All Ads Audit & Optimization use cases
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📊 Ads Audit & OptimizationGrowthMeta AdsGoogle Ads

Explain a Sudden CPA Spike

Traces a cost spike to its actual cause — auction pressure, creative fatigue, tracking breakage, budget changes, or landing page issues — with evidence.

The prompt

Our CPA jumped 40% this week. Dig into the data and tell me exactly what changed — auction, creatives, tracking, budgets, or the landing page — and what to do about it.

Swap the bracketed placeholders for your own brand, competitors, or numbers — Soku picks up the rest from your connected accounts.

Works with

Meta AdsGoogle AdsGA4

How it works

  1. 1

    Connect your stack

    Link the accounts this use case touches — ad platforms, analytics, or search data. One-time OAuth, read access by default.

  2. 2

    Send the prompt

    Paste the prompt as-is or adapt it to your business. Soku plans the task, pulls your real data, and gets to work.

  3. 3

    Review and approve

    Soku shows its findings and any proposed changes before anything goes live. You stay in control of every write action.

  4. 4

    Put it on a schedule

    Liked the result? Tell Soku to run it weekly or monthly — it becomes a standing automation with results delivered to you.

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