Explain a Sudden CPA Spike
Traces a cost spike to its actual cause — auction pressure, creative fatigue, tracking breakage, budget changes, or landing page issues — with evidence.
The prompt
Our CPA jumped 40% this week. Dig into the data and tell me exactly what changed — auction, creatives, tracking, budgets, or the landing page — and what to do about it.
Swap the bracketed placeholders for your own brand, competitors, or numbers — Soku picks up the rest from your connected accounts.
Works with
How it works
- 1
Connect your stack
Link the accounts this use case touches — ad platforms, analytics, or search data. One-time OAuth, read access by default.
- 2
Send the prompt
Paste the prompt as-is or adapt it to your business. Soku plans the task, pulls your real data, and gets to work.
- 3
Review and approve
Soku shows its findings and any proposed changes before anything goes live. You stay in control of every write action.
- 4
Put it on a schedule
Liked the result? Tell Soku to run it weekly or monthly — it becomes a standing automation with results delivered to you.
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Conversion Tracking Audit
Cross-checks platform conversions against GA4 and your backend, finds double-counting, missing events, and misconfigured goals, and fixes the setup.
