Soku AIBlog
Insights, tutorials, and updates from the Soku AI team.
How to Choose an AI Marketing Agency: A Buyer's Checklist for 2026
A buyer's framework for choosing an AI marketing agency in 2026 — a weighted scorecard across six criteria, the green flags that signal a real one, and the red flags that should end the conversation.
11 min read · July 20, 2026
Agent-Ready Product Feeds: The 2026 Playbook for Selling to AI Buyers
AI shopping agents now discover, compare, and buy on your customers' behalf — and they read your product feed, not your homepage. This is the complete playbook for making your Shopify catalog agent-ready across ChatGPT, Google AI Mode, Perplexity, and the paid catalog channels.
30 min read · July 17, 2026
GPT-5.6 in Microsoft 365 Copilot: What It Means for AI Ad Teams
OpenAI made GPT-5.6 the preferred model in Microsoft 365 Copilot. Here is what the Copilot rollout actually changes for marketers running ads through AI agents — model tiers, reasoning depth, and cost.
6 min read · July 16, 2026
Generative Engine Optimization (GEO): How to Get Your Brand Cited by AI Search in 2026
The complete pillar guide to Generative Engine Optimization (GEO): how ChatGPT, Perplexity, and Google AI Overviews pick sources, how to format answers and FAQs so they get quoted, how to detect when AI cites competitors instead of you, and how to measure it.
16 min read · July 15, 2026
Google Video Campaign Groups: What They Mean for AI-Driven Ad Structure
Google just launched Video campaign groups — one reach and frequency goal optimized across multiple YouTube campaigns. The complete pillar guide: the reach-and-frequency model, why Google shipped it, who should use it, how it rewires campaign structure, the frequency-ROI curve, measurement, and how AI automation should model it.
16 min read · July 14, 2026
How to Set Up Google Video Campaign Groups: A Step-by-Step Reach & Frequency Guide
The hands-on operator walkthrough for Video campaign groups in Google Ads: prerequisites, creating the group, setting one reach and frequency goal across campaigns, budgets, bidding, the API/agent path, measurement, and a troubleshooting checklist.
13 min read · July 14, 2026
Reach & Frequency Optimization for Video Ads: How AI Automation Should Structure Campaigns
Reach and frequency optimization is a structure problem, not a slider. Here's the effective-frequency and ad-fatigue math, why per-campaign caps fail at the account level, and how an AI ad-automation system should express one reach/frequency intent per audience-overlap group and measure the sum.
13 min read · July 14, 2026
Video Campaign Groups vs Manual Campaign Splitting: Which Gives You More Control?
A rigorous comparison of Google's new Video campaign groups against the old habit of splitting reach and frequency across separate campaigns — a ranked framework, real scenarios, a migration path, and the honest tradeoff of ceding per-campaign control to a group goal.
13 min read · July 14, 2026
Google Ads AI Transparency Labels: What Advertisers and AI Ad Teams Must Do
Google's new AI transparency labels put a 'How this ad was made' disclosure on Search, YouTube, and Discover ads. Here's what the AI label setting actually requires, who has to flip it, and how AI-driven ad teams should bake disclosure into their workflow before the EU AI Act deadline.
9 min read · July 13, 2026
What Google Ads API Brand Verification Means for AI Ad-Automation Tools
Google Ads API brand verification and the Basic/Standard access model quietly reshape what it takes to build or buy an AI agent that touches client ad accounts. Here's the operating model that reality implies.
10 min read · July 8, 2026
Google Ads API Basic vs Standard Access: Which Do You Need? (2026)
A decision guide to Google Ads API access levels. Compare Basic vs Standard on operations/day limits, eligible use cases, and review requirements — plus how 2026 brand verification speeds the Basic review and how AI ad teams should choose.
11 min read · July 8, 2026
Google Ads API Access & Brand Verification (2026): The Complete Guide
The complete 2026 guide to Google Ads API access levels and brand verification: the Test/Explorer/Basic/Standard ladder, how brand verification accelerates Basic Access review, what changed with v24.2 multi-party approvals, and what it all means for AI ad-automation agents.
16 min read · July 8, 2026