Soku AIBlog
Insights, tutorials, and updates from the Soku AI team.
Google Ads Campaign Structure: The 2026 Account Blueprint
The SKAG era is over and PMax absorbed most of the levers that made structure matter. What structure is still for in 2026: budget boundaries, bidding boundaries, reporting boundaries, and negative-keyword control. A full account blueprint with the real Google limits. Verified 2026-08-14.
15 min read · August 14, 2026
ChatGPT Ads Product Feeds Now Accept CSV and Hosted URL
OpenAI opened ChatGPT Ads product feed ingestion to CSV/TXT upload and hosted URL alongside SFTP — and added a two-week item expiry. Its own docs still say SFTP-only in two places. What changed, what the contradiction means, and what to do. Verified 2026-08-13.
12 min read · August 13, 2026
Google Ads Optimization Checklist: Weekly, Monthly, Quarterly
Not an audit. A recurring operating cadence for Google Ads — what to check weekly, monthly and quarterly, and the decision rule for each check so the checklist produces actions instead of observations. Verified 2026-08-13.
16 min read · August 13, 2026
Free Google Ads Reporting Template (2026)
A free Google Ads reporting template you can copy in one click — no signup, no connector, no trial. Search, Shopping and Performance Max tabs, the exact metric definitions each one needs, and the reporting mistakes that make good accounts look bad. Verified 2026-08-13.
14 min read · August 13, 2026
Instagram Post Size Guide 2026: Every Format and Safe Zone
Instagram post size in 2026: 1080×1350 for feed, but the profile grid previews at 3:4 — so the two crops disagree and most cheat sheets never mention it. Every organic format, the exact overlap zone, and where text actually survives. Verified 2026-08-13.
12 min read · August 13, 2026
Instagram Stories Ads Examples: 25 Worth Copying
25 Instagram Stories ad patterns that survive a full-screen, sound-off, thumb-ready placement — grouped by the job each one does, with the safe-zone maths that decides whether any of them render. Verified 2026-08-13.
14 min read · August 13, 2026
LinkedIn Ad Examples: 20 B2B Ads That Worked
20 LinkedIn ad examples by format — with the specs each one needs, why it works, and how to pull up the real thing in LinkedIn's Ad Library yourself. Honest about which results are published and which are pattern-level. Verified 2026-08-13.
15 min read · August 13, 2026
ChatGPT Ads Now Reports View-Through Conversions — And They Do Not Count Toward Your Conversion Total
On 2026-08-12 OpenAI's ChatGPT Ads developer documentation gained view-through attribution across the Measurement Pixel, the Conversions API and the insights endpoints. View-through conversions use a fixed one-day window, are reported separately at campaign level, and are explicitly excluded from Conversions, CPA, bidding and billing. The exact official wording, what it changes about reading your reports, and the one thing the help centre still does not mention.
13 min read · August 12, 2026
Feed-Driven Creative: When Your Catalog Is the Ad
Feed-driven creative assembles the ad at serve time from your product feed — which means the creative brief is a data quality problem, and it is usually owned by a team that has never been told the feed is now advertising copy.
11 min read · August 12, 2026
Generative AI Display Advertising Is Now the Default
Google is retiring standalone Display campaigns into Demand Gen — no new Display campaigns from January 2027. Five of the eight generative AI creative features in Demand Gen are on by default, which means the question is no longer whether to use AI for display, but which defaults to turn off.
12 min read · August 12, 2026
Google Ads Match Types in 2026: Phrase, Exact and Broad
Google Ads match types explained from Google's own documentation: what broad, phrase and exact actually mean now that all three match on meaning, the close-variant rule you cannot opt out of, how Google picks which keyword serves when several are eligible, and why the old three-tier account structure is now actively harmful. Verified 2026-08-12.
15 min read · August 12, 2026
Marketing Mix Modeling for Paid Media Teams
Marketing mix modeling explained for people who buy media: what MMM can and cannot answer, the data volume it genuinely needs, adstock and saturation in plain arithmetic, why it disagrees with your ad platforms by design, and the four failure modes that produce confident wrong answers.
16 min read · August 12, 2026