Soku AI
videoImage to video
Serum bottle · premium light sweep
A restrained push-in and moving highlight add depth while the bottle and label remain the visual anchor.
Source: Soku product still
All tools
Product footage without booking a shoot
Turn one product photo into a short video ad.
Upload a packshot, catalogue image, or approved product still and describe one shot: a slow orbit, macro push-in, turntable, light sweep, or product landing. Your real image is animated for 4–15 seconds while product-preservation rules hold the shape, colour, label, and proportions as closely as a generative video can.
One image4–15 seconds480p or 720pNative audio option
Describe the movement you want to see. The tool adds camera discipline, commercial lighting, product-preservation, and no-invented-text constraints before the image is rendered.
- Your real packshot is the first frame
- 4–15 seconds at 480p or 720p
- Shape, colour, label and proportions pinned
- No invented wordmarks or captions
Sample result gallery
The catalogue shot stays the hero
Ten real image-to-video runs from this tool. Every card shows the actual source still beside a complete playable output—not a poster pretending to be a video. Nine samples are four-second 480p tests; the final catalogue run is five seconds.
videoImage to video
Coffee package · morning tabletop orbit
A small camera orbit, background steam, and window light turn a flat package visual into a compact paid-social shot.
Source: Soku product still
videoImage to video
Sunglasses · lateral fashion slide
The camera moves instead of the product making a large deformation; a controlled reflection supplies the reveal.
Source: Soku product still
videoImage to video
Running shoes · low-angle studio orbit
A short athletic product shot tests form retention across two shoes, laces, sole geometry, and a moving spotlight.
Source: Soku product still
videoImage to video
Candle · warm ambient push-in
The flame and reflections move gently while the labelled jar stays fixed enough for a calm home-fragrance opening.
Source: Soku product still
videoImage to video
Headphones · cool rim-light turn
A small rotational movement and controlled rim light create a technology-ad reveal without inventing a presenter or environment.
Source: Soku product still
videoImage to video
Organic juice · daylight and condensation
Moving sunlight and a light breeze add freshness around the bottle while keeping the packaging as the hero.
Source: Soku product still
videoImage to video
Minimal watch · macro reflection orbit
A narrow reflection and macro camera path provide motion while the dial, markings, strap, and case require close review.
Source: Soku product still
videoImage to video
Chocolate bar · rich tabletop push-in
Wrapper highlights and one settling cocoa element create tactile food motion without asking the product itself to transform.
Source: Soku product still
videoImage to video
Catalogue flat-lay → five-second product ad
Requested: “the camera drifts across the jackets as daylight moves over the wool.” The product remains in frame while the movement creates a paid-social-ready opening shot.
Source: Live catalogue reference image
Features
What the tool actually does
Image-to-video, not text-to-video
The clip starts from the still you uploaded rather than a description of it, so the footage shows your SKU instead of a plausible-looking bottle, shoe or box.
Preservation rules you do not have to write
Shape, colour, label, proportions, camera discipline, lighting and product prominence are pinned server-side around whatever scene you type.
You describe motion, nothing else
“Slow orbit under soft studio light” is a complete brief here. The commercial craft is supplied for you, so a one-line prompt is not a one-line result.
No invented copy on the frame
The model is told not to add captions, logos or watermarks. Garbled on-video text is what turns a near-miss into an unusable ad, so it is ruled out rather than cleaned up.
Footage, honestly labelled
The output is usable product footage — not a fake finished campaign with a claim, offer, voiceover or legal line your brand never approved.
Already in the campaign workspace
The approved clip lands where your campaigns live, so cutting it into an ad and launching it does not begin with a re-upload.
What happens after generation
Download the result. Keep the evidence.
Every paid run stays in your history with its source, settings, status, cost, and output. Download the approved file immediately; use Canvas later only when you need to build more variants around it.
Start with my assetReal product as the first frame
The model starts from the uploaded still instead of inventing a generic bottle, shoe, or package from a text description.
Commercial prompt wrapping
Soku pins shape, colour, label, proportions, camera discipline, lighting, and product prominence around the scene you type.
No invented wordmarks
The server tells the model not to add captions, logos, or watermarks, because garbled on-video copy turns a near-miss into an unusable ad.
A clip, not a fake finished campaign
The output is usable product footage. It deliberately does not invent a claim, offer, voiceover, CTA, or legal line that was never supplied by your brand.
Three deliberate steps
Upload one clean product image
Use the real packshot, listing image, or approved static ad. Clear edges and readable packaging give the model a stronger identity anchor.
Describe only the movement
Say “slow orbit under soft studio light” or “daylight moves across the surface.” The server supplies the commercial craft and preservation rules.
Review the first and last frame
Check the label, logo, small type, reflections, hands, joins, and product silhouette across the whole clip. Download the shot only after the SKU still looks like the SKU.
Why Soku
Product footage without booking a shoot.
The reason most brands run static product ads is not preference — it is that motion costs a studio day. Animating the packshot you already own moves the price of testing a video concept from a production budget to a generation, while keeping the thing on screen recognisably yours.
Your SKU, not a lookalike
Text-to-video cannot promise the label on the bottle is your label. Starting from the real still is the difference between product footage and product-shaped footage.
