- Can it keep the same character across several clips?
- No, and this is the limit that matters most in animation. Each run is independent, so a mascot generated twice will not be the same mascot — proportions, colours and face will drift, and in a stylised frame that drift is far more visible than it would be in live action. Design around it: build ads around objects, transformations and environments rather than around a recurring character, or keep a character to a single continuous clip.
- What animation styles actually work?
- Styles with a strong, nameable visual signature work best: flat 2D vector with limited palettes, claymation and stop-motion, isometric 3D motion graphics, and paper-craft. What works less well is anything defined by fine consistent linework across many frames — traditional cel animation and detailed anime tend to shimmer, because line detail is exactly what varies frame to frame.
- Can it animate my logo or put text on screen?
- Not reliably, and you should not ask it to. Generated text in video is frequently malformed, and a logo will come back as an approximation of your logo rather than your logo. Generate the animated scene here and composite real type and the real logo file over it in the Creatives canvas, which is also the only way to guarantee the mark is correct.
- How is this different from your other video tools?
- Same engine, different premise. The live-action pages are written for clips that have to pass as footage, and their whole copy is about hooks and realism. This page is written for output that is stylised on purpose, so the prompting advice is about technique, easing and palette instead. If you want a photoreal clip, use text to video AI; if you want something that looks drawn or built, this is the page.
- What does it cost?
- You get free credits when you sign up on this page. After that each run is charged per second of output, with 480p at roughly half the rate of 720p. Style exploration is cheap at 4 seconds and 480p — and because style is the thing you are actually iterating on here, that is where most of your runs should be before you render the one you will ship.