Describe the banner, not the design
Say what the offer is, which brand colours to hold to, and which placement it is for. Placement matters more than it sounds — a leaderboard and a square unit want completely different compositions.
Display banners are the creative nobody has time for. They are low-effort per unit and high-volume per campaign, so they end up as a resized logo on a gradient. Describe the offer, the brand colours and where it runs, and you get a rendered banner back in seconds — then push it into Creatives and run it.Display banners are the creative nobody has time for.
Say what the offer is, which brand colours to hold to, and which placement it is for. Placement matters more than it sounds — a leaderboard and a square unit want completely different compositions.
Choose the ratio closest to the IAB unit you are filling. Generating at the target shape beats generating square and cropping, which is what usually kills the focal point.
The rendered banner hands straight into the Creatives canvas, where you can add the headline and CTA as real text and deploy it to Google Display, Meta or your programmatic buy.
Use cases
A Google Display campaign wants a leaderboard, a square, a skyscraper and a mobile banner before it will serve at scale. Generating each at its native ratio takes minutes instead of a design ticket.
Retargeting banners usually inherit whatever the prospecting campaign used, which is why they fatigue fast. A visually distinct set for the returning-visitor audience is cheap to produce here.
Run the same offer through different palettes, seasons or product framings for each market, rather than shipping one global banner that fits nowhere well.