Turn Shopify Sales Data into Smarter Ad Decisions with AI
Connect your Shopify store to Soku AI and optimize ad campaigns using real revenue, product margins, and customer lifetime value — not just clicks and impressions.
Shopify at a Glance
Shopify is the leading commerce platform powering millions of businesses worldwide — from first-time entrepreneurs to enterprise brands. It provides everything you need to sell online, in-store, and everywhere in between, with built-in payments, shipping, analytics, and a 13,000+ app ecosystem.
Core Capabilities
Real-Time Order Sync
Every order, refund, and fulfillment event streams to Soku via webhooks in real time — giving your ad optimization engine revenue data within seconds of a purchase.
100+ webhook topics including orders/create, orders/paid, refunds/create, and fulfillments/update.
SKU-Level Product Analytics
Track revenue, margin, sell-through rate, and inventory velocity at the individual product and variant level. Know exactly which SKUs deserve more ad budget.
Product-level ROAS replaces campaign-level guesswork with SKU-level precision.
Customer Lifetime Value Tracking
Shopify tracks repeat purchase rate, order frequency, and customer value over time. Identify which acquisition channels bring back buyers — not just one-time purchasers.
RFM segmentation helps prioritize ad spend on acquiring high-value customer profiles.
Shopify Audiences
Available on Plus, Shopify Audiences generates custom audience lists from aggregated first-party commerce data across the entire Shopify network — exported to Meta and Google.
First-party data advantage: no reliance on third-party cookies or pixel-based attribution.
Inventory-Aware Automation
Real-time inventory levels via webhooks. Auto-pause ads for out-of-stock products, boost spend for overstocked items, and trigger new campaigns when products restock.
Multi-Channel Selling
Sell across your online store, POS, Facebook, Instagram, TikTok, Google, and marketplaces — all synced through one Shopify backend with unified analytics.
Shop Pay & Checkout
The fastest checkout on the internet. Shop Pay converts 36% better than guest checkout — directly boosting ROAS on every ad click that reaches checkout.
GraphQL Admin API
Full programmatic access to products, orders, customers, inventory, and analytics. Bulk operations for large data pulls with no rate limits.
OAuth 2.0 authentication. Rate limits scale with plan: 100 pts/sec (Basic) to 1,000 pts/sec (Plus).
From Ad Click to Revenue Insight in 4 Steps
Soku AI optimizes your ads. Shopify captures the revenue. Together, they create a closed loop where every dollar of ad spend is measured against real profit.
Soku Optimizes Your Ads
Soku AI identifies the best-performing creatives, audiences, and placements across Meta, Google, and TikTok — driving high-intent shoppers to your Shopify store.
Shopify Captures Every Sale
Shopify records every order with full detail: products purchased, order value, margin, customer data, and acquisition source — all in real time via webhooks.
Revenue Data Flows Back to Soku
Soku ingests Shopify's revenue and product data to calculate true ROAS by creative, audience, and product. Refunds and returns are factored in automatically.
AI Reallocates Budget Automatically
Soku shifts budget toward your highest-margin bestsellers, pauses spend on sold-out items, and targets lookalikes of your most valuable repeat customers.
Built for E-Commerce Ad Teams
DTC Brands
Optimize ad spend for profit, not just revenue. Use Shopify's margin data to ensure every ad dollar drives real bottom-line returns, not just top-line vanity metrics.
Multi-SKU Stores
Managing hundreds or thousands of products? Soku automatically allocates budget across your catalog based on each SKU's performance, margin, and inventory status.
Performance Marketers
Replace pixel-based estimates with real Shopify revenue data. See which creatives and audiences produce actual purchases — including repeat orders over time.
Seasonal Sellers
Inventory-aware ad management for Black Friday, holiday seasons, and product launches. Scale spend up when stock is high, scale down when it's running low.
E-Commerce Agencies
Manage ad campaigns for multiple Shopify stores with unified reporting. Show clients real revenue impact, not just click metrics — across every store in the portfolio.
Shopify Plus Merchants
Leverage Shopify Audiences for first-party targeting, advanced API rate limits for real-time data sync, and B2B wholesale data for full-funnel ad optimization.
How Soku AI + Shopify Work Together
Soku drives the traffic. Shopify captures the revenue. Together, they optimize ad spend for profit — not just clicks.
Profit-Based Ad Optimization
Soku uses Shopify's product cost and margin data to optimize campaigns for profit per ad dollar — not just ROAS. Stop scaling campaigns that drive revenue on low-margin products.
Automatically factor in COGS, shipping, and return rates for true profitability metrics.
