Soku AIBlog
Insights, tutorials, and updates from the Soku AI team.
Campaign Naming Convention Template for Paid Media Teams
A campaign naming convention that survives an account audit: a fixed field order for campaigns, ad sets and ads, closed vocabularies you can validate, ready-to-copy taxonomies for Meta, Google, TikTok and LinkedIn, and the migration path for renaming an account that is already a mess.
13 min read · August 17, 2026
MER vs ROAS: Which Metric Should Actually Run Your Budget
MER (Marketing Efficiency Ratio) and ROAS answer different questions, and using the wrong one is how accounts end up profitable on paper and shrinking in the bank. What MER means, the exact formulas, the arithmetic that shows why blended and platform ROAS diverge, and a decision rule for which number gets to move budget.
13 min read · August 17, 2026
Meta Ads Account Structure: The Campaign, Ad Set and Ad Blueprint
How to structure a Meta Ads account so it learns instead of fragmenting: what each of the three levels actually controls, the consolidation rule that follows from how the learning phase works, where Advantage+ changes the answer, audience overlap and why it is not the bogeyman people claim, and a testing architecture that survives scaling.
15 min read · August 17, 2026
Free PPC Report Template for Google, Meta and LinkedIn Ads
A cross-channel PPC report template that survives a client question: the exact metrics to pull from Google, Meta and LinkedIn, the derived columns worth calculating, the two views a report needs, the metrics to deliberately leave out, and the reconciliation note that stops a stakeholder from summing numbers that cannot be summed.
14 min read · August 17, 2026
Reach vs Impressions vs Frequency: What Each Metric Actually Means
Reach, impressions and frequency are one metric split three ways — impressions ÷ reach = frequency. What each actually counts, why your platform totals never add up across channels, the deduplication problem nobody mentions, and how to tell a reach problem from a frequency problem before you change a budget.
12 min read · August 17, 2026
ChatGPT Ads Product Feeds Now Accept CSV and Hosted URL
OpenAI opened ChatGPT Ads product feed ingestion to CSV/TXT upload and hosted URL alongside SFTP — and added a two-week item expiry. Its own docs still say SFTP-only in two places. What changed, what the contradiction means, and what to do. Verified 2026-08-13.
12 min read · August 13, 2026
Google Ads Optimization Checklist: Weekly, Monthly, Quarterly
Not an audit. A recurring operating cadence for Google Ads — what to check weekly, monthly and quarterly, and the decision rule for each check so the checklist produces actions instead of observations. Verified 2026-08-13.
16 min read · August 13, 2026
Free Google Ads Reporting Template (2026)
A free Google Ads reporting template you can copy in one click — no signup, no connector, no trial. Search, Shopping and Performance Max tabs, the exact metric definitions each one needs, and the reporting mistakes that make good accounts look bad. Verified 2026-08-13.
14 min read · August 13, 2026
Marketing Mix Modeling for Paid Media Teams
Marketing mix modeling explained for people who buy media: what MMM can and cannot answer, the data volume it genuinely needs, adstock and saturation in plain arithmetic, why it disagrees with your ad platforms by design, and the four failure modes that produce confident wrong answers.
16 min read · August 12, 2026
Best Ad Spy Tools in 2026: 10 Platforms Compared
Four of the ten best ad spy tools are free, official, and run by the ad platforms themselves — which changes what the paid six are actually selling. Real 2026 pricing where vendors publish it, an honest note where they don't, and the coverage wall that limits every tool on this list. Verified 2026-08-11.
15 min read · August 11, 2026
ChatGPT Ads Now Prohibits Individual Housing and Job Listing Ads (Policy v1.4)
OpenAI's ad policies moved to v1.4 on 10 August 2026, adding a Housing and Jobs section that prohibits ads for individual job listings and housing rentals or sales — with a carve-out for platforms. A second, unannounced change added an ad preview endpoint to the Ads API. Neither appeared in an advertiser email. Verified 2026-08-11.
12 min read · August 11, 2026
Free Media Plan Template for Paid Advertising
A free media plan template that actually calculates something — budget split, forecast impressions, clicks, conversions, CAC and ROAS from your own assumptions, plus a reconciliation block that catches the two errors most media plans ship with. Download the CSV, or build it yourself from the column spec.
12 min read · August 11, 2026