Describe the person and the context
Age range, wardrobe, expression, lighting and setting. "Late-forties operations manager in a warehouse, hi-vis over a polo, natural light" produces something usable; "a person" produces a stock photo.
Half the ad layouts a performance team ships need a person in them — a quote card, a testimonial rail, a "meet the team" panel, a founder shot behind a headline. Sourcing that face is where the work stalls: stock looks like stock, a real customer needs a signed release, and a photoshoot needs a calendar. This composes a portrait from a written description instead, so the slot gets filled in the same session the layout was designed.Half the ad layouts a performance team ships need a person in them — a quote card, a testimonial rail, a "meet the team" panel, a founder shot behind a headline.
Age range, wardrobe, expression, lighting and setting. "Late-forties operations manager in a warehouse, hi-vis over a polo, natural light" produces something usable; "a person" produces a stock photo.
Square for a quote-card avatar, portrait for a full-bleed panel, landscape when the copy sits beside the face. Composing to the final ratio beats generating a square and cropping into it afterwards.
Portraits fail at the periphery long before they fail at the face. Check hands, ears, jewellery, lanyards and any text on clothing, and regenerate rather than retouch if something is wrong.
Use cases
Social-proof creative needs a face beside every quote, and using a real customer’s photograph is a permission question most teams answer too late — often after the ad is already live. A generated portrait fills the slot without attaching a real person’s likeness to words they did not pose for.
Concepts get killed in review because the placeholder looked cheap, not because the idea was wrong. Generating the intended demographic and wardrobe lets a layout be judged on the layout, and it costs nothing if the concept does not survive the meeting.
A campaign that tested well in one region usually needs a plausibly local face before it runs in another. Regenerating the portrait per market is dramatically faster than commissioning a regional shoot for a variant that may not earn one.
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