Inventory-Synced Campaign Management
Real-time inventory webhooks from Shopify trigger automatic campaign adjustments in Soku. Out of stock? Pause. Overstocked? Boost. Restocked? Resume. No manual intervention needed.
Eliminates wasted spend on sold-out products and captures demand windows for restocked items.
LTV-Optimized Audience Targeting
Shopify reveals which customers come back and buy again. Soku builds lookalike audiences from your highest-LTV segments — optimizing acquisition for long-term value, not just first-purchase CPA.
Shopify Pricing
Plans scale from solo entrepreneurs to enterprise brands. All include Shopify Payments, unlimited products, and core analytics.
Platform Plans
| Plan | Monthly Price | Annual Price | Transaction Fee |
|---|---|---|---|
| Basic | $39/mo | $29/mo | 2.0% |
| Grow (Shopify) | $105/mo | $79/mo | 1.0% |
| Advanced | $399/mo | $299/mo | 0.6% |
| Plus | $2,300/mo | $2,300/mo | Negotiable |
Plan Comparison
| Feature | Basic | Advanced | Plus |
|---|---|---|---|
| Staff Accounts | 1 | 15 | Unlimited |
| Inventory Locations | 10 | 10 | 200 |
| Custom Reports | No | Yes | Yes |
| Shopify Audiences | No | No | Yes |
| API Rate Limit | 100 pts/sec | 200 pts/sec | 1,000 pts/sec |
| B2B / Wholesale | No | No | Yes |
How Shopify Compares
Shopify leads the e-commerce platform market with the largest app ecosystem, fastest checkout, and deepest integration with ad platforms.
| Capability | Shopify | BigCommerce | WooCommerce |
|---|---|---|---|
| Market Share (US) | 29% | ~3% | ~23% |
| App Ecosystem | 13,000+ apps | ~1,300 apps | 59,000+ plugins |
| Hosted / Self-Hosted | Fully hosted | Fully hosted | Self-hosted (WordPress) |
| Ad Platform Channels | Native Meta, Google, TikTok | Native Meta, Google | Via plugins |
| First-Party Audiences | Shopify Audiences (Plus) | No | No |
| Checkout Speed | Shop Pay (36% faster) | Standard | Plugin-dependent |
| Transaction Fees | 0-2% (third-party) | 0% | 0% (gateway fees apply) |
| Starting Price | $39/mo | $29.95/mo | Free (hosting extra) |
Frequently Asked Questions
What is Shopify?
Shopify is a cloud-based commerce platform that lets you build an online store, manage inventory, process payments, and sell across multiple channels. It powers 4.8 million+ stores worldwide and processed $292.3 billion in gross merchandise volume in 2024.
How does the Soku AI integration work?
Soku AI connects to your Shopify store via the GraphQL Admin API and webhooks. It ingests real-time order, product, inventory, and customer data to optimize your ad campaigns on Meta, Google, and TikTok. The result is ad spend allocated by actual product profitability — not just click-through rates.
Do I need Shopify Plus for the integration?
No. Soku works with all Shopify plans. However, Shopify Plus unlocks additional capabilities like Shopify Audiences (first-party lookalike targeting), higher API rate limits (1,000 pts/sec vs 100), and B2B wholesale data.
How does inventory-aware ad management work?
Shopify sends real-time inventory webhooks to Soku whenever stock levels change. When a product goes out of stock, Soku automatically pauses or reduces ad spend for that product. When it restocks, campaigns resume — all without manual intervention.
What data flows from Shopify to Soku?
Orders (revenue, products, margins), customer profiles (purchase history, LTV, segments), inventory levels (stock counts, restock events), product catalog (pricing, variants, images), and refund/return data for accurate ROAS calculation.
How is Shopify different from WooCommerce?
Shopify is fully hosted — no server management, security patches, or plugin conflicts. It includes built-in payments, shipping, and analytics. WooCommerce is free and highly customizable but requires self-hosting on WordPress, dedicated development, and ongoing maintenance.
What are Shopify Audiences?
Shopify Audiences is a Plus-exclusive feature that uses aggregated, anonymized commerce data from across the Shopify network to generate custom audience lists. These lists are exported directly to Meta and Google for lookalike targeting — giving you a first-party data advantage without relying on third-party cookies.
Can Soku optimize for profit instead of revenue?
Yes. With Shopify's product cost data, Soku can calculate profit per ad dollar and optimize campaigns accordingly. This means shifting budget away from high-revenue-but-low-margin products and toward SKUs that actually drive bottom-line returns.
Turn Every Ad Dollar into Measurable Profit
Connect Shopify to Soku AI and optimize ad campaigns using real revenue, product margins, and customer lifetime value — not just clicks.