Soku AIBlog
Insights, tutorials, and updates from the Soku AI team.
ChatGPT Ads Conversion Tracking: Set Up User Objects for Accurate Matching
OpenAI is updating ChatGPT Ads conversion tracking to use provided user objects for more accurate matching. Here is what user objects are, why hashed first-party identifiers raise match rates, and how to implement and verify them.
11 min read · June 17, 2026
How to Create ChatGPT Ads Campaigns From Product Feeds
OpenAI's Ads Manager now ingests product feeds and lets you build campaigns straight from your catalog. Here is the step-by-step walkthrough — feed requirements, ingestion, Product Feed campaign setup, and how an AI agent keeps creative fresh at scale.
11 min read · June 17, 2026
How to Get Your First 10 Clients for an AI Ads Agency
A concrete client-acquisition playbook for a brand-new AI ads agency — positioning, a tight target list, the paid-audit-to-retainer motion, outbound templates that work, and how to avoid spray-and-pray. Zero to your first ten clients.
12 min read · June 17, 2026
How to Price an AI Ads Agency (Pricing Models + Margins)
How to price an AI ads agency with real numbers: flat retainer ranges, percentage of ad spend, hybrid base-plus-bonus, value-based logic, and the margin advantage that lets an AI-agent agency price below incumbents and still keep more.
12 min read · June 17, 2026
How to Start an AI Ads Agency in 2026: The Complete Playbook
A practical, operator-grade playbook for starting an AI ads agency in 2026 — the new ad-platform landscape, the AI-agent operating model that changes your margins, niche, offers, stack, pricing, and your first clients.
16 min read · June 17, 2026
How to Start a ChatGPT Ads Agency in 2026 (Step-by-Step Setup)
A step-by-step setup guide on how to start a ChatGPT Ads agency in 2026 — account setup, the campaign workflow, how an AI agent runs execution, pricing, and the honest limits of a beta surface.
9 min read · June 17, 2026
AI Media Buyer Cost vs an Agency: The Real 2026 Math
What does an AI media buyer actually cost versus an agency? A worked 2026 model comparing agency retainers, an in-house buyer plus tools, and an AI agent — with fully-loaded monthly costs and a break-even framing at $30K and $100K in ad spend.
11 min read · June 16, 2026
AI Media Buyer: The Complete 2026 Guide
A practical 2026 buyer's guide to AI media buyers — what they are, how the operating loop actually works, the tool landscape, real costs and ROI, and when to keep a human in the loop.
21 min read · June 16, 2026
AI Media Buyer vs Human Media Buyer: What Actually Changes in 2026
AI media buyer vs human media buyer, decided task by task. We decompose the media-buying job into what AI takes over and what humans keep, with real 2026 adoption and risk data — and why the role shifts from button-pusher to AI supervisor instead of disappearing.
11 min read · June 16, 2026
How to Automate Media Buying with AI for Meta & Google Ads
A practical, step-by-step guide to automating media buying with AI across Meta and Google Ads — wiring an AI layer on top of Advantage+ and Performance Max, setting guardrails, and keeping a human in the loop.
11 min read · June 16, 2026
Best AI Media Buying Tools, Ranked (2026)
An honest, scored ranking of the best AI media buying tools in 2026 — platform-native automation, cross-channel point tools, and AI agents — with a real comparison matrix covering channels, automation depth, setup time, transparency, and price.
13 min read · June 16, 2026
AI Max for Search: The Complete 2026 Guide (Features, Performance Data & When to Use It)
What AI Max for Search is, how it differs from Performance Max and standard Search, the independent performance data you should know, the settings that matter, and a clear framework for when to turn it on — the complete 2026 guide for ad teams.
14 min read · June 15, 2026