Soku is a generalist marketing agent. The fastest way to use it: find the situation you're in below, and run the skills paired with it. The ⭐ row is the best first move.

To run any of these, just describe the goal in chat — optionally @mention the skill to point the agent at that exact playbook.

Starting from zero (cold start)

Move	Skills
⭐ Pre-flight feasibility check — give a CPA target and budget, find out if it's achievable and how much time/money it takes	`ads-pre-flight`
See what competitors are running — keywords, landing pages, social creative	`competitive-analysis`
Draft a first media plan — account structure + keywords + creative strategy	`ads-media-plan` → `deploy-ads`

ROAS is low / spend feels wasted

Move	Skills
⭐ Account spend audit — pinpoint where budget is wasted	`ad-inspection-google` / `ad-inspection-meta`
Search-term waste diagnosis — Waste / Funnel / Healthy buckets + negative mining	`audit-search-terms`
Quality Score diagnosis — high-spend, low-score keywords	`audit-quality-score`
Landing-page funnel optimization — improve without touching ad data	`landing-page-spy`

ROAS drops when you scale

Move	Skills
⭐ Diagnose scaling anomalies — why CPA rose, how impression share shifted	`ad-inspection-google`
Device / placement bid optimization — recompute bids after scaling	`optimize-device-bids`
Check for tracking drift — scaled data is often a tracking problem	`audit-tracking`

Too much manual campaign building

Move	Skills
⭐ Build campaigns straight from a media plan	`ads-media-plan` → `deploy-ads`
Copy an existing campaign in bulk	`deploy-ads` (copy mode)
Bulk-edit existing campaigns	`deploy-ads` (modify mode)

Can't find a winning hook

Move	Skills
⭐ Generate hook variations in bulk — 5–10 concepts from a landing page	`generate-ad-creative --variations N`
Study competitors' winning hooks (Gemini video analysis)	`ad-creative-spy`
Diagnose why current creative isn't working	`audit-creative`

Creative fatigue

Move	Skills
⭐ Diagnose fatigue — frequency / fatigue signals + refresh advice	`audit-creative`
Generate new static creative from a landing page	`generate-ad-creative`
Produce short-form video creative end to end	`video-creative-pipeline`

Cross-channel budget allocation

Move	Skills
⭐ Compare Google + Meta actuals across dimensions	`ads-report`
Rebuild a cross-channel media plan with a budget split	`ads-media-plan`
Per-channel account checkups to find leaks	`ad-inspection-google` + `ad-inspection-meta`

Manual reporting takes too long

Move	Skills
⭐ Auto daily/weekly reports — trends + breakdowns + KPI status	`ads-report`
Connect GA4 for full-site performance	`ga4`
Track optimization impact against a baseline	`optimization-tracker`