Soku AIAI Tools
Purpose-built AI tools for every stage of your advertising workflow.
Google Ads Cost Calculator
Free Google Ads cost calculator — pick your industry and monthly budget to estimate clicks, conversions, and cost per lead from real Search-network CPC benchmarks.
ROAS Calculator
Free ROAS calculator — enter ad revenue and spend to get your return on ad spend instantly, and read it against your break-even target.
CAC Calculator
Free customer acquisition cost calculator — switch between paid CAC and blended CAC to see what each new customer really costs.
LTV:CAC Ratio Calculator
Free LTV:CAC calculator — enter ARPA, gross margin, lifetime, and CAC to check whether your unit economics are healthy (aim for ≥3×).
Break-Even ROAS Calculator
Free break-even ROAS calculator — turn your gross margin into the minimum ROAS every campaign must clear to be profitable.
Blended MER Calculator
Free blended MER calculator — total revenue ÷ total marketing spend, the channel-agnostic efficiency metric that catches what attribution misses.
Ad Budget Calculator
Free ad budget calculator — back into the spend you need from a target number of customers (× CAC) or a revenue goal (÷ ROAS).