Similarweb Pricing (2026): What the Plans Cost and What You Get

Every number in the tables below was read off Similarweb's own pricing pages on 2026-10-13, logged out, from a US vantage: Web Intelligence (also served at similarweb.com/corp/pricing), AI Search Intelligence and Sales Intelligence. We cross-checked the Web Intelligence prices against the structured product data embedded in the same page, which lists the same six figures. Supporting sources, read the same day: Similarweb's help center article on data credits and the pricing page FAQ.

The annual-versus-monthly math and the team-cost examples further down are ours. Similarweb publishes per-user, per-plan prices; the questions a budget owner asks need a little arithmetic on top. If you're comparing tools rather than budgeting for Similarweb, the ranked options are on Similarweb alternatives.

Similarweb Web Intelligence Plans and Prices (Last Updated 2026-10-13)

Similarweb's pricing page has two tabs: Entrepreneurs (the self-serve plans below) and Businesses & Enterprises (custom). A visitor landing on the page sees the business tab first, with only "Talk to sales," which is why the self-serve prices are easy to miss.

Source: similarweb.com Web Intelligence pricing page, Entrepreneurs and Businesses & Enterprises tabs, 2026-10-13. "Not listed" means the plan card doesn't mention it; the FAQ says premium or locked features need a custom package.

What a year costs

From the table, per user:

Three things the table makes visible:

• The entry plan has by far the biggest annual discount. Paying monthly for Competitive Intelligence costs 59% more than paying yearly. On the two bundles the gap is about 20%. If you're only going to try the entry plan for a few months, the monthly price is the honest one to budget.
• Ads cost $209 a month on top of SEO. On annual billing the step from the SEO & AEO plan ($333) to the Ads plan ($542) is $209 a month, or $2,508 a year, and there's no way to buy the ads module without the SEO and AEO modules underneath it.
• Every self-serve plan is one user. None of the three cards offers an add-on seat. A second person means a second plan or a conversation with sales; the page doesn't publish a per-seat price.

The Other Similarweb Products With Published Prices

Similarweb sells several separate products. Two of them list self-serve prices; the rest are sales-only.

Sources: similarweb.com/packages/ai-search, /packages/sales, /packages/app, /packages/retail and /packages/stock, 2026-10-13.

The AI Search page also lists the same $333 and $542 bundles as Web Intelligence, ordered with AI visibility first. They're the same plans reached from a different door. If AI visibility is all you need, the $99 entry plan is the cheapest way into Similarweb.

The API and Data Credits

This is the part of Similarweb's pricing with the fewest published numbers, so we'll say exactly what is and isn't on the page.

Published:

• The pricing FAQ: "API is available as part of our customized packages for Businesses. You can also purchase the Similarweb API as a standalone product without a full platform subscription." To get pricing, you contact sales, select "API" in the form, and describe your needs.
• The Businesses & Enterprises tab lists "real-time and bulk APIs," BI tool integrations, "MCP for AI workflows" and custom data feeds to Snowflake, AWS and others.
• The data credits article (updated 2026-10-12): data credits are "the single currency" for getting data out of Similarweb. REST API calls, Batch API jobs, MCP requests and Data Exporter downloads all consume credits "based on the number of results you receive." The balance renews on the 1st of every month. Admins set one monthly limit per user that covers all of those tools, and one key works across the REST and Batch APIs.
• The Sales Intelligence Individual plan ($99 / $129) lists 1,000 data credits; Business and Enterprise list "Custom."

Not published: a dollar price for the API, a dollar price per data credit, how many credits a given endpoint costs, or a credit allowance on the Web Intelligence self-serve plans.

So you can't compute an API budget from the website. What you can do is ask sales for three numbers: the monthly credit allowance, the credit cost of the specific endpoints you'll call (visits, channels, keywords), and the price of extra credits.

One real per-call data point. Similarweb data is also resold through third-party API gateways. On 2026-10-13 we pulled two Similarweb datasets for our own domain through the AIsa gateway that Soku's Similarweb connector uses: a six-month visits trend cost $0.45 and three months of marketing-channel data cost $1.575, per the gateway's cost headers. That's a reseller's price, not Similarweb's, and it reaches only part of the API (worldwide or US, about three closed months). It's a useful reference if you only need a few lookups a month and not a contract.

