Soku AIBlog
Insights, tutorials, and updates from the Soku AI team.
Google Ads Creative Audit: Diagnosing Ad Fatigue and Ad Strength with AI
A structural Google Ads creative audit with AI: disapproved ads, RSA counts, headline coverage, Ad Strength read honestly, PMax asset health, and a fatigue detection chain that uses frequency, CTR, CPM, and CPC confirmation to decide kill vs refresh vs watch.
12 min read · July 7, 2026
Google Ads Quality Score Audit: How to Find and Fix Low-QS Keywords with AI
A complete Google Ads Quality Score audit method: spend-weighted QS, low-QS spend share, and per-keyword root cause diagnosis (expected CTR, ad relevance, landing page) — with the exact thresholds an AI agent uses and the fix playbook for each root cause.
12 min read · July 7, 2026
Google Ads Search Terms Audit: Cutting Wasted Spend with an AI Agent
How to audit the Google Ads search terms report with an AI agent: waste classification with a semantic veto, the Lin-Rodnitzky ratio, negative keyword mining with ad group / campaign / account layer selection, and the guards that prevent over-negation.
12 min read · July 7, 2026
Meta Business Agent: The Complete Guide for Advertisers
Meta Business Agent and the AI Business Assistant put an agent on both sides of your funnel. Here's the complete advertiser's guide — what each surface does, how to set it up, where it falls short of a human media buyer, and the operating model it implies for your ad team.
28 min read · July 6, 2026
Meta Business Agent vs a Human Media Buyer: What Actually Changes
A criterion-by-criterion comparison of Meta's Business Agent against a human media buyer — speed, cost, creative judgment, account strategy, and accountability — with a defensible thesis on where each one still wins in 2026.
13 min read · July 6, 2026
Data Manager API Setup Guide for Google Ads and GA4 Events
A practical setup guide for using Google's Data Manager API with Google Ads offline conversions, GA4 web and app events, first-party identifiers, dedupe keys, routing rules, and monitoring.
12 min read · July 2, 2026
Data Manager API vs Measurement Protocol vs Google Ads API
A practical comparison of Google's Data Manager API, GA4 Measurement Protocol, Google Ads API offline conversion uploads, and Google Ads API reporting surfaces for first-party marketing signals.
11 min read · July 2, 2026
Google Data Manager API for AI Ad Teams: The Complete Guide
A complete AI-marketer guide to Google's Data Manager API: offline conversions, GA4 event ingestion, GMP destinations, Customer Match composite data, migration paths, and how to design a safer first-party signal pipeline.
15 min read · July 2, 2026
Google Data Manager API Customer Match and GMP Destinations
What Google's Data Manager API update means for Customer Match composite data, IP ingestion, Campaign Manager 360, Search Ads 360, Display & Video 360, and offline conversion routing.
10 min read · July 2, 2026
Claude Sonnet 5 Ad Automation Test: A 12-Task Evaluation for Media Buyers
A practical Claude Sonnet 5 ad automation test suite for Meta, Google Ads, creative refresh, reporting, tracking, and approval-gated media buying workflows.
14 min read · July 1, 2026
Claude Sonnet 5 for AI Marketers: Agentic Ads, Pricing, and Workflow Guide
Claude Sonnet 5 is Anthropic's most agentic Sonnet model yet. Here is what it changes for marketing teams running Meta, Google, TikTok, reporting, and creative workflows.
25 min read · July 1, 2026
Claude Sonnet 5 vs Opus 4.8 for Marketing Agents
Claude Sonnet 5 vs Opus 4.8 for marketing agents: when to use Sonnet 5 for daily ad workflows, when to escalate to Opus, and how pricing changes the routing decision.
11 min read · July 1, 2026