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Image to VideoStatic to MotionPaid Social

Image to Video AI — Upload a Still, Describe the Motion

Your image is the first frame. The model continues from it, so what you upload decides the subject, the palette and the framing — the prompt only decides what moves. That is the opposite of a text-to-video tool, and it is why this is the right page when you already have the asset and the wrong one when you do not.

How it works

Step 1

Upload the still that already works

A clean, well-lit, high-resolution frame animates well. A busy or low-resolution one animates its noise. Start from your best static ad, product shot or rendered frame — the video inherits everything about it.

Step 2

Describe only the motion

Do not re-describe what is in the picture; the model can see it. Say what should move and how: the camera, the subject, the light, the background. One clear movement beats three vague ones.

Step 3

Take it into the test

You get an MP4. Drop it into the Creatives canvas alongside the original still and run both — the static-versus-motion comparison on the same creative is one of the cleanest tests in paid social.

What teams use it for

Turn a winning static into a video variant

You already know the image converts. Animating it gives you a video placement to test without a new concept, a new shoot or a new approval cycle.

Get motion out of a catalogue with no footage

Most ecommerce catalogues are stills only. Animating the existing product photography fills the video placements you are currently skipping.

Refresh a fatiguing creative without changing it

Same asset, new motion treatment, shipped the day the frequency curve turns rather than the week a re-shoot lands.

One asset is a start. Soku takes it to launch.

Everything you make here lands in your Soku workspace, where the agent builds variants, assembles them into campaigns, and deploys to Meta, Google, and TikTok — then reports on what actually performed.

Try it free

Frequently asked questions

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