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Insights, tutorials, and updates from the Soku AI team.

Google Ads API Basic vs Standard Access: Which Do You Need? (2026)
A decision guide to Google Ads API access levels. Compare Basic vs Standard on operations/day limits, eligible use cases, and review requirements — plus how 2026 brand verification speeds the Basic review and how AI ad teams should choose.
11 min read · July 8, 2026

Google Ads API Access & Brand Verification (2026): The Complete Guide
The complete 2026 guide to Google Ads API access levels and brand verification: the Test/Explorer/Basic/Standard ladder, how brand verification accelerates Basic Access review, what changed with v24.2 multi-party approvals, and what it all means for AI ad-automation agents.
16 min read · July 8, 2026

Multi-Party Approvals & v24.2: Google Ads API Access Governance in 2026
Google Ads API v24.2 ships multi-party approvals (MPA) — a second-admin gate on sensitive account actions. Here's what MPA governs, the exact API surface, and how the two-party pattern maps onto AI agents making changes to ad accounts.
7 min read · July 8, 2026

How to Complete Google Ads API Brand Verification, Step by Step (2026)
A step-by-step walkthrough of the new Google Ads API brand verification flow that accelerates Basic Access reviews — prerequisites, exact Cloud Console steps, review timeline, and the rejection reasons that trip up AI ad teams.
10 min read · July 8, 2026

How to Audit a Google Ads Account with an AI Agent (Step-by-Step)
A step-by-step Google Ads audit guide for the AI agent era: conversion tracking, Quality Score, search terms, creative, budgets, bids, and device/geo analysis — with the exact metrics, thresholds, and decision rules an AI agent uses at each step.
16 min read · July 7, 2026

Google Ads Creative Audit: Diagnosing Ad Fatigue and Ad Strength with AI
A structural Google Ads creative audit with AI: disapproved ads, RSA counts, headline coverage, Ad Strength read honestly, PMax asset health, and a fatigue detection chain that uses frequency, CTR, CPM, and CPC confirmation to decide kill vs refresh vs watch.
12 min read · July 7, 2026

Google Ads Quality Score Audit: How to Find and Fix Low-QS Keywords with AI
A complete Google Ads Quality Score audit method: spend-weighted QS, low-QS spend share, and per-keyword root cause diagnosis (expected CTR, ad relevance, landing page) — with the exact thresholds an AI agent uses and the fix playbook for each root cause.
12 min read · July 7, 2026

Google Ads Search Terms Audit: Cutting Wasted Spend with an AI Agent
How to audit the Google Ads search terms report with an AI agent: waste classification with a semantic veto, the Lin-Rodnitzky ratio, negative keyword mining with ad group / campaign / account layer selection, and the guards that prevent over-negation.
12 min read · July 7, 2026

Meta Business Agent: The Complete Guide for Advertisers
Meta Business Agent and the AI Business Assistant put an agent on both sides of your funnel. Here's the complete advertiser's guide — what each surface does, how to set it up, where it falls short of a human media buyer, and the operating model it implies for your ad team.
28 min read · July 6, 2026

Meta Business Agent vs a Human Media Buyer: What Actually Changes
A criterion-by-criterion comparison of Meta's Business Agent against a human media buyer — speed, cost, creative judgment, account strategy, and accountability — with a defensible thesis on where each one still wins in 2026.
13 min read · July 6, 2026

Data Manager API Setup Guide for Google Ads and GA4 Events
A practical setup guide for using Google's Data Manager API with Google Ads offline conversions, GA4 web and app events, first-party identifiers, dedupe keys, routing rules, and monitoring.
12 min read · July 2, 2026

Data Manager API vs Measurement Protocol vs Google Ads API
A practical comparison of Google's Data Manager API, GA4 Measurement Protocol, Google Ads API offline conversion uploads, and Google Ads API reporting surfaces for first-party marketing signals.
11 min read · July 2, 2026