Soku AIUpload the photo
A product shot, a packshot, or any subject on a background you want gone. A clean edge on the subject gives the best result.
All tools
AI Background Generator Same Product, New Scene
Upload the shot you already have and describe the background it should be sitting in. The subject is kept and the scene around it is rebuilt, so one product photo becomes as many settings as you have angles to test. This regenerates the image rather than cutting a mask, so the lighting on the subject is adjusted to match the new scene.Upload the shot you already have and describe the background it should be sitting in.
Background ReplacementProduct Photography
Three deliberate steps
Describe the scene, not just the colour
Say the surface, the light direction and the shadow you expect. 'On a white background' gives a flat cutout; 'on white seamless with a soft contact shadow' gives something you can run.
Download the composite
You get a PNG. Generate the same product across several scenes and test which setting sells it.
Use cases
Who reaches for this, and when
One packshot, a whole seasonal set
Take the studio shot you paid for and place it in autumn, winter and summer settings without three more shoot days.
Localise the setting per market
Same product, a kitchen that looks right in each market you advertise in — a cheap variable to test against a flat studio control.
Rescue a usable product, unusable photo
The supplier image has the right product and a terrible background. Keep the product, replace everything behind it.
Questions before you run it
- Does it cut out my product exactly?
- It does not cut a mask — it regenerates the image with your subject preserved and the scene rebuilt. That is what lets the lighting match the new background, but it also means fine detail like thin text on a label can shift. Check the label before you ship it.
- How is this different from a background remover?
- A background remover deletes the background and leaves transparency for you to composite. This generates the replacement scene for you, with shadow and light that belong to it. Use the AI background remover if you want a transparent PNG instead.
- Can I upload more than one image?
- Yes, up to four. Extra images are treated as additional references for the edit, which helps when you want the scene to match an existing brand shot.
- Will the product's colour stay accurate?
- Mostly, but the relighting can shift it slightly — a warm scene will warm the subject. For colour-critical categories, name the product colour in the prompt and compare against the original before it goes live.
- Is it free?
- Sign up on this page for free credits. Each edit is a flat credit cost shown before you run it, regardless of the image size you upload.
