Supermetrics Pricing (2026): Every Plan and the Real Cost

Supermetrics prices four tiers, and the published numbers are only half the story. The other half is in the add-on rates and the single-destination limit, which together mean two teams with identical data needs can pay very different amounts depending on which order they bought things in.

Everything below was verified against supermetrics.com/pricing on 2026-08-12. Third-party summaries of Supermetrics pricing are frequently stale — several currently circulating figures do not match the live pricing page — so treat any number without a verification date with suspicion, including this one once it ages.

The Plans

Annual billing is a flat 20% discount. There is a 14-day free trial, no credit card, covering any connector or destination.

Add-on rates (monthly / annual)

What a Data Source Actually Costs

This is the number most buyers do the arithmetic on, and it goes the wrong way:

The cost per data source triples between Starter and Pro. In most metered SaaS the volume curve improves as you scale; here it steepens.

That is not automatically a criticism, because you are buying other things on the way up — refresh frequency, seats, AI credits, API rows. But it does mean one thing clearly: if the only reason you are upgrading is "I need more connectors", the upgrade is the most expensive way to get them. Check whether you can restructure around fewer sources before you move a tier.

The Add-On Trap

Extra data sources are $37/month. So the obvious move when Starter runs out is to bolt on a couple rather than jump to Growth. Work it through:

Two dollars separate them, and Growth is strictly better on every other axis. Daily instead of weekly refresh, a second seat, three times the AI credits, five times the API allowance.

The practical rule: never add more than three data sources to a Starter plan. Past that point you are paying Growth money for a Starter product.

The add-on rate is also worse than the blended tier rate it is competing with — $37 per additional source against Starter's own $16.33 per source. Add-ons in this pricing model are a convenience charge, not a discount.

The Single-Destination Limit

Every published tier — Starter, Growth and Pro — includes one core destination. Not one type; one.

You choose from ChatGPT, Claude, Microsoft Copilot, Looker Studio, Google Sheets, Excel and Power BI. Then each additional destination is +$62/month, capped at two extra.

This catches teams out constantly, because "we use Looker Studio for clients and Google Sheets internally" is an extremely common setup and it is a two-destination requirement. That team's real entry price is $111/month, not $49 — before adding a single connector beyond the Starter three.

And there is a harder boundary above it: warehouse destinations are Enterprise-only. BigQuery and Snowflake do not appear on Starter, Growth or Pro at any add-on price. If your architecture ends in a warehouse, there is no published-pricing path to it — you are talking to sales on day one, whatever your data volume.

What an API Row Costs

If you integrate through the Data API rather than a spreadsheet or BI destination, the row cap is your real meter:

Growth is the efficient point and Pro is roughly 25% worse per row. Pro doubles the row cap for 2.5× the price. If the API is your integration path, you upgrade from Growth to Pro for hourly refreshes and the third seat, not for throughput — and it is worth checking whether an extra user at $37 would have been the cheaper way to get what you actually wanted.

Refresh Frequency Is the Real Ladder

Strip out the connector counts and the tiers resolve to a schedule:

• Weekly — Starter, $49
• Daily — Growth, $199
• Hourly — Pro, $499
• On-demand — Enterprise, custom

So daily reporting is a $199/month product and intraday reporting is a $499/month product, independent of how few data sources you need. A team pulling two connectors that needs a morning dashboard is on Growth regardless.

One caveat that deserves care: the published refresh frequencies are qualified as Google Sheets only. If your destination is Looker Studio, Power BI or the API, confirm the actual schedule with Supermetrics before buying a tier on the strength of its refresh rate.

What This Means Before You Buy

Three questions decide your real price, and none of them is "how many connectors do I need":

1. How many destinations? Two is $62/month extra. A warehouse is Enterprise.
2. How fresh? Daily is the $199 tier. Hourly is the $499 tier.
3. How many people touch it? Starter is a single seat. A second seat is $37, or the Growth tier that includes it.

If the answers are "one destination, weekly is fine, one person", Starter at $49 is genuinely inexpensive for what it does. If any answer moves, the price moves faster than the connector count suggests it should.

Related Reading

• Supermetrics alternatives, ranked — the options, and which half of Supermetrics each one replaces
• Supermetrics review — what it is genuinely good at, and the five limits that catch buyers out
• Best AI media buying tools, ranked — where reporting connectors sit relative to optimisation tooling
• Marketing resource management software: 2026 buyer's guide — if the real constraint is coordination rather than data plumbing