What a Team Really Pays

Similarweb's self-serve cards are single-user, so team pricing is where assumptions start. Ours, labelled:

• One analyst, competitive intelligence only: $1,500 a year on annual billing. This is the cheapest real Similarweb seat.
• One performance marketer who needs ad intelligence: $6,504 a year on annual billing, or $7,788 paid monthly, because ads only come in the top bundle.
• Three marketers, each with the SEO & AEO plan: if Similarweb sells three self-serve plans to one company (the page doesn't say either way), that's 3 × $3,996 = $11,988 a year, with no shared workspace listed. At that point the Businesses & Enterprises conversation is worth having, because it's where multi-user access, country filters and the API live. We can't tell you what it costs; nobody publishes it.

Ways to Pay Less

• Pay annually on the entry plan, if you're sure. It's the only plan where the saving is close to 40%.
• Start from the right product. If you only want AI visibility, AI Search Intelligence starts at $99. If you only want prospecting, Sales Intelligence starts at $99. Both are cheaper than Web Intelligence.
• Use the free website data first. Similarweb's public pages give a high-level view of any domain; check whether that already answers your question before you subscribe.
• Don't buy it to measure yourself. For your own site, Google Analytics and Search Console are free and measured. We compared Similarweb's estimates for soku.ai with our Search Console data in the Similarweb review; the gap is large enough that you shouldn't pay for a model of numbers you already have.
• Cancel cleanly. The FAQ says self-serve plans are cancelled in-platform and run to the end of the paid period. Business contracts follow their own termination terms.

How We Read the Page

The self-serve tab didn't appear in a plain fetch of similarweb.com/corp/pricing: the default view is the business tab with "Talk to sales." The Entrepreneurs tab is served at similarweb.com/packages/web/?type=Individuals, which we rendered from a US vantage on 2026-10-13. Its six prices match the Offer data in the page's own structured markup. Prices may differ by region, and Similarweb changes plan names often; check the live page before you buy.

Frequently Asked Questions

How much does Similarweb cost per month in 2026?

Similarweb's Web Intelligence pricing page lists three self-serve plans on 2026-10-13. Competitive Intelligence is $125 a month billed annually or $199 billed monthly. Competitive Intel & SEO & AEO is $333 billed annually or $399 monthly. Competitive Intel, SEO & AEO & Ads is $542 billed annually or $649 monthly. Each includes 1 user. Businesses & Enterprises packages are custom-priced through sales.

Does Similarweb have a free plan?

There is no $0 plan on the pricing page. Each self-serve card has a 'Try for free' button, and the FAQ says you can start a free trial and switch between trials through support; the page doesn't state the trial length. Similarweb's website also shows free, high-level data for any domain, which the FAQ describes as a limited set of features without deeper drill-downs.

How much is the Similarweb API?

Similarweb doesn't publish an API price. Its pricing FAQ says the API is available as part of customized packages for businesses, or as a standalone product, and that you get pricing by contacting sales and selecting 'API' in the form. API, MCP and Data Exporter usage draws on data credits, which its help center says are consumed by the number of results returned and renew on the 1st of each month. No dollar price per credit is published.

What are Similarweb data credits?

Similarweb's help center calls data credits 'the single currency' for pulling data out of the platform. They're consumed by REST API calls, Batch API jobs, MCP requests and report downloads, based on the number of results returned. The balance renews on the 1st of every month, and admins can set one monthly limit per user across all of those tools. The Sales Intelligence Individual plan lists 1,000 data credits; Web Intelligence's self-serve cards don't list a credit allowance.

How much do you save with Similarweb annual billing?

It depends on the plan. Competitive Intelligence is $125 a month billed annually against $199 monthly, a 37% saving ($1,500 against $2,388 a year). The two larger bundles save about 16.5%: $333 against $399, and $542 against $649. AI Search Intelligence's entry plan is $99 against $129, about 23%. The pricing FAQ says that to switch an existing subscription to annual billing you open a ticket with Similarweb support.

Which Similarweb plan includes ad intelligence?

Only the top self-serve Web Intelligence plan, Competitive Intel, SEO & AEO & Ads, at $542 a month billed annually or $649 monthly. Its Ad Intelligence section lists creative and campaign insights, search and display insights, advertiser demand signals and ad spend. The two cheaper plans don't include it. Business packages add an Ads Intel Suite with publisher, paid search, display and social ad analysis, at custom pricing.

How do I cancel a Similarweb subscription?

Similarweb's pricing FAQ says self-serve 'Similarweb for Entrepreneurs' subscriptions can be cancelled from the subscription page inside the platform; the plan won't renew and you keep access until the end of the current billing period. For 'Similarweb for Business' packages, termination terms are set by your contract, and you contact your account representative or support.