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Insights, tutorials, and updates from the Soku AI team.

AI Warm Intro Finder: How Claude Fable 5 Maps the Warmest Path into Any Account
AI & Marketing

AI Warm Intro Finder: How Claude Fable 5 Maps the Warmest Path into Any Account

Cold outreach converts at 1%; warm intros at 30%+. Here's the warm-intro-finder workflow that Claude Fable 5 just made dramatically better — connect your data via MCP, give the model filter freedom, and get a tiered warmth map into any target account.

10 min read · June 10, 2026

ChatGPT Ads Attribution: How Tracking Works Without Third-Party Cookies (2026)
AI & Marketing

ChatGPT Ads Attribution: How Tracking Works Without Third-Party Cookies (2026)

How ChatGPT ads measurement actually works: the pixel, the Conversions API, event deduplication, the privacy model, and why a 28-day attribution window is non-negotiable for judging the channel.

10 min read · June 10, 2026

ChatGPT Ads Manager: A Hands-On First Look at OpenAI's Self-Serve Beta (2026)
AI & Marketing

ChatGPT Ads Manager: A Hands-On First Look at OpenAI's Self-Serve Beta (2026)

OpenAI opened its self-serve ChatGPT Ads Manager to all US advertisers in May 2026. We walk through the account setup, campaign structure, context-hint targeting, and what early CPC, CPM, and CTR data actually says — plus where the platform still falls short.

12 min read · June 10, 2026

ChatGPT Ads vs Google Ads vs Meta Ads: Where Each Fits in 2026
AI & Marketing

ChatGPT Ads vs Google Ads vs Meta Ads: Where Each Fits in 2026

A performance marketer's comparison of ChatGPT Ads, Google Ads, and Meta Ads in 2026 — targeting models, pricing, CTR and conversion benchmarks, measurement maturity, and how to split a test budget across all three.

11 min read · June 10, 2026

We Tested Claude Fable 5 on Ad Copy & Campaign Analysis: Here's What Changed
AI & Marketing

We Tested Claude Fable 5 on Ad Copy & Campaign Analysis: Here's What Changed

One day after launch, we ran Claude Fable 5 through three real marketing tasks — constraint-compressed ad copy, a messy campaign diagnosis, and raw short-copy creativity. Two clear wins, one honest tie, and the real outputs to judge for yourself.

9 min read · June 10, 2026

Claude Fable 5: What Anthropic's New Frontier Model Means for Marketing & GTM Teams
AI & Marketing

Claude Fable 5: What Anthropic's New Frontier Model Means for Marketing & GTM Teams

Anthropic launched Claude Fable 5 on June 9, 2026 — its first public Mythos-class model. Here's what the benchmarks, pricing, and 'longer tasks, larger lead' profile mean for marketing, sales, and GTM teams in practice.

9 min read · June 10, 2026

Claude for Marketing & Sales: The Complete Guide (2026)
AI & Marketing

Claude for Marketing & Sales: The Complete Guide (2026)

How marketing and GTM teams actually use Claude in 2026 — the model lineup after Fable 5, the highest-value use cases, connecting Claude to Meta/Google/TikTok via MCP, costs, governance, and where to go deeper.

14 min read · June 10, 2026

How to Run ChatGPT Ads with Soku: Pixel + CAPI Setup Guide (2026)
AI & Marketing

How to Run ChatGPT Ads with Soku: Pixel + CAPI Setup Guide (2026)

A step-by-step guide to running ChatGPT Ads with Soku: install the Soku tracking pixel, verify it's firing, wire up server-side conversions (CAPI), and let the AI ads agent manage the channel alongside Meta and Google.

9 min read · June 10, 2026

How to Connect TikTok Ads to Claude (MCP Guide, 2026)
AI & Marketing

How to Connect TikTok Ads to Claude (MCP Guide, 2026)

A practical 2026 walkthrough for connecting TikTok Ads to Claude via MCP — register a Marketing API app, authorize an advertiser, add a third-party MCP server to Claude Desktop, Claude.ai, or Claude Code, and run your first read-only prompt.

9 min read · June 9, 2026

TikTok Ads MCP: The Complete Guide (2026)
AI & Marketing

TikTok Ads MCP: The Complete Guide (2026)

TikTok announced an official Ads MCP server at TikTok World 2026 — what it is, what was actually confirmed vs. still unshipped, the third-party servers you can use today, how it compares to Meta and Google's MCPs, and the agent operating model to prepare now.

14 min read · June 9, 2026

Open-Source TikTok Ads MCP Servers (2026)
AI & Marketing

Open-Source TikTok Ads MCP Servers (2026)

A working list of the open-source and third-party TikTok Ads MCP servers you can actually run today — what each wraps, read-only vs read-write, maturity, and the account-safety trade-offs of running one on your own token.

10 min read · June 9, 2026

TikTok Marketing API v1.3 Explained (2026)
AI & Marketing

TikTok Marketing API v1.3 Explained (2026)

A developer-grade explainer of the TikTok Marketing API v1.3 — the base path, OAuth 2.0 auth flow, object hierarchy, core endpoint groups, reporting, the Events API, and rate limits that every TikTok Ads MCP wraps.

12 min read · June 9, 2026

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