Blog
Insights, tutorials, and updates from the Soku AI team.

Google Ads Auction Insights: How to Read It and What to Do Next
Auction Insights has six metrics with three different denominators, and outranking share is the one everyone misreads. What each metric actually measures, the four competitive patterns they combine into, the under-10% blind spot, and the specific action each pattern calls for.
14 min read · August 3, 2026

How to Make a TikTok Slideshow with AI
Turn one product photo into a TikTok Photo Mode slideshow with AI — multi-angle views, clean-background shots, lifestyle scenes and poster slides. Includes the five-slide structure that works, what to check before you publish, and what to do if your account has no Shoppable Photos access yet.
9 min read · August 3, 2026

Apple Search Ads: The 2026 Advertiser Guide
A working guide to Apple Search Ads in 2026 — now officially Apple Ads. All four placements, how CPT bidding and the CPA cap actually interact, the March 2026 multi-slot expansion that changed what position means, and the three benchmark claims Apple publishes that you should read carefully.
15 min read · July 31, 2026

ChatGPT Ads Daily Budgets Are Now a 7-Day Average: The 2× Day and 7× Week Caps Explained
OpenAI changed how ChatGPT Ads daily budgets work: a daily budget is now an average over seven days, with a hard 2× cap on any single day and 7× across the week. What the official text says, the arithmetic at the $25 minimum, the mid-week proration rule almost nobody will read, and the contradiction OpenAI has not yet cleaned up in its own billing article.
12 min read · July 31, 2026

Best Facebook Ads Reporting Tools in 2026
Facebook Ads reporting tools are three different products people keep conflating — data pipes, report builders, and the free native option. Verified 2026 pricing for Supermetrics, AgencyAnalytics and Whatagraph, the per-destination trap that doubles a Supermetrics bill, and how to tell which category you actually need.
14 min read · July 31, 2026

ChatGPT Ads Measurement Partners: All 15 Integrations and Setup (2026)
OpenAI's ChatGPT Ads help centre now names 8 measurement partners and 7 mobile measurement partners, up from 5 in July. The current list as of 2026-10-05, which partners take an Ads Manager API key and which take a Pixel ID and Conversions API key, what each setup does per OpenAI's text, and what the documentation still does not tell you.
16 min read · July 30, 2026

LinkedIn Ads Library: The Complete Guide to Competitor B2B Ads
LinkedIn's Ad Library shows almost nothing for a US ad and a great deal for an EU one — impressions, date range and targeting parameters. The exploit, the duplication trap, and a workflow for real B2B competitor research.
14 min read · July 30, 2026

TikTok Creative Center: How to Use It for Ad Research
We audited every TikTok Creative Center route on 2026-07-30. Keyword Insights is gone from the public site, Trends has moved into TikTok One, and Top Ads is an opt-in sample — here is what still works and how to research with it.
13 min read · July 30, 2026

The Consultant Operating System for Marketing Agencies
A practical model for consultants helping marketing agencies turn their delivery methods into reusable AI skills, isolated advertiser workspaces, grounded execution, and portfolio-level oversight.
8 min read · July 29, 2026

Best Ad Testing Tools in 2026
Ad testing tools do four different jobs and every ranked list mixes them up. The four categories, 12 tools with real pricing, and the sample-size math that invalidates most creative tests.
15 min read · July 28, 2026

Best AI Marketing Agents in 2026: 12 Platforms Compared
12 AI marketing agents scored on one question: how far can each one act without you? Autonomy level, where it writes, real pricing, and the failure modes vendors don't publish.
16 min read · July 28, 2026

What Is Incrementality Testing and How to Run One
Incrementality testing explained with the math nobody publishes: how many conversions you actually need, why the 200-conversion rule only detects a 28% lift, and how to run a valid test.
15 min read · July 28, 2026