Describe the design and its job
Say what it is for — a seasonal promo, a price-led offer tile, a launch key visual — and where the copy has to go. "Leave the upper third clear for a headline" is a more useful instruction here than any adjective.
Most image tools are built around a subject: a person, a product, a place. Ad design is built around a shape — where the headline sits, how much room the offer needs, what has to survive being cropped to a square. Describe the layout and this renders it.Most image tools are built around a subject: a person, a product, a place.
Say what it is for — a seasonal promo, a price-led offer tile, a launch key visual — and where the copy has to go. "Leave the upper third clear for a headline" is a more useful instruction here than any adjective.
Square for feed, 4:5 for the taller feed unit, 9:16 for stories and Reels, 16:9 for display and YouTube.
Set the real headline over the space you reserved, then produce the other sizes from the same design instead of regenerating from scratch.
Use cases
A sale runs next week and nothing has been designed for it. Produce a set of on-theme backgrounds with the copy space already planned, and put the offer on top.
Put six real directions in front of the team on day one instead of describing them in a document. Cheap enough to throw five away.
The formats nobody budgets a designer for still need to exist. Generate the backgrounds, drop in the message, ship the placement.