Describe the shot, not the story
The model renders one continuous take. Say where the camera is, what is in frame, what moves and how it is lit. A description that spans three locations gets you one confused location.
Write the shot you want and get it back as footage — no camera, no stock library, no upload. Every run here goes to Seedance 2.0 Mini, which generates the audio with the picture rather than laying a track over it afterwards.Write the shot you want and get it back as footage — no camera, no stock library, no upload.
The model renders one continuous take. Say where the camera is, what is in frame, what moves and how it is lit. A description that spans three locations gets you one confused location.
Anywhere from 4 to 15 seconds, in 9:16, 1:1 or 16:9. Cost scales with the seconds you ask for, so it is worth finding the prompt at 4 seconds before you render it at 12.
A clip that works is rarely a finished ad. Hand the output into the Creatives canvas to cut it, caption it, resize it for a second placement, or run it as one arm of a test.
Use cases
Performance marketers
The expensive part of testing a new angle is producing footage for it. Generating the shot turns an untested idea into something you can put live in an afternoon, and only the angles that survive earn a real production budget.
Brand and content teams
Stock reliably has the obvious frame and never has the specific one. When the brief calls for your product on a particular surface in a particular light, describing it is faster than searching for something close enough.
Founders without a creative team
A static image and a video cost the same to run and do not perform the same. Where the alternative is no video at all, a generated clip is the difference between having a video ad and not having one.