors' live ad copy and spend patterns across your target markets.
Brief Soku with Data-Backed Insights
Feed keyword themes, competitor messaging gaps, and audience intent signals into Soku AI to inform creative generation — no more guessing what copy will work.
Generate & Launch Optimized Creatives
Soku AI generates ad headlines, descriptions, and visuals that target the highest-opportunity keywords — improving quality scores and lowering cost per click.
Measure & Iterate
Ad performance data flows back to refine keyword targeting. Identify which keyword-creative combinations produce the best ROAS and double down.
Built for Data-Driven Ad Teams
Performance Marketing
Use keyword intelligence to inform ad messaging. Target high-volume, low-competition keywords for better quality scores and lower CPCs across Google and Meta.
E-Commerce PPC
Analyze competitor Google Shopping ads and product listing strategies. Identify keyword gaps and brief Soku to create winning product creatives that fill them.
Multi-Market Campaigns
Research keyword demand and competitor activity across 142 geo databases. Generate localized creatives through Soku that match each market's search behavior.
Agency Campaign Planning
Brief creative teams with data-backed keyword themes and real competitor ad examples. Replace gut-feel creative direction with search demand evidence.
SEO + Paid Alignment
Unify organic rankings and paid keyword bids in one platform. Fill organic gaps with paid ads and generate creatives targeting those specific queries.
Content-Led Acquisition
Identify trending topics and content gaps with the Content Marketing Platform. Turn underserved search queries into ad creative themes for lower-CPA traffic.
How Soku AI + Semrush Work Together
Semrush provides the search intelligence. Soku turns it into creatives. Together, they ensure every ad headline is backed by real keyword data and competitive insights.
Keyword-Driven Creative Generation
Soku AI uses Semrush keyword data — search volume, CPC, competitive density — to generate ad headlines and descriptions that align with proven search demand, not guesswork.
Higher keyword relevance means better quality scores and lower cost per click across Google Ads.
Competitive Ad Differentiation
Semrush reveals exactly what competitors say in their ads. Soku uses these benchmarks to generate creatives that stand out — targeting messaging gaps competitors miss.
Track competitor ad copy evolution over time to stay ahead of shifting market positioning.
Market-Aware Budget Allocation
Semrush's spend estimates and competitive density data help identify where ad budgets will work hardest. Focus creative production on keywords with the best volume-to-competition ratio.
Semrush Pricing
Tiered by feature access and usage limits. All plans include keyword research, competitor analysis, site audit, and rank tracking.
Platform Plans
| Plan | Monthly | Annual (per month) | Key Limits |
|---|---|---|---|
| Pro | $139.95 | $117.33 | 5 projects, 500 keywords, 3K results/day |
| Guru | $249.95 | $208.33 | 15 projects, 1,500 keywords, content platform |
| Business | $499.95 | $416.66 | 40 projects, 5,000 keywords, API access |
Add-Ons
| Product | Cost | What It Does |
|---|---|---|
| Additional users | $45–$100/mo | Per extra seat, varies by plan |
| AI Visibility Toolkit | $99/mo | AI search monitoring per domain |
| Advertising Toolkit | $99–$220/mo | Extended PPC research & ad tracking |
| Content Toolkit | $60/mo | Content marketing platform access |
| Social Toolkit | $20–$250/mo | Social posting & analytics |
| Local Toolkit | From $30/mo | Local SEO & listing management |
How Semrush Compares
Semrush is the most comprehensive all-in-one platform for teams that need PPC intelligence alongside SEO data.
| Capability | Semrush | Ahrefs | Moz |
|---|---|---|---|
| Keyword Database | 27 billion | 29 billion | 1.25 billion |
| Backlink Index | 43 trillion | 35 trillion | 44.8 trillion |
| PPC / Ad Research | Full suite | Limited | Not available |
| Competitor Ad Copy | Live headlines & descriptions | Not available | Not available |
| AI Visibility | 213M+ prompts tracked | Not available | Not available |
| Content Marketing | Built-in platform | Content Explorer | Not available |
| Rank Tracking | Daily, 500–5K keywords | Daily, 750–10K keywords | Weekly, 300–7.5K keywords |
| Starting Price | $139.95/mo (Pro) | $129/mo (Lite) | $49/mo (Starter) |
Frequently Asked Questions
What is Semrush?
Semrush is an all-in-one online visibility management platform that combines SEO, PPC research, content marketing, competitor analysis, social media, and AI visibility tracking. It has the largest keyword database on the market with 27 billion keywords across 142 countries and is used by millions of marketers worldwide.
How does the Soku AI integration work?
Semrush provides keyword intelligence, competitor ad copy data, and PPC analytics. Soku AI uses these signals to generate ad creatives that align with real search demand — targeting high-intent keywords, differentiating from competitor messaging, and optimizing for the best volume-to-competition ratios.
Is there a free plan?
Semrush offers a limited free account with up to 10 searches per day across keyword research, domain analytics, and site audit. For full access to PPC research, competitor ad copy, and unlimited queries, a paid plan starting at $139.95/month is required.
How does pricing work?
Semrush uses tiered pricing based on feature access and usage limits. Pro ($139.95/mo) covers core SEO and PPC research. Guru ($249.95/mo) adds the content marketing platform and historical data. Business ($499.95/mo) includes API access and enterprise-level limits. Annual billing saves approximately 17%.
Does Semrush have an API?
Yes. Semrush offers REST API v3 and v4 with endpoints for keyword analytics, domain reports, backlink data, and traffic estimates. API access requires the Business plan ($499.95/mo) or can be purchased as a standalone add-on. Authentication supports both OAuth 2.0 and API keys with a rate limit of 10 requests per second.
How is Semrush different from Ahrefs?
Semrush offers a broader all-in-one suite covering SEO, PPC research, content marketing, social media, and AI visibility tracking. Ahrefs is primarily an SEO tool with a strong backlink index but minimal PPC and advertising research capabilities. For ad creative teams, Semrush's competitor ad copy intelligence and PPC research tools are the key differentiators.
Can Semrush help lower my ad costs?
Yes. By identifying high-intent keywords with lower competitive density, Semrush helps you target search terms where you can win ad placements at lower CPCs. Combined with Soku AI's creative generation, you get ad copy that matches these keywords precisely — improving quality scores and reducing cost per click.
What advertising research does Semrush offer?
Semrush's Advertising Research suite lets you view competitors' live Google Ads copy (headlines, descriptions, CTAs), see their paid keyword positions, estimate their monthly ad spend, and track how their ad strategy changes over time. It also includes PPC Keyword Tool for building and optimizing your own keyword lists with CPC projections.
Turn Search Data into Ad Creative Advantage
Connect Semrush to Soku AI and generate ad creatives backed by 27 billion keywords of search intelligence — targeting real demand, not guesswork.