Creatify Pricing (2026): Every Plan, the Real Cost Per Finished Ad, and the Tool That Costs 3x the Rate

Every number on this page was read off Creatify's own pricing page and help documentation on 2026-08-03. The cost-per-credit and cost-per-finished-ad figures are ours: Creatify publishes prices and publishes credit rates, but never the division between them, and that division is where the decisions live.

One structural fact to hold before the table, because it changes what every price below means:

Creatify's tools are not metered at the same rate. An AI Video Ad costs 5 credits per 15 seconds. Ad Clone costs 1 credit per second — three times as much. Which tool you habitually use changes your effective plan size by a factor of three, and no tier change can compensate for it.

The Plans

Verified on creatify.ai/pricing 2026-08-03. The page advertises "SAVE UP TO 50% ON ANNUAL PLAN" but does not display the resulting per-tier annual prices, so they are deliberately not quoted here.

Free — $0, 10 credits/month

10 credits each month, valid for two months. At the standard video rate that is two 15-second video ads, or up to 20 image ads.

The gates: exports carry a watermark, the avatar library and AI tools are limited, output is 9:16 aspect ratio only, the AURORA model requires a paid upgrade, and you get 1 seat. What you do get is real: realistic avatars, 140+ voices, and 29 languages.

This is a genuine free tier rather than a trial — it renews monthly. For anyone testing whether URL-to-video works on their catalogue at all, it is enough to answer the question.

Starter — $39/month, 100 credits/month

The creative factory, complete. Creative Agent, all creation tools, 300 AI actors, 200+ AI ad templates, 50+ premium models, 75+ languages, and watermark removal.

What is not here is the thing many buyers think they are paying for: no AI Media Buyer, no Competitor Ad Tracker. Starter cannot connect to an ad account.

Pro — $99/month, 300 credits/month

The tier where Creatify becomes a different category of product. Everything in Starter plus 1,500 realistic AI actors + 3 custom avatars, 500+ ad templates, 100+ premium models, team collaboration up to 5 seats, the Competitor Ad Tracker, and the AI Media Buyer covering Meta, Google, TikTok and AppLovin.

The credit allowance is a ladder rather than a fixed number — the pricing page exposes 300, 500, 1,000, 2,000 and 5,000 credit options on this tier, so Pro scales with volume without forcing an Enterprise conversation.

Enterprise — custom

Everything in Pro plus Creatify Studio (a done-for-you production service), AI Ad Performance Guidance, 6+ seats or 2+ brand spaces, API volume-based discounts, custom templates, white-label solutions, enterprise security and privacy, and a dedicated account manager.

One oddity worth raising with sales rather than assuming past: the published Enterprise credit figure reads 1,200 credits per year. That is 100 credits a month — the same effective allowance as Starter. Enterprise is clearly sold on seats, brand spaces, white-label and service rather than on volume, but do not walk into that conversation assuming a larger credit pool comes with it.

What a Credit Actually Costs

Unlike most tools in this category, the volume curve here is real: Pro is about 15% cheaper per credit than Starter. That is worth knowing because it inverts the usual advice. At many competitors the tier step is a feature purchase with a flat rate; at Creatify it is both a feature purchase and a genuine discount.

The marginal rates make the point more sharply:

The Free-to-Starter step is the expensive one, at $0.433 per additional credit — worse than Starter's own blended rate. You are not buying capacity there. You are buying watermark removal, the full 300-actor library, all creation tools, 200+ templates and 75+ languages.

The Starter-to-Pro step is the cheap one, at $0.300 per additional credit — better than either tier's blended rate, and it unlocks the media buyer and competitor tracker. If you are going to spend more with Creatify at all, this is the step that pays.

What a Finished Ad Costs

Applying the 5-credits-per-15-seconds rate to the per-credit cost gives the number that actually matters:

For context on where that sits in the market: Arcads, the closest scripted-UGC competitor, does not publish a pricing page at all — we checked arcads.ai/pricing on 2026-08-03 and it returned HTTP 404 — and third-party trackers report roughly $11 per video. If that figure is even approximately right, a 30-second Creatify ad at $3.90 is a fraction of it. Creatify is genuinely inexpensive per unit of output. The complaints are not about the rate; they are about the meter.

The Meter That Governs Your Bill

Here is the same plan expressed as output capacity, which is how you should actually budget:

Read the last column again. A Starter plan buys 100 seconds of Ad Clone. Not 100 clones — one hundred seconds, total, for the month. Under two minutes of finished video for $39.

That single row explains most of what people mean when they say Creatify's credits disappeared. Ad Clone is the feature that sells the product in a demo and the feature that empties the plan in production.

Two mitigations exist, and both are tier-gated:

• Revisions cost 3 credits per 15 seconds rather than the full 5 — and are free entirely if the script, avatar and voice are unchanged. This meaningfully reduces the cost of iterating. It is a Pro+ feature, so Starter users re-render at full price with no relief.
• Product Video is cheap by comparison at 1 credit per image and 3 credits per video (higher-quality tiers cost more), and Text-to-Speech is 2 credits to render audio. If your workflow can live in these tools, your effective plan is several times larger.

Expiry: Two Months, Not a Bank

Credits are valid for two months. That is more generous than a hard monthly reset and much less generous than genuine rollover. A quiet January does not fund a loud March.

There is one buyer-friendly detail worth knowing: Creatify states that unused credits from your previous plan remain available through the new billing cycle when you change plans. Upgrading mid-cycle does not vaporise what you had.

Practically, this means you should size your plan against your busiest month rather than your average, because the two-month window is not long enough to smooth a seasonal business — and then use the Pro credit ladder (300 → 5,000) rather than an Enterprise conversation to absorb the peaks.

What This Means Before You Buy

1. Identify your tool, not your tier. If your workflow is Ad Clone-heavy, you are on a 3x meter and no plan change fixes the ratio. Move the work to AI Video Ads where you can.
2. Do not buy Starter expecting an ads platform. The media buyer and competitor tracker start at Pro. The real entry price for "Creatify as an ads product" is $99/month.
3. If you are going to upgrade, upgrade to Pro. It is the only step in the ladder where the per-credit rate improves, and it is where the second product lives.
4. Budget on 15-second units. Five credits per 15 seconds, rounded up, is the atom of this pricing. Everything else is arithmetic on top of it.
5. Ask sales what Enterprise actually includes in credits. The published 1,200-per-year figure does not read like a volume tier, and you should not assume it.

Related Reading

• Creatify alternatives, ranked — which competitor replaces which half of Creatify, and why the answer depends on whether you were on Starter or Pro.
• Creatify review — the hands-on assessment: genuine strengths, the five limits that catch buyers out, and who should not buy it.