The prompt stays short on purpose
Everything that makes a shot look commercial is applied for you. You are asked for the one thing only you know: how it should move.
Review is part of the workflow
Generative motion drifts. First frame, last frame, label, reflections and silhouette are what to check, and we tell you that instead of implying the output is final.
A shot, then a campaign
Standalone generators end at the download. Here the clip sits beside your campaigns, so the agent can launch it and report whether motion beat the static.
Use cases
Who reaches for this, and when
E-commerce
Turn the listing image into a video ad
The catalogue photo you already shot becomes paid-social motion, without re-photographing the range to find out whether video works.
Performance marketer
Test motion against your static winner
Run the animated version of the creative that is already working, in the same audience, and let the result decide whether to fund a shoot.
Agency
Show the concept before the production quote
A client sees the orbit or the light sweep on their own product in the pitch, rather than on a stock mock-up.
DTC brand
Give every SKU a hero shot
Studio days get spent on the flagship. This covers the long tail that would otherwise stay static forever.
Marketplace seller
Meet the video slot in the listing
Placements that reward a video asset stop being off-limits because there was never a budget to film one.
Creative team
Storyboard a shot before booking it
Generate the move you are considering and take it into the production conversation instead of describing it.
Specifications
Input
One product still, and one sentence about how the shot should move.
- Source
- Packshot, catalogue image or approved product still
- Best results
- Sharp, well lit, whole product visible, minimal motion blur
- Background
- Simple backgrounds give the model room to move the camera without confusing the product edge
- Prompt
- Movement only — orbit, macro push-in, turntable, light sweep, product landing
- Supplied for you
- Shape, colour, label and proportion locks, camera discipline, lighting, product prominence
Output
Product footage, deliberately without the campaign wrapped around it.
- Duration
- 4–15 seconds, selectable
- Resolution
- 480p or 720p
- Cost
- Scales with duration and resolution, shown before you generate
- Included
- A complete playable video file
- Not included
- Headline, claim, offer, voiceover, captions, CTA, legal line, end card
- What to review
- Label and pack text, logos, reflective surfaces, hands, joins, silhouette across the whole clip
Alternatives
How this compares to the other ways of doing it
If you want motion on a product, the realistic options are a shoot, a text-to-video model, a template animator, or this. They differ mostly in whether the product on screen is actually yours.
Is it your exact product
- Soku
- Yes — your still is the first frame
- Text-to-video
- No — the model invents a lookalike
- Template animators
- Yes, but as a cut-out on a preset
- Studio shoot
- Yes
Camera movement
- Soku
- Generated around the real product
- Text-to-video
- Generated around an invented one
- Template animators
- Fixed to the template
- Studio shoot
- Anything you can shoot
Needs a brief
- Soku
- One line about the movement
- Text-to-video
- A long, carefully engineered prompt
- Template animators
- A template choice
- Studio shoot
- A full production brief
Invents on-frame copy
- Soku
- No — explicitly ruled out
- Text-to-video
- Often, and often garbled
- Template animators
- Only what you type
- Studio shoot
- No
Time to a testable clip
- Soku
- One generation
- Text-to-video
- One generation
- Template animators
- Minutes
- Studio shoot
- Days to weeks
Cost shape
- Soku
- Credits per run
- Text-to-video
- Credits per run
- Template animators
- Subscription
- Studio shoot
- Production budget
Comparison is by category, not by vendor — the specific tools in each column change faster than this page does.
Pricing
Pay per clip, not per seat
Generation is billed in credits, so testing whether motion beats your static costs one clip rather than a subscription decision.
One run is one clip. Cost scales with duration and resolution, is shown before you generate, and is recorded against that run in your history.
Free
$0/ month
No card required
- Try the tool on your own asset
- 1 brand, 1 member
Creator
$19/ month
7,000 credits / month
- Where most tool-page visitors land
- Full generation + deploy
Starter
$49/ month
20,000 credits / month
- Multiple brands and teammates
- Cheaper per credit than top-ups
Prices are per month, billed monthly. See all plans and the credit calculator.
Questions before you run it
- Will the video show my exact product?
- It starts from your exact uploaded still and is instructed to preserve the product shape, colour, label, and proportions. It is still generative motion, so inspect packaging text, logos, reflective surfaces, and fine product details before publishing.
- Is this different from the AI Product Video Generator?
- Yes. The older AI Product Video Generator is text-to-video and cannot guarantee your real SKU. This page is image-to-video: your real product image is the source and the prompt describes how that shot moves.
- What kind of source image works best?
- Use a sharp, well-lit product image with the whole item visible and minimal motion blur. A simple background gives the model space to add camera movement without confusing the product edge.
- How long is the generated ad?
- You can select 4–15 seconds at 480p or 720p. Credit cost scales with duration and resolution and is shown before you generate.
- Does it create a complete ad with headline and CTA?
- No. It creates the product footage and deliberately avoids inventing copy. Add your approved hook, claim, voiceover, captions, offer, legal line, and end card in your editor or downstream campaign workflow.
Find out whether your product works in motion.
Upload one packshot, describe a single shot, and check the label at full size before it ever carries spend.
Start with my asset
